Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

ClickFunnels

MAY 20, 2025

How Strategic Pop-Ups Drive Engagement and Boost Conversions 5 Types of Pop-Ups for High-Converting Funnel Pages 1. Optimize for Mobile Users Start Using Pop-Ups to Boost Your Conversions Today How Strategic Pop-Ups Drive Engagement and Boost Conversions Pop-ups attract attention and drive immediate engagement. Exit-Intent Pop-Ups 2.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

ClickFunnels

MAY 13, 2025

5 Steps to Build a Strategic Sales Funnel 1. Your sales funnel is essential because it strategically creates a series of interactions with potential customers that will lead to results. Therefore, the stages of your sales funnel should keep their interest and strategically move them closer to making a purchase.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 115

Cross-sell Drivers/motivators Strategize Promote 115

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.).

Technology 125

Technology Technology Strategize Lead generation 125

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 138

Growth GTM B2B Strategize 138

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Promoting an innovative culture.

Strategize 124

Strategize Growth Technology Technology 124

Sales Pop!

OCTOBER 21, 2024

Discounts and promotions can lure you into buying items you wouldn’t typically need, or in quantities that are impractical. From digital coupons to exclusive promotions, these programs are meant to provide various ways to save, but many shoppers overlook them.

Price 130

Price Sales Promote Up-sell 130

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. In my experience, this isnt the case.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. We can contrast this to promoting content via other means. We must promote the content when it is created. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails.

Promote 131

Promote Represent Technology Technology 131

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. That’s clear.

Promote 116

Promote Campaign Follow-up Strategize 116

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? The linking may not be strategic.

UX 131

UX Strategize Promote Follow-up 131

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 104

Education Legal Promote Growth 104

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. These collaborations drive innovation, speed up product development and create new market opportunities.

Healthcare 128

Healthcare Negotiate Strategic partnership Strategize 128

SaaStr

DECEMBER 20, 2024

Balance internal promotion with strategic external hiring “Bad managers impact 7-10 people directly,” Michelle emphasized. “That’s expensive, but optimal. Create clear success criteria beyond just hitting numbers 3. Implement regular measurement and feedback loops 4. ” The bottom line?

Pitch 104

Pitch Promote Sales Pipeline 104

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Automation moves the MOps role from tactical execution to strategic orchestration. Enhancing data governance.

Government 91

Government Strategize Technology Technology 91

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Furthermore, encouraging a culture of testing and experimentation enables departments to learn and grow together.

GTM 104

GTM Product Strategize Drivers/motivators 104

Search Engine Land

JULY 16, 2024

They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites. Mediavine and Raptives are perfecting their site approval system to identify and reject spam websites early on.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

ClickFunnels

MAY 8, 2025

Loyalty—After the customer has made their purchase, continue sending coupons and promotional emails to encourage brand loyalty. Boosts Conversions By strategically leading customers through a series of steps, you can increase their chances of purchasing. Why Your Shopify Store Needs a Sales Funnel 1.

E-commerce 130

E-commerce Strategize Retail Trust 130

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion.

Niche 88

Niche Promote Lead generation Growth 88

Sales Pop!

JULY 13, 2021

It is a calming color and can promote trust in brands. It promotes enthusiasm and is considered persuasive and encouraging. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. It is also often used by conservative corporate brands.

Hospitality 240

Hospitality Strategize Promote Campaign 240

Martech

FEBRUARY 20, 2024

Building a strong content distribution and promotion strategy It’s not enough to produce engaging content. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Content performance for all assets should also be monitored and analyzed. Get MarTech! In your inbox.

Strategize 135

Strategize B2B B2C Trust 135

Salesforce

OCTOBER 1, 2024

And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. This allows you to adjust orders, promotions, and discounts throughout the selling season, so you keep up with shifts in the market and consumer expectations. You can focus on inventory that will sell.

Retail 105

Retail Promote Sales Follow-up 105

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. But AI-driven tools like Gong, Fathom, and Maximizer go a step furtherthey provide insights that empower leaders to make informed strategic decisions. Should Top Salespeople Be Promoted to Managers? Their world is the next 90 days. The reality?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Heinz Marketing

JULY 22, 2024

Promote your content across your social media channels on a regular cadence to drive traffic back to your site. It’s all about being strategic and making the most of what you have. Get Social! Social media allows you to reach a wider audience, improve brand awareness, improve link building and boost organic traffic. Want to chat?

Angle 112

Angle User Experience Engineering Start-ups 112

Martech

JULY 29, 2024

More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Technology 140

Technology Technology Education Follow-up 140

Martech

MAY 12, 2025

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Increase brand loyalty through their ongoing promotion. Which product lines are landing the best and with whom? What technology can I lean on to increase my average basket value?

Retail 109

Retail Strategic partnership Networking Commission 109

SaaStr

JANUARY 7, 2025

Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Boards are typically more interested in your strategic thinking, ability to navigate challenges, and vision for growth so communicate wins, learnings from setbacks, and plans for improvement.

Strategize 109

Strategize Networking Trust Presentation 109

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Most email training focuses on using email as a tool, neglecting email’s strategic value. It’s the “easy” button you push to drive additional sales or have a hot promotion.

Drivers/motivators 101

Drivers/motivators A/B testing Promote Strategize 101

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. It requires a more strategic approach to content and engagement ensuring the value customers expect is clearly communicated and ultimately delivered.

B2B 113

B2B Growth Customers Drivers/motivators 113

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Ideal strategic approach for exploring new market opportunities.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

X-functional 119

X-functional Territory Customer Relationship Management CRM 119