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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Understanding the difference between customer experience and user experience helps you understand where and how to make interactions between your users and your brand more seamless and meaningful. Let’s look more closely at the unique roles user and customer experience can play in your business.

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How to get your email marketing ready for iOS 18

Martech

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. A common question we hear from all of our clients is, Will my emails end up in the promotions tab?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

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Google tests more noticeable ad labels in search results

Search Engine Land

Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” What it looks like. Bottom line.

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How AI is reshaping the content creator industry

Search Engine Land

They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites. Mediavine and Raptives are perfecting their site approval system to identify and reject spam websites early on.

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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Make User Experience a Priority Is your website mobile-friendly? Promote your content across your social media channels on a regular cadence to drive traffic back to your site. Too many redirects can also confuse users and search engines, which can lead to a poor user experience and dilute link equity.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.