Martech

AUGUST 13, 2024

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

Strategic partnership 135

Strategic partnership Strategic planning Represent Sports 135

Martech

NOVEMBER 1, 2024

In today’s economic climate, this misalignment represents a critical oversight in how we approach revenue growth and makes a case for account-based strategies to be deployed more broadly across the expansion side of the funnel. Limited use of intent and behavioral data in the customer success organization. Industry-specific growth potential.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

JUNE 5, 2025

” This represents a fundamental shift in venture investing criteria. Consider the implications: software spending represents 1-2% of most companies’ budgets, while labor can be 60-70%. ” This openness isn’t altruistic; it’s strategic.

Hospitality 92

Hospitality Healthcare Represent Strategize 92

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? SOM represents your serviceable obtainable market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

JANUARY 9, 2025

These AI-driven representatives will engage with customers in ways that are deeply aligned with the brands ethos, ensuring interactions are authentic, meaningful and memorable. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. They represent a fundamental shift in how businesses operate and thrive.

Healthcare 126

Healthcare Negotiate Strategic partnership Strategize 126

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. Ideally, a sales representative can update the program in real-time, from wherever they are. So, representatives scrutinize platforms’ security measures.

Territory 342

Territory Represent Sales Lead generation 342

Veloxy

DECEMBER 28, 2023

The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. By focusing on the customer’s needs and demonstrating empathy, outside sales representatives can build lasting relationships that lead to recurring business and long-term success.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. “Agents can only go so far without the data and apps.

Strategize 90

Strategize Drivers/motivators Healthcare Contact 90

Martech

JULY 19, 2024

Yet, some will grow into strong trees, their branches representing opportunities. Speak your mind strategically; don’t shy away from challenging the status quo. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.

Trust 117

Trust B2B Technique Represent 117

SaaStr

JUNE 19, 2025

You’re letting an AI represent your brand to prospects and you check the outputs “sometimes”? Humans handle the strategic thinking and relationship building. I’ll ask sales leaders: “How often do you audit your AI tool outputs?” ” Response: “Um… we check them sometimes?”

Objection handling 103

Objection handling Sales Legal Strategize 103

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 122

Retail Networking Transportation Hospitality 122

Search Engine Land

SEPTEMBER 4, 2024

Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year. -based food delivery service – to help make a case for Demand Gen.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. Dig deeper: Why your marketing team needs training, not just tech, in the age of AI Communication skills Effective communication will be essential to managing Autonomous Marketing Pipelines, as they represent a significant change.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Salesforce

APRIL 9, 2025

The majority of sales representatives experience burnout likely many on your team. Learn more When to offer quota relief Companies offer quota relief to support their sales representatives during periods of market changes or time away from the office. Gartner found that 90% of sellers report feeling burned out from work.

Quota 84

Quota Territory Represent Commission 84

SaaStr

JULY 6, 2025

This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. link] — Daniel Gross (@danielgross) July 3, 2025 The AI Voice Revolution: ElevenLabs ElevenLabs represents NFDG’s bet on the future of AI-powered voice technology.

Represent 122

Represent Launch Technology Technology 122

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. For example, you wouldn’t want an Agentforce Sales Development Representative (ASDR) to contact the same prospect 100 times in a minute.

Trust 111

Trust Represent Customer Relationship Management Legal 111

Sales Pop!

AUGUST 2, 2023

Let’s examine some main reasons companies choose outsourced SDR services (Sales Development Representatives): Reducing costs Gain access to international resources Reduce internal-resource usage Improve company focus Accelerate company growth How Does Sales Outsourcing Work? Not all representatives will be experienced in your market.

Represent 242

Represent Lead generation Sales Commission 242

Martech

OCTOBER 1, 2024

Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. With further attention and targeted training, this frees up both resources for more strategic campaign planning.

Construction 122

Construction CRM Contact Follow-up 122

Salesforce

MARCH 12, 2025

Examples of assistive agents in action Customer service chatbots: These AI systems support representatives by providing real-time information and suggesting responses during customer interactions, allowing for quicker resolutions. These assistive agent provided service representatives with responses.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Veloxy

DECEMBER 9, 2024

Be a Model Outside Sales Representative As a CEO or Sales Executive, your team looks to you for guidance. It should be a strategic asset directly tied to your business objectives. If so, don’t wait to reach out to a field sales representative. Tie Salesforce usage to performance reviews, bonuses, or other rewards.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 102

GTM Gambling Pipeline Strategize 102

Sales Pop!

JULY 13, 2021

Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Determine the shades that will best represent your offering. If your goal is to increase purchases, add a touch of yellow, red, orange or blue strategically within your web page.

Hospitality 245

Hospitality Strategize Promote Campaign 245

Understanding the Sales Force

MAY 18, 2025

The stats represent salespeople who follow a sales process. Several years ago, I created a ten-minute video (that some of you may have seen) that compares Baseline Selling, SPIN Selling, The Challenger Sale, Solution Selling and Strategic Selling. You can download the slide deck here.

Process 125

Process CRM Pipeline Sales 125

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Databricks: The $1.25 The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking.

Government 71

Government Represent Strategize B2B 71

Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing’s role is to provide strategic oversight, editing and distribution of that content.

Objectives and Key Results 96

Objectives and Key Results Campaign Government SQL 96

Martech

JUNE 11, 2025

Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. From peak-season spikes to a perpetual pulse Despite the attention that seasonal peaks still receive, according to the research, holiday shopping season moments now represent just 10% of annual shopping opportunities.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Sales Hacker

OCTOBER 11, 2024

Sustained success demands a strategic approach backed by powerful technology. Simulation accelerates learning at a fraction of the cost, and their AI avatars are revolutionizing sales training and enablement. Altify is the only sales software that seamlessly blends methodology, strategy, and AI into a 100% Salesforce native solution.

GTM 113

GTM X-functional Pipeline Construction 113

Martech

SEPTEMBER 24, 2024

Transactional messages in a well-run email program might represent 4% of the overall email volume but deliver at least 50% or more of your email revenue. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 129

Promote Represent Technology Technology 129

Search Engine Land

JULY 15, 2024

All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Create great content: Think strategically. Strategically, this is relatively simple. Shoot for the moon The strategies I’m describing here represent the holy grail of digital marketing. Digital PR.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. The Maturity Stage: Defending the Kingdom The maturity stage represents a period of sustained growth and stability for a SaaS company.

Price 107

Price E-commerce Cross-sell Profit margin 107

SaaStr

JUNE 26, 2025

For sales, every routine interaction handled by AI rather than a human rep represents immediate cost savings and rep time freed for complex deals. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment?

Territory 103

Territory Sales Negotiate Price 103

Martech

MAY 23, 2025

After all, it represents their company’s serious efforts in the marketplace. Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.”

B2B 131

B2B Drivers/motivators Healthcare Strategize 131

SaaStr

MAY 23, 2025

Why This Matters for B2B and B2D Founders RevenueCat’s story offers several strategic insights for SaaS builders: Start with Infrastructure: The biggest B2B companies often begin by solving fundamental infrastructure problems that every company in a category faces. They saw the bigger opportunity: becoming the Shopify for mobile apps.

Launch 107

Launch Represent Niche B2B 107

Martech

JULY 24, 2024

based companies represent 41% of non-local sponsors in Paris. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” For that Olympics, 86% of the sponsors were Japanese brands.

Sports 120

Sports Gambling Entertainment Hospitality 120

Martech

FEBRUARY 13, 2025

Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation. They support content planning cycles, strategic insights and campaign-level optimizations rather than day-to-day operations. Click to enlarge.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 101

Objectives and Key Results GTM CRM Follow-up 101