The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 95

Product Sell Pitch X-functional 95

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. In presenting our value this way, we usually defend it by comparing our price to that offered by competitors. And we present these as our total value proposition.

Price 139

Price X-functional Presentation Represent 139

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success.

Campaign 127

Campaign Product Launch Referrals 127

Partners in Excellence

DECEMBER 19, 2023

.” For decades, we have thought about our value proposition in the context of our products/solutions. We would go through endless detail about the unique and differentiated capabilities of our products and solutions. We focus on our products and why they are better than the alternatives.

X-functional 143

X-functional Price Presentation Product 143

The 5% Institute

AUGUST 5, 2021

Put simply; value messaging is the way in which your potential clients see your product or service, after you’ve described how it’ll help them achieve their individual wants and needs. These are that you need to need to position yourself and your solution the right way , and you need to prescribe your solution, rather than just present it.

X-functional 145

X-functional Presentation Clients Closing 145

ClickFunnels

AUGUST 19, 2021

Buying a product. A conversion rate is a metric that shows what percentage of people who have been presented with the call to action converted. So in this case the conversion rate is: 10/100 x 100 = 10%. They buy your product. What percentage of the people that visited it bought your product?

Conversion 243

Conversion Sales Lead generation X-functional 243

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. We have so far given out 17 of these! Total sales.

Gaming 239

Gaming Commission Sales X-functional 239

Martech

APRIL 16, 2025

Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. 2025 is shaping up to be the year of AI or is it?

Price 94

Price X-functional User Experience Technique 94

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. Sports Direct uses product badge nudges in a harmful way. anchoring, product badges, like buttons). Product badges.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

JUNE 25, 2018

So you can imagine that it was actually “life changing” when I discovered a few key productivity apps for my phone. It’s no surprise that productivity apps have become so popular. The app gives users smart suggestions to help them be more productive during the day. Now, I had my to-do lists with me at all times. Google Calendar.

Product 101

Product X-functional Drivers/motivators Meeting 101

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Martech

MARCH 1, 2022

You know, that landscape with more than 8,000 products. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Emergent channels, as well as changes and fragmentation in customer behavior, serve as catalysts for new product categories and products.

X-functional 109

X-functional Hospitality Technology Technology 109

Gong.io

NOVEMBER 1, 2021

“Every once in a while, a revolutionary product comes along that changes everything …” . It’s arguably the best sales presentation of all time, the GOAT if you will. It’s textbook for presentations, specifically ones that are sales in nature. Sales Presentation Lesson #1: Demolish the status quo.

Presentation 71

Presentation Pitch Sales X-functional 71

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115

Partners in Excellence

JANUARY 26, 2015

” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). How automate your sales emails and still sound like a human – This is a detalied step-by-step guide on sales emails and follow up automation using our software Company X (screenshots included). Caveat Emptor!

X-functional 105

X-functional Prospecting Represent Follow-up 105

Jeff Shore

MAY 22, 2018

That’s the truth, and it points to one of the most common errors made in sales presentations. Top performers never talk about price until after there is an emotional attachment to the product. Our prices start at X and go up to about Y, just so you have some context here. But the price will depend upon style and function.

Price 113

Price Customers X-functional Presentation 113

Partners in Excellence

AUGUST 10, 2020

Sometimes we try to create some justification for our higher price—“We have more features, functions, bells, and whistles… ” Implicit in this approach is the customer already knows the benefits of implementing the solution, so the most value is created by the lowest price. I won't pay more than $X!".

Customers 122

Customers X-functional Price Presentation 122

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” Products come and go. I’ve expressed in the following: (SV)2 x (SR)3.

X-functional 123

X-functional Strategize Customers Consult 123

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. The more advantages you present, the more objections you’ll receive.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Continuing with commerce on social networks, we present the leading platform for managing your profiles.

Retail 130

Retail Growth X-functional Cross-sell 130

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Some functions (e.g. Some functions (e.g. Lead Generation).

B2B 97

B2B X-functional Cold Call SQL 97

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

OCTOBER 4, 2017

By any other name, it was a large-scale unveiling of the latest generation of Google hardware products, ranging from phones to virtual reality (VR) headsets. But mirror, mirror, on the wall: which product release is the most fly of all? 1) Pixel Buds (My Vote for Coolest Product Reveal). Jabs were thrown. Price: $159.

Product 78

Product X-functional Price Technology 78

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. This is particularly true in B2B companies.

X-functional 109

X-functional Objectives and Key Results Technology Technology 109

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. This can’t be generic–improve productivity, reduce costs, grow revenue.

X-functional 84

X-functional Customers Manufacturing Sales 84

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation. This is not rational.

X-functional 127

X-functional Technology Technology Strategize 127

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. Does it mean bringing in X% of new business to hit that number? We ended at 96% of the plan.

X-functional 135

X-functional Trust Presentation Drivers/motivators 135

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Special Offers (So) The final element is the special offer.

B2B 116

B2B GTM Objectives and Key Results Sell 116

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Many salespeople follow an old school type method; they present early, hope something sticks, and pray that the potential client will sign the deal. Presenting.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. X-Axis: A range of skills from a focus on technology to creativity and arts. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”.

X-functional 98

X-functional Legal Campaign Negotiate 98

Hubspot

NOVEMBER 20, 2017

Thanks for keeping this a priority -- even when there’s turkey, pie, and presents beckoning. Think of each point as a small gift to yourself this year: [Insert prospect problem + how you can solve it] ( i.e., Data entry is eating away at your time, but Company X can reduce entry time by X%. ). Date]: [Milestone].

X-functional 101

X-functional Commission Clients Prospecting 101