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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journey—whether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Engagement: Relationship building and trust establishment.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How to secure leadership buy-in for digital marketing initiatives

Martech

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Clarity and alignment are crucial,” he emphasizes, noting that vague reporting on performance can quickly undermine trust. Haphazardly introducing new technology or agencies is not enough to yield success.”

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

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A marketer’s guide to implementing generative AI

Martech

GenAI’s transformative power accelerates marketing objectives and unlocks growth. This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust.