Search Engine Land

OCTOBER 7, 2022

Whether you’re a well-known brand or a local SMB, you need to be findable in the SERPs when people are searching for your product, service or expertise. Enter: link building services. In this article, we will introduce to you to 10 popular options when considering link-building service providers.

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Service Niche Campaign Price 104

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. When we think about online selling, we usually think about selling products like clothing or electronics. How to Sell Services Online 1. Or just a limited selection to start?

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Service Sell E-commerce A/B testing 88

Hubspot

SEPTEMBER 8, 2023

With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26 billion by the end of 2033. million by 2025.

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Service Price CRM Contact 67

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

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Go To Market Growth GTM Product 114

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

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Product GTM Cross-sell Commission 102

ConversionXL

FEBRUARY 24, 2021

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

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Product Customers Objectives and Key Results Launch 139

Hubspot

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. What is tiered pricing? Merchants who offer a variety of pricing plans or packages to their prospects are likely operating on a tiered pricing model.

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Price Service Up-sell Start-ups 79

Salesforce

SEPTEMBER 30, 2022

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. “It Excellent customer service can make shoppers merrier this season.

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Service Retail Customer Relationship Management Repeat business 98

Lead Fuze

JUNE 28, 2023

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

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Price Customers Profit margin Construction 52

SaaStr

JANUARY 3, 2021

One question I struggled with a lot in the early days was what price points supported inside sales reps. It was clear to me that our freemium offering, priced at from $0 to $19/month, couldn’t really support a traditional inside sales team. Can you really sustain a sales team around a $299/mo product? A $2000 ACV?

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Product Inside sales Price Closing 133

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

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Product Retail Click Through Rate Territory 98

Sales Nexus

JULY 20, 2021

As new industries cropped up, email marketing services changed. Despite all odds, they continue to do email marketing services from home. The entire world has been disrupted by the current crisis but already, there are plans being made to start reopening US businesses and start returning to normal in certain areas.

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Service Objectives and Key Results A/B testing Meeting 97

Sales Pop!

OCTOBER 31, 2023

As an entrepreneur, you want to pour your energy into your brilliant product and delighting customers. Read on to see why startup bookkeeping services are such an invaluable asset. Validate your business model One of the first steps when starting a business is testing the viability of your idea. Will it attract customers?

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Service Finance Referrals Growth 52

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product. It’s how you build a strong product.

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Conversion Product Sales Price 88

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

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Negotiate Price Objectives and Key Results Appointment 59

PandaDoc

DECEMBER 9, 2022

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

Price 52

Price Profit margin Legal Retail 52

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important.

Construction 78

Construction Price Product A/B testing 78

SaaStr

AUGUST 30, 2020

Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. And you want the least friction possible in sales when you are starting out. But there are ranges.

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Price Start-ups Product Prospecting 108

Hubspot

JANUARY 26, 2022

While you’d think that drumming up business and converting clients is one of the biggest challenges they face, there’s a task that’s even more daunting… pricing your products and services. For others — specifically, those that offer services or non-physical products like software — pricing may be a bit more challenging.

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Price Entertainment Manufacturing Retail 62

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

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Price Retail Profit margin Gaming 97

The 5% Institute

SEPTEMBER 9, 2019

One of the common objections Sales Professionals and Business Owners regularly face, is the comment “Your price is too high” – also known as the price objection. In this article, we’ll look at where the price objection comes from, when you should start talking about price and money; and how to handle the price objection.

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Price Finance Presentation Clients 98

SaaStr

APRIL 8, 2020

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. And one thing I’ve been shocked about is how few sales processes have kept up. Make pricing < $50,000 at least as simple and transparent as possible.

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Product Contract Construction Negotiate 139

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. But that's no way to do business.

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Price Profit margin Sales Up-sell 83

Salesforce

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

Product 98

Product Strategize Drivers/motivators Finance 98

Hubspot

MAY 26, 2021

That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. A mass email service helps you reach a large audience and nurture them one email at a time. Not sure if it's the right time to try a bulk email service?

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Service A/B testing CTR Contact 100

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 63

Price Profit margin Retail Up-sell 63

Search Engine Land

APRIL 24, 2024

Customers trying to cancel services. By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. People who are interested in your services or products. Customers seeking help or support.

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Legal Contract Gambling Lead generation 128

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

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Promote Price Retail Profit margin 83

ConversionXL

APRIL 28, 2021

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Rather than emailing users, we’ve opened up avenues for two-way communication.

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Product Minimum Viable Product Click Through Rate Gaming 151

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Advanced conversational abilities based on datasets up to September 2021.

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Strategize Education Price Service 138

Salesforce

FEBRUARY 14, 2022

But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. Let’s do free services on all Apple products we sell. Apple’s innovative customer service experience helped build loyalty. Let’s do free classes.

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Service Customers Electricity Real Estate 98

Gong.io

JULY 22, 2020

But we hadn’t gotten to pricing yet. . I gotta’ save a couple minutes to lock in next steps before we wrap up. Should I bring up pricing now, before we hop off? I thought “I’ll bring it up next time,” and moved on with my day. . Read on if you want to know the best time to discuss price and budget.

Price 90

Price Up-sell Closing Conversion 90

Lead Fuze

JULY 3, 2023

Setting individual customer service goals is an integral part of any successful business strategy. Creating measurable objectives is essential for any salesperson, job seeker, entrepreneur or marketer aiming to enhance their customer service and business success. What is an example of a customer service goal?

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Service Customers Objectives and Key Results CRM 52

SaaStr

APRIL 19, 2024

For those who aren’t as familiar with our CEO and founder, here’s a highlight reel (as per Sam): Jason started a software company called EchoSign, which sold for nine figures. 50, and package it up for another $.50 They go to what’s easiest, which is a product extension. You never catch up.

Engineering 108

Engineering Price Cross-sell Niche 108

Hubspot

SEPTEMBER 18, 2018

To communicate, connect, research, and buy things, the internet was starting to become the most widely-used platform. When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users.

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Networking Service Product Non-Profits 70

Hubspot

NOVEMBER 3, 2021

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

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Price Territory Manufacturing Agriculture 77