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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Processing. Why did our email land in the Promotions tab? It belongs in Promotions.

Promote 106
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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Processing.

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Measuring marketing’s impact: From metrics to growth

Martech

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 124
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

Campaign 119
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Moving up with marketing operational maturity

Martech

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures.

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Why marketers need generalized system understanding

Martech

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

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How to transform your website into a continuous marketing powerhouse

Martech

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. Processing. Email: Business email address Sign me up!