Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. Enter the Salesforce + Meta partnership. Improved Productivity. OXXO used AI-enabled functionality to automate user journeys across channels.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Martech

APRIL 23, 2025

The answer depends on your team’s current value proposition, operational gaps and strategic goals. Cella’s 2024 Creative Intelligence Report (CIR) highlights concerns that inhouse creative teams aren’t seen as providers of innovation, strategic value or highend creation quality. That needs to change.

Strategic partnership 112

Strategic partnership Strategize Represent Technology 112

Martech

MARCH 31, 2025

Processing. Instead of streamlining workflows, they introduce unnecessary layers of automation, leading to bloated processes that slow down teams. Dig deeper: The AI-powered path to smarter marketing Making smart AI investments in martech The key to success has not changed: stay focused on your strategic needs.

Strategic partnership 104

Strategic partnership Strategize Government Legal 104

Sales Hacker

DECEMBER 3, 2021

But there are plenty of things you can do to make the process easier. Deciding which market will suit you best takes time and strategizing. Form strategic partnerships or joint ventures. This can be an incredibly complicated process, since you need to communicate meaningfully. There may be better options out there.

Strategic partnership 116

Strategic partnership Profit margin Manufacturing Contract 116

Partners in Excellence

FEBRUARY 23, 2022

We put in place processes to try go minimize or manage conflict, we have partners “register deals.” Sometimes, a “strategic partner” may engage us to work on something with them. For years, I’ve spoken and written about the principles of successful strategic partnerships.

Strategic partnership 138

Strategic partnership Sales Commission Strategize 138

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

Strategize 72

Strategize Cross-sell Strategic partnership Clients 72

Martech

OCTOBER 27, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. This will be available in 2022.

Strategic partnership 113

Strategic partnership Contract Strategize Technology 113

Martech

MAY 24, 2022

The complexity manifests as a feeling of being overloaded with information, systems, processes and new technologies. Coping with internal processes and bureaucracy (89%). During the virtual event, Pega will announce an acquisition and a strategic partnership with Google. Managing projects, teams and people (88%).

Strategic partnership 104

Strategic partnership Strategize CRM Technology 104

Martech

DECEMBER 12, 2023

This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels. Business email address Subscribe Processing. Get MarTech! In your inbox.

Launch 120

Launch Strategic partnership Strategize Contact 120

Martech

NOVEMBER 21, 2024

Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. Consider whether there are robust data governance policies in place and if data processes ensure the data is stored in compatible formats.

Government 70

Government Strategic partnership Consult Strategize 70

Sales Hacker

OCTOBER 18, 2024

Net net, we landed on the need for process and structure and timing that to empathy and being human in the First Team. Network and partnership will only becoming more critical The importance of networks and partnerships is more critical than ever. Sustained success demands a strategic approach backed by powerful technology.

GTM 99

GTM E-commerce Real Estate Networking 99

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

FEBRUARY 8, 2024

We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech. Business email address Subscribe Processing. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We

Campaign 123

Campaign Strategic partnership Sports Territory 123

SaaStr

MAY 24, 2025

This approach leverages the density of restaurants in urban areas, allowing for face-to-face interactions which play a significant role in their sales process. Strategic Segmentation by Restaurant Density Rather than segmenting purely by revenue opportunity, Toast takes a unique approach by considering restaurant density.

Quota 56

Quota Territory Referrals Strategic partnership 56

Martech

SEPTEMBER 26, 2022

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We This got the company thinking about a metaverse-like platform like Roblox and its fast growing 17-24 age audience.

Launch 122

Launch Electricity Strategic partnership Gaming 122

Martech

FEBRUARY 27, 2024

Tools and platforms that offer insights into audience overlap can be invaluable in this process. Value authenticity The cornerstone of any successful influencer partnership is authenticity. Dig deeper: Your guide to successful content creator partnerships Get MarTech! Business email address Subscribe Processing.

Legal 130

Legal Strategic partnership Contract Trust 130

Martech

OCTOBER 28, 2021

The marketing backlog process is a key component for making sure your team works on only the most important items. DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. The team should have a shared purpose. DocuSign will be available in Salesforce’s Slack in 2022 .

Strategic partnership 120

Strategic partnership A/B testing Teamwork Contract 120

SaaStr

DECEMBER 1, 2024

He created a culture of “structured chaos” – enough process to scale, enough freedom to innovate. This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. Result: 93% employee satisfaction even post-IPO. Today, users can build custom workflows without code.

Strategic partnership 101

Strategic partnership User Experience Growth Strategize 101

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. In this session, Kange Kaneene, VP at SAP.iO The following considerations can help you answer the question above. Market demand exceeds your capacity to fundraise or hire a larger team.

Strategic partnership 105

Strategic partnership Construction Strategize Growth 105

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process).

Service 109

Service Strategic partnership Networking Entertainment 109

Salesforce

JULY 25, 2024

This requires users to coordinate across multiple systems, a tedious process that creates poor employee experiences and can lead to misleading business decisions due to fragmented information. Unleash the potential: The future of work is now This is more than a product or a partnership.

Service 105

Service Strategic partnership Networking Territory 105

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. By letting Einstein help your content production process, your marketing teams can be more productive, and your content more personal across the entire customer lifecycle.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

FEBRUARY 27, 2023

This requires education and strategic partnerships. A team focused on CDP success must include marketing, IT, marketing analytics, sales, agencies, product, service, creative and even legal teams to establish and refine new processes for providing customer experiences. A CDP should accelerate the process. Get MarTech!

Strategic partnership 108

Strategic partnership Objectives and Key Results Legal Campaign 108

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Business email address Subscribe Processing. In your inbox.

Niche 138

Niche Negotiate Contract Legal 138

Martech

MAY 10, 2024

“When we move beyond the top 100 podcasts, it becomes infinitely more challenging for these long tails of podcasts to be discovered and monetized,” said Pat LaCroix, EVP, strategic partnerships at Seekr. Dig deeper: 10 top marketing podcasts for 2024 Email: Business email address Sign up now Processing.

Sports 112

Sports Strategic partnership Networking Entertainment 112

Martech

JULY 18, 2023

A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. When developing RMNs, retailers can build in-house, acquire adtech companies or adopt a partnership strategy.

Retail 98

Retail Networking Strategic partnership Campaign 98

Veloxy

FEBRUARY 13, 2023

Open ended sales questions are a crucial aspect of the sales process. Can you walk me through your current process for [relevant task] and what difficulties you face? Having these “decision making process” questions answered beforehand will accelerate your selling process. It’s true.

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Objectives and Key Results Sales Objection handling Follow-up 246

Highspot

NOVEMBER 7, 2019

Most companies have a well-established sales process, complete with templated emails, drip campaigns, call scripts, and follow-up procedures. David Warren is the Vice President of Strategic Partnerships at Prezi, a presentation software tool with over 100 million users worldwide. That should make your job easier, right?

Strategic partnership 95

Strategic partnership Territory Pitch Sales 95

Sales Hacker

SEPTEMBER 12, 2022

This will give you some clues as to who is interested in what you have to offer and how you should approach the sales process. The process of identifying your target market is ongoing. Identifying your target market is only part of the process, of course. Find out what motivates them and what their buying process looks like.

Sell 103

Sell B2C Strategic partnership Sales 103

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. Growth marketing is about process over tactics. The growth marketing process is all about rapid experimentation, learning, and adaptability.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. So, what should you be considering in order to have a strong strategy in place?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Martech

FEBRUARY 8, 2023

Marketers also make rewards mobile-friendly and continue to push toward app-based programs Strategic partnerships are also on the rise. Subscribe Processing. Adding gamification to the loyalty mix — using trivia, puzzles and other app-based games to increase engagement — is one trend that’s gaining more traction.

Retail 113

Retail Strategic partnership Gaming Trust 113

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. work hand in hand with the partner to make customer success a continuous process. Social factors. Selecting Partners.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Pitch 84

RingDNA

MARCH 26, 2025

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. LinkedIn is where deals are made, brands are built, and partnerships are formed. CEOs & COOs: Need to build strategic partnerships? It’s that simple.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

DECEMBER 6, 2021

Dallara believes the pandemic has shown us the need to move even more of our processes online, “Anything that can be digitized will be digitized. This flexible yet secure technology is at the heart of the core strategic partnership between Honeywell and Salesforce.

Strategic partnership 98

Strategic partnership Manufacturing Territory Technology 98