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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 88
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Open Ended Questions For Retail – Our Summary

The 5% Institute

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52
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Salesforce: The trends underlying a record-breaking Cyber Week

Martech

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. ” The retail roller coaster. While ecommerce soared during the pandemic, brick-and-mortar retail faced challenges. Why the World Tour?

Retail 103
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5 ways CRMs are leveraging AI to automate marketing today

Martech

As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. Future iterations of this technology will allow automatic emails to customers depending on their sentiment, with your prior approval. Dig deeper: The ethics of AI-powered marketing technology Get MarTech!

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?

Referrals 136
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Marketers bullish on digital engagement: Thursday’s Daily Brief

Martech

A loyalty boom for David’s Bridal using mobile wallet technology. David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Let me know: kdavis@thirddoormedia.com (responses can be treated as anonymous, of course). Editorial Director. Read more here. Why we care.

Retail 106
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28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

For instance, Sailthru conducts independent research every year on the top 100 retailers in terms of marketing personalization proficiency. It’s called Calls for a Cause: Veterans Day Promotion, and it drives significant engagement and referrals. Seek customer referrals. We reached out to our vendors for funding and referrals.

Referrals 102