Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Enough of the ‘current state’ About 87% of businesses are in the early stages of AI adoption or have not yet started, according to McKinsey.

B2B 124

B2B Objectives and Key Results Legal Territory 124

Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Why Sales Coaching Is Essential Sales is a skill position.

Objectives and Key Results 68

Objectives and Key Results Territory Appointment Technique 68

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. These directors want to use AI to improve business results. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries.

Angle 128

Angle Objectives and Key Results Education Strategize 128

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 97

Objectives and Key Results B2B CRM Territory 97

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Veloxy

DECEMBER 28, 2023

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Veloxy

MARCH 15, 2023

Let’s get started. It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 90

Gaming Objectives and Key Results Strategize Education 90

Salesforce

SEPTEMBER 19, 2023

If sales reps are your army, then sales territory mapping is your battle plan. But drawing a map is often a manual and time-consuming process, making it difficult to keep up with changing economic circumstances. This guide walks you through how to design and optimize your sales territory map. Your business can’t afford to wait.

Territory 59

Territory Objectives and Key Results Sales Drivers/motivators 59

Women Sales Pros

SEPTEMBER 12, 2018

Even if you cringe at the thought of stirring up your tried-and-true method of operation, that’s OK. But even the best sales performers change things up from time to time to make sure they are on top of their game. Bring in an objective third party to help, especially if they have experience solving this type of challenge.

Territory 95

Territory Objectives and Key Results Consult Sales 95

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone. What is Microlearning?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. You convert them into customers by closing the deal.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Sales Hacker

MAY 29, 2023

Key takeaway: Account executive Varenya Penna uses wins and learnings from her BDR-to-AE journey to create the 90-day SDR-to-AE guide she wishes she’d had. Starting your journey from SDR to AE? This will help you learn what the AEs did on the leads, how they navigated the conversations, and what was the end result.

Territory 104

Territory Objectives and Key Results CRM Pitch 104

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Gong.io

NOVEMBER 21, 2022

Sales territories get a bad rep. . But that’s not a problem with sales territories as a whole so much as it’s a problem with how those territories were created and assigned. When you create balanced sales territories that everyone is happy with, the benefits can be huge. . What is a sales territory?

Territory 62

Territory Objectives and Key Results Sales Clients 62

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Veloxy

JANUARY 23, 2024

Grab a warm coffee or tea and let’s get started! Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Hacker

APRIL 27, 2020

Sales Enablement Strategy: Always Start Here. Everything in business starts with strategy (or should!). Success depends on understanding your objectives, both for the organization and the people you support. Especially when the job covers so much territory. Set priorities based on the org’s strategic objectives.

Strategize 102

Strategize Government Objectives and Key Results Sales 102

Gong.io

MAY 31, 2021

It leads your sales reps through various scenarios: how to prospect, when to sell what product or service, how to overcome common objections, what to negotiate for (and how ) to name a few. Objection handling. Round up your corporate-approved, top-notch sales decks. Results aren’t all bad. Sales enablement materials.

Territory 118

Territory Objectives and Key Results Contract Price 118

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Veloxy

NOVEMBER 22, 2023

Grab a warm coffee or tea and let’s get started! Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. Successful field sales management requires a mix of leadership, communication, problem-solving and industry expertise.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Partners in Excellence

MAY 26, 2014

They include: Poorly defined objectives/outcomes. Mixed confusing objectives. Mixing meetings—the objectives of pipeline reviews, deal reviews, sales call reviews, account territory reviews are different, but we mix them in the flow of the meeting–destroying the purpose. No agenda, wandering aimlessness.

Objectives and Key Results 109

Objectives and Key Results Pipeline Territory Sales 109

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Heinz Marketing

MARCH 6, 2024

Here are a few background posts if this is your first orchestration rodeo: What marketing orchestration is and why it matters Necessary tools and tech for marketing orchestration Fundamentals of marketing orchestration Once you are up to speed on the fundamentals, let’s dive in to AI. That is where I landed today.

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

Sales Hacker

OCTOBER 10, 2019

Without it, your sales team will struggle, the pipeline will dry up, and revenue will plummet. Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle. Here’s what we’re going to cover: Salesforce objects. The challenge?

Government 71

Government Process Objectives and Key Results Commission 71

A Sales Guy

MAY 7, 2013

You’ve redesigned the territories that sales requested and sales are still down. When sales leaders commit to a new commission plan, to training, to new territory alignment, to sales enablement, to product support, to sales support etc. What do you know about the objections customers are throwing at your team?

Territory 128

Territory Commission Objectives and Key Results B2B 128

Anthony Cole Training

JUNE 4, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? dealing with objections (7). key to sales success (4). keys to sales success (30). key to sales success (4). sales results (22).

Objectives and Key Results 133

Objectives and Key Results Sales Drivers/motivators Up-sell 133

Salesforce

SEPTEMBER 19, 2023

Make sales strategy and planning absurdly easy Our Sales Planning solution helps you align overarching strategy with budget, headcount, and sales territories — with just a few clicks. Are there red flags showing up in conversations? In the next section, we’ll look at different kinds of sales strategies that can help you level up.

Territory 102

Territory Sell Pipeline Objectives and Key Results 102

Hubspot

OCTOBER 20, 2021

Overpopulating Territories. That means more room for error — particularly when it comes to misallocating staff or accidentally overpopulating your existing territories. Well, you start by looking at three key factors: A territory's potential, its existing accounts, and your reps' broader workload.

Territory 91

Territory Objectives and Key Results Quota Sales 91

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. In GA4, data thresholding is implemented across numerous key organic reports to anonymize users’ privacy.

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

SalesforLife

JULY 28, 2019

Honestly, it’s crazy to think that in 2019 and going into the 2020s, some companies aren’t thinking holistically as a selling unit about how to target key accounts , geographic territories, or verticals. Here’s a basic framework for our case study format that you can start with. You can go viral with multiple accounts later.

Pipeline 93

Pipeline Objectives and Key Results Territory Teamwork 93

Veloxy

OCTOBER 29, 2021

So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. So with sophisticated enough AI, you can analyze prospect and customer data, predict which of them is more likely to close, recommend the most effective sales actions to carry out, forecast results, optimize prices and much more.

Sales 223

Sales Non-Profits CRM Pipeline 223

Search Engine Land

MAY 24, 2024

The result will be a spreadsheet that potentially saves us hundreds of hours by automatically listing questions that our content does not answer, which Google has already determined are related to the page’s intent. We also know that Time To Result (TTR) is one of Google’s metrics for measuring its own performance.

Objectives and Key Results 88

Objectives and Key Results Territory Engineering Start-ups 88

Sales Hacker

MAY 5, 2020

We’ve all been zapped into unchartered territory by COVID-19 , and our personal and professional mettle is being put to the test. Pivot with Pressure-Free Follow-Ups. Slower follow up sequences and flexible schedules are key during this crisis. It’s like a sudden punch to the gut, isn’t it? Sales must go on.

Sell 120

Sell Objectives and Key Results Price Territory 120