Salesforce

NOVEMBER 19, 2024

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

Price

ClickFunnels

JUNE 19, 2025

If your Customer Acquisition Cost, or CAC, is creeping up, it’s time to get serious about optimizing your sales funnel. It starts with changing your focus. Follow Up Automatically to Stop Losing Sales 7. Start with headlines and offers that are pain-based and curiosity-driven. Hook Smarter With Clear Messaging 2.

Conversion

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1. Lets dive in. Double Sales Productivity in only 1 Minute. Eliminate 75%+ of those activities in 1 minute with Veloxy.

Product

SaaStr

JULY 20, 2025

Selling to developers and engineers isn’t like selling to any other buyer. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. We’d show up and 100 people would show up wanting to sign autographs with the founders.”

Engineering

SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. Bottom-up PLG and very top-down are relatively healthy.

Go To Market

ClickFunnels

JULY 24, 2025

Because when you set your business funnel up the right way, a single one can branch into several ways to make money. Start With a Front-End Offer That Attracts 3. Re-Engage Past Buyers With Automated Follow-Ups 7. You’re not just selling a product. It’s just getting started. Yep—just one.

E-commerce

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Promote

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation

Martech

AUGUST 6, 2024

The benefits The DOJ said Google exploited its dominance to strong-arm other companies and set prices without having to worry about what competitors might do. This one focuses on the company’s adtech business and is scheduled to start in September. Email: Business email address Sign me up! Processing.

Commission

PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. One of the most overlooked levers? Its a narrative. A positioning tool.

Price

SaaStr

FEBRUARY 24, 2025

So few having been doing M&A and acquiring start-ups for longer than Steve Mitzenmacher. In His 20+ Years Acquiring Startups, He’s Never Called Up a Founder to Acquire Them “Out of The Blue” Never. The Price Won’t Be Great, But Just Do It. The price may be low, the terms may be rough.

Price

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Set clear priorities and goals.

Conversion

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs.

B2B

Hubspot

AUGUST 7, 2024

SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years. This can be big-picture, like revenue planning, or in the minutia of your day-to-day, like letting you know that a lead opened your email and telling you when to follow up. Growth Potential.

CRM

Search Engine Land

OCTOBER 2, 2024

However, Amazon’s advertising ecosystem has expanded significantly, now offering options for service and local businesses that don’t sell physical products on the Amazon marketplace. Both of these display ad types are available for businesses not selling goods on the marketplace. Business email address Sign me up!

Customers

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price

ClickFunnels

AUGUST 7, 2025

You started coaching to help people change their lives. You end up spending hours talking to people who will never become paying clients. Show Your Process and Pricing 5. You can focus on helping them instead of selling them. Nurture and Educate Follow up with emails or videos that show how you work.

Education

ClickFunnels

JULY 10, 2025

The following mistakes can kill conversions before they start: Cramming Above the Fold Your headline needs breathing room to work. No Clear Value Proposition Features don’t sell. Stop managing multiple platforms and start focusing on what drives sales. And the best can help you get up and funneling in a day.

Objection handling

Sales Hacker

DECEMBER 17, 2024

Thinking about AI for your sales team but unsure where to start? I have no idea what episode we are currently on, but it’s getting up there. Experience before starting Intellimize. And it’s basically just all the mistakes that they made before starting the journey. And we’ll keep the good guests rolling.

GTM

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Campaign

Martech

AUGUST 20, 2024

Selling them requires detailed customer information. How to tell if your marketing team has the data it needs Start by looking at your use cases. That means companies aren’t able to pick the best vendor, with the best price/functionality needs for their value proposition. Email: Business email address Sign me up!

B2B

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Sign up now Thanks, you’re subscribed!

Finance

Search Engine Land

JULY 22, 2024

On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche

Hubspot

OCTOBER 15, 2024

The more you know, the more confident you’ll come across, and that confidence helps build trust right from the start. When a prospect brings up a concern, you won‘t be caught off guard — you’ll already have the answers ready. It's all about showing that you're not just there to sell but to genuinely help them solve their problems.

Prospecting

SaaStr

JANUARY 8, 2025

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Lindsey took that specific incentive out and started spiffing compensation on revenue realization, which is better for the customer.

Objectives and Key Results

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. Veeva founder CEO Peter Gassner came to SaaStr to share just how they got to the first $100m ARR selling enterprise vertical SaaS … while raising only $3 million (!). market cap – up from $2.4B

E-commerce

Sales Gravy

APRIL 24, 2025

Sales coaching forces you to stop guessing and start fixing. Inconsistent follow-ups? The ego stays in check, the mindset stays sharp, and the momentum stays up. The moment you stop chasing growth is the moment someone else starts catching up. Sales coaching forces you to stop guessing and start fixing.

Sports

SaaStr

JULY 26, 2025

Crisis: HubSpot’s Retention Wake-Up Call (2014) When Sequoia’s Pat Grady considered investing in HubSpot’s Series A, he saw a company with serious retention problems. HubSpot was selling primarily to small businesses with a rigid 3-tier pricing structure ranging from $3K-$18K annually. The result?

Price

Hubspot

JULY 10, 2024

Not to mention how much tap-to-pay transactions have sped up my coffee runs. These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. Table of Contents: What is Payment Processing?

Process

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. built their own AI stack instead of relying on APIs, making this pricing sustainable.

Meeting

Hubspot

AUGUST 26, 2024

I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I woke up to my alarm clock shattering that fantasy. I woke up to my alarm clock shattering that fantasy. How to Use AI for Sales Follow-Ups 1.

Follow-up

SaaStr

JUNE 17, 2025

A bit more on that here : How to Cope With Long Sales Cycles But there are plenty of things that help : Hire a VP of Sales with Enterprise Experience : A great VP of Sales who’s closed deals at your price point can shave months off your sales cycle. And Sell Them, Too. If you also sell to them, the deal progresses faster.

Quota

SaaStr

MAY 1, 2025

Have They Sold at Your Price Point? Selling a $100/month product is very different from selling a $100,000/year solution. Make sure theyve sold at a similar price point before. Do They Know How to Sell Without a Big Brand? And selling at the #4 player in a space is so much different from selling at #1.

Trust

ClickFunnels

JULY 29, 2025

The post How to Pre-Sell Your Course Idea with a Webinar Funnel appeared first on ClickFunnels. But what if you could sell it before you even build it—and do it with confidence? Pre-selling your course with a webinar funnel isn’t just about making early revenue. Pre-selling flips the script. Registration Page 2.

Sell

Search Engine Land

SEPTEMBER 19, 2024

Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue. It’s about starting a conversation that successfully leads to a sale. Zero data If you’re starting from scratch, your focus should be on branded and high-intent campaigns to gather initial performance insights.

Campaign

Hubspot

JULY 22, 2025

I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops lead all at once. So I started experimenting with AI sales agents. Pricing You can start using Breeze Copilot and a selection of core Breeze features for free within HubSpot. writing workflow descriptions).

Objectives and Key Results

Salesforce

NOVEMBER 12, 2024

Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. CVPs should not be confused with unique selling propositions (USPs). Consider things like efficiency, reliability, and competitive pricing. It was endemic.

Transportation