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Our People Are Not Commodities, They Are Our Differentiation!

Partners in Excellence

Unfortunately, too often the people in organizations are treated as commodities. People are swapped out, new one’s are swapped in, they are ignored and not recognized. In reality, people are the most sustainable differentiators in any organization. See, people can’t be copied or duplicated.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

In these approaches, conversation order is a well-worn path that prevents differentiation. Our Company. Our Clients. Our Solution. When the conversation didn’t include our solution, discovery replaced it. The Gist: The legacy approaches to the sales conversation have created a form of commoditization.

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“Why I’m So Interested In Selling,” Jack Malcolm

Partners in Excellence

Our relationship didn’t start that way, in fact it was contentious. Fortunately, we saw past our differences. I had no formal sales training and no way to differentiate my product (what’s more of a commodity than money?). Preface: Jack Malcolm is a close friend and someone I count as a mentor.

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Now, from an SEO perspective, the cost on the user is often time, a very precious commodity. Differentiation You will likely identify opportunities to do something different if you have researched and carefully reviewed everything for a target keyword. Standing out in search is not easy. The search environment is hyper-competitive.

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Differentiating Skills: Curiosity, Generosity, Humanity

Partners in Excellence

It’s characteristic of people with an open mindset. Curiosity drives us to explore, with our customers, what might be. With our peers, it drives us to learn from each other. It drives us to learn more about our products, solutions, markets, competition. We recognize our people want and deserve to be heard.

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Online Classes For Sales Success – Yours For Free

The 5% Institute

Our mission at The 5% Institute , is serve Sales Professionals, Business Owners and Entrepreneurs so that they can serve more people, and make a bigger impact. In this article, we’ll explore our online classes for sales success, and what we’ll cover in each module. What Our Online Classes For Sales Success Won’t Cover.

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We Become Commoditized Only When We Let Ourselves Be Commoditized!

Partners in Excellence

We certainly see a lot of evidence of more of what we sell becoming commodities. In most of our lifetimes, we’ve seen things like PC’s, Smart Phones, and other things become commodities. They are largely undifferentiated, leading people to buy on price. How does the customer choose?

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