Remove Relationship Management Remove Technology Remove User Experience
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Explore the Future of Client Relationship Management with Deloitte

Salesforce

Implement Technology That Gives Access to Real-Time Data For Deloitte, a leader in the professional services industry, client relationships are at the heart of their business. Lacking a seamless user experience doesnt just create inefficiencies, it can also contribute to a poor client experience or lost business.

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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

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CDPs, their close kin and how to choose between them

Martech

Apparently somebody at Gartner has been following me, because this sounds like something I might have said: “Choose technologies and resources based on key use cases that solve business problems, rather than attempt to achieve a 360-degree view of the customer for its own sake.” Gartner Exactly! Personalization to the individual is required.

Closing 73
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How Cloud Technology is Helping Expand Business (2025)

Salesforce

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Analyze performance metrics to refine growth strategies.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do.