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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. The firm must get to market quickly with its new offerings while at the same time boosting profitability by eliminating inefficiencies and working more collaboratively across teams. But Sandstone needs to act fast.

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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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How to clarify marketing metrics to impress the C-suite

Martech

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI).

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Could AI eventually make SEO obsolete?

Search Engine Land

Recently, giving AI access to non-curated data has caused more errors. Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. And yet, how long can such perspectives remain profitable? Processing. Are we safe?

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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How to revolutionize your market segmentation with genAI

Martech

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.