Remove resource get-and-keep-control-of-your-content-with-effective-governance
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Use Enablement Data to Boost Content Adoption by 40%

Highspot

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. Here are tips to put an end to content chaos once and for all with analytics.

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How A Data Lakehouse Can Help Your Team Become More Efficient

Salesforce

Data architecture is evolving, and your data strategy needs to evolve with it. In a world where data drives the speed of business, a data lakehouse will help future-proof your business intelligence (BI), artificial intelligence (AI), personalization, and automation efforts. But what is a data lakehouse?

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Google Performance Max: Everything you need to know

Search Engine Land

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Let me give you an example. What is Performance Max?

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What is a Music Marketing Agency?” Explained in Detail

Lead Fuze

These agencies are instrumental in getting independent musicians’ music heard across various media outlets. The process of starting such an agency involves obtaining a business license, setting up an office with necessary resources, and defining your products or services. So let’s dive deeper!

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. What is right for you? And more ads.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Let’s get to it, shall we? Success depends on understanding your objectives, both for the organization and the people you support. I hear you.

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What City National Bank Learned About Leading Through Change

Salesforce

Just two weeks later, the federal government passed the CARES Act , with a provision known as the Paycheck Protection Program (or PPP), which set aside funding to help small businesses stay afloat and weather the storm of the pandemic. billion, saving thousands of jobs and keeping many small businesses afloat. 5 major trends.

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