Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. The wrong product image. The problem with slowing down in email marketing is that it doesn’t come naturally.

Objectives and Key Results 122

Objectives and Key Results Retail Campaign Appointment 122

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. It’s perfect. Technographic data.

B2B 129

B2B Campaign Click Through Rate Follow-up 129

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Campaign 98

Campaign Conversion Contact Process 98

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. Increasingly, they want to know about your business’s social responsibility.

Retail 117

Retail Promote Customers Start-ups 117

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% In your inbox. TikTok users are 1.3x

CRM 120

CRM B2B Lead generation Price 120

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

B2B 120

B2B Customers Teamwork Campaign 120

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. There are many more use cases for AI in market research.

Drivers/motivators 118

Drivers/motivators Customers Technique Engineering 118

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 100

Strategize Campaign User Experience Start-ups 100

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Conversion 102

Conversion Objectives and Key Results Drivers/motivators Trust 102

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox.

Finance 116

Finance Drivers/motivators Campaign Technology 116

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Gaming 122

Gaming Campaign Contact Prospecting 122

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The production quality of content has increased dramatically.

B2B 130

B2B X-functional Pharmaceutical B2C 130

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. I was wrong. Let’s take a moment to talk about what’s happening now.

Government 116

Government Angle Follow-up Meeting 116

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Technology 117

Technology Technology Launch Product 117

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. For example, you can identify the most common terms being searched related to your market.

Retail 112

Retail Trust Networking Presentation 112

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Relationship building 112

Relationship building Repeat business Campaign Strategize 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Niche 132

Niche Negotiate Legal Contract 132

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. In your inbox. Oracle acquired AddThis in 2016. Why we care.

Service 105

Service Technology Technology Process 105

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 101

Objectives and Key Results Lead generation Growth Campaign 101

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. In your inbox. If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Get MarTech!

Contact 93

Contact Campaign Service Conversion 93

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 86

B2B Strategize Networking Promote 86

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 129

CRM Technology Technology Campaign 129

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. In your inbox. By the numbers. Does Storyblok have skin in the game?

Represent 103

Represent Presentation Gaming Customers 103

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. In your inbox.

Conversion 118

Conversion Sell Territory Government 118

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Launch 112

Launch Pitch Campaign Presentation 112

Martech

MARCH 6, 2024

The aim is to make inboxes safer and less cluttered. Without DNS settings your emails will never reach your prospects’ inboxes. Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Simplified unsubscription.

Electricity 113

Electricity Non-Profits Construction Real Estate 113

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 In your inbox. Big spenders.

Promote 109

Promote Growth Product Process 109

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. Product recommendations. As a marketing team, you need tools to help.

A/B testing 130

A/B testing B2C Appointment Campaign 130

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” In your inbox. Why we care.

Conversion 101

Conversion Retail Price Engineering 101

Martech

MARCH 15, 2024

Dig deeper: The B2B CEO’s social media checklist Why we care. LinkedIn is a key B2B marketing channel. In your inbox. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too. Get MarTech!

Promote 87

Promote B2B Trust Price 87

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Healthcare 110

Healthcare Product Launch Technology 110

Martech

NOVEMBER 21, 2023

“[A DAM] can actually serve these assets to all the different locations where your users need those digital assets, whether we’re talking about social assets, your CMS, or other pieces of technology where these assets should travel.” The asset can also be categorized by a specific product line, or named with the product code.

Legal 92

Legal Finance Technology Technology 92

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Think about the last decision you made about a product or service. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 119

B2C Retail B2B Campaign 119

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 128

Technology Technology Government Legal 128