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Great user experience (UX) leads to conversions

ConversionXL

What’s user experience got to do with conversions? Great user experience is a means to an end. You don’t create awesome user experiences just to make somebody happy. User experience matters a lot. So is their focus on user experience paying off? Everything.

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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 128
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User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? These are just some of the many little things that go into a website’s user experience.

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. How CMOs choose to augment work will directly impact business results.

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How un-marketing builds trust in a world of invasive advertising

Martech

Successful examples of un-marketing avoid the hard sell altogether, focusing instead on engaging content that enhances the user experience. Each year, Spotify delivers a highly personalized, celebratory experience that reflects users’ music journeys. Take Spotify Wrapped as an example.

Trust 85
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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Yet the justification for user research extends beyond anecdotal evidence from industry leaders.

UX 111