ConversionXL

AUGUST 23, 2017

The first authors to write about Customer Journey Mapping were Chip Bell and Ron Zemke, in their 1989 book called “Service Wisdom.” He also offered an example of a customer journey map for “Telephone Repairs,” from the book he co-authored, “Service Magic: The Art of Amazing Your Customers.” Click to enlarge.

UX 130

UX Customers Drivers/motivators Construction 130

The Lost Book of Sales

JULY 12, 2021

Rating: 9/10 See book on Amazon. High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. It's one of those books that you have to read if you work in sales or technology.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JULY 11, 2016

Thanks to outdated university programs , there’s a talent gap, and the next generation of modern marketers’ skills and knowledge must go beyond traditional curricula to remain competitive. 5) Writing. 3 Key Takeaways From Today's Content Marketing Landscape. 1) Experience is often valued over academic credentials. 2) Google Analytics.

Education 52

Education Negotiate Campaign Strategize 52

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Books that made the cut: Are on my own bookshelf.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

SalesHandy

MARCH 30, 2020

There is always an untold story about the effectiveness of any sales strategy in an organization. The Salespersons are the ones who design the sales strategy of searching their prospects, connecting with them and close deals for their organizations. But how would they start creating a sales strategy? What is Inbound Sale?

Cold Call 72

Cold Call Technique CRM Sales 72

SaaStr

JUNE 10, 2020

Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We are very much a different model in that we’re one platform where you have your booking travel, your consumer-like interface married to your world class travel agents all in one.

Launch 70

Launch Start-ups Drivers/motivators Pipeline 70

ConversionXL

MARCH 17, 2016

Although they do not offer a bonus upfront, if you’re a first-time visitor, they recommend you visit their blog to learn more about personalization. In 1992 a study done by Richard Moreland and Scott Beach had students visit a classroom of over 100 people, 5, 10 or 15 times during a semester. They’re providing value through education.

Campaign 90

Campaign Objectives and Key Results Trust Education 90

Hubspot

JULY 18, 2016

Michael Gerber, author of The E-Myth Revisited , writes, “If you are going to create a business that serves your life, you must create an organization that will stand on its own. It doesn’t matter if you’re a one-man shop or a thriving agency with a full-time staff, it’s critical to document every aspect of your operation.

Objectives and Key Results 49

Objectives and Key Results Clients Assembly Line Meeting 49

Salesmate

MARCH 17, 2020

You also have a reliable team of sales professionals. You are gearing up to launch your product’s sales process. Your company is scaling at an affordable rate, giving you enough time to check how your operations are running right now. You realize that your sales process and other operations can improve tenfold.

Process 125

Process Objectives and Key Results CRM Sales 125

ConversionXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” Just Do It.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Gong.io

NOVEMBER 12, 2021

So you want to learn what skills the best-of-the-best sales pros use to close more deals, crush their goals, and make boatloads of cash? You are reading this blog post! To emulate what the top sales professionals do, you can: . and hope “sales skills osmosis” works. Millions of sales opportunities. .

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Hubspot

NOVEMBER 6, 2018

Keep reading to get started or use the links below to jump ahead. In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.” Keep reading to learn how to create and promote a successful one. vs. For promoting a new product or service: Pre-orders, sales, upsells.

Campaign 101

Campaign Click Through Rate Promote Objectives and Key Results 101

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In fact, operating and achieving any goal while imbalanced is a skill not to be scoffed at. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Your sales career project has ups and downs.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Gong.io

NOVEMBER 12, 2021

So you want to learn what skills the best-of-the-best sales pros use to close more deals, crush their goals, and make boatloads of cash? You are reading this blog post! To emulate what the top sales professionals do, you can: . and hope “sales skills osmosis” works. Millions of sales opportunities. .

Cold Call 71

Cold Call Objectives and Key Results Negotiate Cross-sell 71

Hubspot

JULY 27, 2020

Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog's progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. But, the blog's editorial processes and traffic strategies aren't the only things she focuses on.

Meeting 101

Meeting Trust Start-ups Process 101

Hubspot

APRIL 8, 2019

Lots and lots of reading and trial and error, it turns out. However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing. For more, read our guide to installing the Google Analytics tracking code on your site. Or maybe you run a blog.

Referrals 101

Referrals Follow-up Start-ups Conversion 101

Hubspot

MAY 2, 2016

Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. Here are 11 of the best resources out there to help you become more business-savvy. 2) Harvard Business School's Reading List.

Finance 53

Finance Networking Teamwork Follow-up 53

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. Many of SPIN’s principles align well with inbound sales.).

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

JULY 25, 2017

People are unlikely to read a big sales pitch; they’re likely to bury your tab. 5 Mobile Website Design Tactics for B2B SaaS. Crowdcast provides a “live” demo as a secondary CTA: This allows for a more passive sales process, reducing the need for as much staff overhead. Attention is fragmented on mobile. Demo Requests.

B2B 92

B2B A/B testing CRM Price 92

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

ConversionXL

JULY 25, 2017

People are unlikely to read a big sales pitch; they’re likely to bury your tab. 5 Mobile Website Design Tactics for B2B SaaS. Crowdcast provides a “live” demo as a secondary CTA: This allows for a more passive sales process, reducing the need for as much staff overhead. Attention is fragmented on mobile. Demo Requests.

B2B 77

B2B A/B testing CRM Price 77

SaaStr

APRIL 11, 2019

” So we said, “Okay, well we better read this one.” So what we want to do is share five must do things, at least from our perspective, if you’re going down the crazy path of category creation, five things to think about, at least for us that have worked and hopefully will work for you as well. .”

Growth 50

Growth Customers Start-ups Product 50

Hubspot

JUNE 22, 2015

Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real).

Launch 77

Launch Campaign X-functional Promote 77

Hubspot

DECEMBER 8, 2014

We all know that guest blogging, as a whole, isn’t dead. And we know that we need to pitch guest blogging proposals in order to secure a guest post. How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging. But how do we actually do it? It’s possible.

Pitch 77

Pitch Niche Finance Start-ups 77

Cience

MAY 7, 2019

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

Appointment 58

Appointment Hospitality Lead generation Sales 58

Cience

MAY 7, 2019

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

Appointment 40

Appointment Hospitality Lead generation Sales 40

Martech

APRIL 15, 2022

Resources for learning more about B2B marketing. Estimated reading time: 9 minutes. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. This difference often results in longer sales cycles for B2B marketing than for B2C marketing. Types of B2B marketing.

B2B 120

B2B B2C E-commerce Clients 120

Lead Fuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! Every link has been tested, every post suggested for you to read is recent to 2018. “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. Sales Hacker.

Negotiate 98

Negotiate Sales Retail B2B 98

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. Recommended Reading: It’s Not a Conversion Problem, It’s a Customer Development Problem. How To Identify Your Target Market & Make More Sales. Recommended Reading. On Creating Personas. The result?

CTR 116

CTR Technique Click Through Rate Follow-up 116

Sales Hacker

JUNE 12, 2018

”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” ” It usually comes from founders, or the first sales hire at a company. 5) Thinking you can pay little money. Ask my reps, or read my recommendation on LinkedIn, or whatever, I don’t care.

Objectives and Key Results 74

Objectives and Key Results Sales CRM Pitch 74

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. San Diego, CA and New York, NY (November 5, 2019) –. Doug Winter, Seismic co-founder and CEO. Headcount exceeds 800 across 12 offices. About Seismic.

Customers 20

Customers Tradeshows Technology Technology 20

ConversionXL

JULY 12, 2017

While there are many concrete definitions out there, I like how Peep Laja, founder of CXL, explained it in a past blog post … Peep Laja: “First of all, UI (user interface) is not UX (user experience). So we may cover something like click-to-scroll for mobile UX in brief, and then we’ll link out to further resources to explore.

UX 100

UX User Experience Objectives and Key Results Conversion 100

Heinz Marketing

APRIL 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 117

Pipeline Negotiate Sales Cross-sell 117

ConversionXL

JULY 12, 2017

While there are many concrete definitions out there, I like how Peep Laja, founder of CXL, explained it in a past blog post … Peep Laja: “First of all, UI (user interface) is not UX (user experience). So we may cover something like click-to-scroll for mobile UX in brief, and then we’ll link out to further resources to explore.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

APRIL 3, 2019

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. Print and read the transcript with a highlighter: What stands out? What’s different?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114