Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Find out what they want and see how your business is delivering against those customer expectations. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 121

Go To Market Lead generation Sales Meeting 121

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. What is a resource center?

Niche 93

Niche UX User Experience Promote 93

Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. When I asked, “How is sales management involved?

Sales 119

Sales High impact Conversion Process 119

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact.

Government 52

Government Strategize Promote Go To Market 52

Partners in Excellence

MARCH 11, 2021

Who in the sales organization owns the responsibility for a deal? Most of us would respond, thoughtfully, “It’s the sales person’s responsibility!” It’s the sales person’s responsibility to “make the number.” Stated differently, orchestrating resources to help the sales people.

Promote 130

Promote B2B Start-ups Meeting 130

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team.

Sales 52

Sales Technique Objection handling Pitch 52

Search Engine Land

MAY 15, 2023

They want to get MQLs (marketing qualified leads) and SQLs (sales qualified Leads) faster to achieve their MRR (monthly recurring revenue) and ARR (annual recurring revenue) targets. Though top management wants leads from the organic channel, they need to know their KPIs differ based on the strategy used. is branded, and only 5.6%

Engineering 117

Engineering Growth Education Territory 117

Heinz Marketing

JULY 29, 2022

When considering candidates for Consultant and Engagement Manager roles, we prioritize values fit with our culture over B2B skills and experience. For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current.

Pipeline 109

Pipeline B2B GTM Consult 109

Martech

JANUARY 9, 2024

Either way, know what you want to achieve before diving in. Remember: they know their audience best — and that’s what you want to tap into. When reaching out directly, make sure to personalize your message while being clear about what you’re offering or what you would like to explore. Be prepared for negotiation.

Niche 132

Niche Negotiate Legal Contract 132

criteria for success

AUGUST 23, 2022

Happy Tuesday, Let's Talk Sales listeners! Rene is the President at Sales Manager Now , providing fractional sales management services to small and family-run businesses. He is also the author of How to Build a Dynamic Small Business Sales Team. How fractional sales management is unique.

Consult 98

Consult Sales Service 98

criteria for success

FEBRUARY 28, 2022

Happy Monday, Let's Talk Sales listeners! Al Cini is the Managing Partner of BCAT Partners, LLC , which uses a brand and culture alignment toolkit to drive employee engagement and performance. Thanks for listening to Let's Talk Sales! Why it's important to love what you do and to feel loved for what you do.

Growth 96

Growth Drivers/motivators Follow-up Conversion 96

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

Partners in Excellence

NOVEMBER 28, 2022

Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!”

CRM 103

CRM Pipeline Process Product 103

The 5% Institute

APRIL 7, 2020

Sales blogs are an excellent way to up skill your sales education, because you can quickly navigate and read up on a specific area you’d like to enhance. However – like many other Sales Professionals and Business Owners; you’re most probably strapped for time and want to know which sales blogs and worth regularly checking into.

Closing 98

Closing Cold Call Sales Drivers/motivators 98

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers.

Objectives and Key Results 105

Objectives and Key Results Engineering Technique Trust 105

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on.

Pipeline 120

Pipeline B2B Niche Technology 120

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Helping you manage and respond to customer messages, it’s perfect for tackling common questions.

Niche 96

Niche CRM Contact Sales 96

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . In this post, we’ll cover: What is content marketing? What types of tools or software enable content marketing? What’s next for content marketing. What is content marketing?

E-commerce 134

E-commerce Cross-sell Drivers/motivators Prospecting 134

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

B2C 115

B2C Retail B2B Campaign 115

Martech

MAY 3, 2023

You glance through the pre-built setups to get a sense of your style and learn what options are available. As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan.

Click Through Rate 97

Click Through Rate Campaign Trust User Experience 97

Sales Pop!

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry. Hootsuite’s blog is a testament to the power of frequent publishing.

Education 59

Education Real Estate Trust Engineering 59

Lead Fuze

JUNE 30, 2023

Creating a robust lead generation strategy is essential for sales reps, recruiters, startups, marketers and small business owners alike. Furthermore, we’ll cover CRM management strategies along with automation in pipeline management. What is the best lead generation strategy? And guess what?

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Partners in Excellence

MAY 27, 2021

In a lot of it, I wonder, “What problem are we really trying to solve?” Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. There are countless examples of alignment and collaboration problems within sales itself, or marketing, or customer experience.

Strategic planning 121

Strategic planning Manufacturing Legal Finance 121

ConversionXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

criteria for success

JANUARY 31, 2022

Happy Monday, Let's Talk Sales listeners! Nikki Nash is the CEO of Market Your Genius , equipping entrepreneurs with the tools and resources they need to build and profit from their expertise. She’s a professional speaker and marketing instructor with an extensive career in marketing and brand management, and she is based in NYC!

Gaming 98

Gaming Growth Clients Conversion 98

Partners in Excellence

NOVEMBER 14, 2022

Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges. In our own organizations, we have to do with much less, many marketing and sales programs are being stopped or eliminated, all spending is being reassessed. Even dramatic reductions in numbers of sales people. What do we do?

Pipeline 121

Pipeline Pitch Technique Clients 121

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Sales Hacker

MARCH 1, 2024

What is it? What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The B2B playbook is changing. On owned media, digital advertising was once the name of the game.

GTM 71

GTM Launch B2B Growth 71

Partners in Excellence

JUNE 20, 2022

It’s important to our managers to know whether we are going to make our revenue commitments in the organization. It’s important to other functions in the company, so they know what products to build and ship, or how to have the right services resources deployed. What if they could have closed just 50% of those?

Commission 97

Commission Represent Closing Quota 97

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales.

GTM 93

GTM Growth Cross-sell Referrals 93

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Action item : Here are three resources to help you get smart with data. But you don’t have to be an engineer.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Partners in Excellence

SEPTEMBER 12, 2022

A fundamental issue we have to understand is “What happens when two independent systems intersect and have to work together?” ” As we, sellers, look at the various pieces parts of selling—marketing, sales, customer service, etc—we tend to optimize these systems to achieve our separate goals.

Customers 107

Customers Up-sell Follow-up Sell 107

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this post, Dean Moothart gives a detailed outline for what he identifies as the most challenging element of the sales process: landing a meeting with the decision-maker.

B2B 97

B2B Pipeline Sales Education 97

Highspot

JANUARY 22, 2024

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.

Go To Market 52

Go To Market GTM Promote Technique 52