Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. That’s why Bornstein recommends marketers take advantage of the wealth of resources offered by first-part customer data.

Presentation 95

Presentation B2B Meeting Market share 95

Hubspot

OCTOBER 4, 2023

Best Sales Training Platforms Features of Sales Training Tools to Look For Best Sales Training Platforms HubSpot Sales Hub HubSpot Sales Hub equips you and your team with sales playbooks that include sales enablement content (like product sheets and pricing guidelines), call scripts, and battlecards to assess your competition.

Price 52

Price Sales CRM Pitch 52

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. They serve as the equivalent of your text, conveying content to search engine crawlers. Avoid content duplication for similar products. Writing compelling product descriptions.

Product 131

Product Territory Niche Engineering 131

Martech

APRIL 17, 2024

It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. The list of changes marketers must cope with now isn’t getting shorter.

Technology 124

Technology Technology Niche Campaign 124

SaaStr

DECEMBER 14, 2022

So when it comes to portioning your budget to the long tail, you need to have a clear strategy for allocating your finite resources. Work to understand what you’re doing and why you’re doing it, so you know how to allocate your resources effectively. The Role of Free and Multiproduct Hubs. The Power of Multiproduct Hubs.

Drivers/motivators 86

Drivers/motivators A/B testing CRM Growth 86

Search Engine Land

APRIL 28, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. What is a resource page?

Commission 102

Commission Niche Trust Promote 102

Salesforce

MARCH 28, 2023

Bring business and tech leaders together to scale AI The company has implemented a global hub and spoke AI operating model. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption. It’s a game changer.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Search Engine Land

SEPTEMBER 15, 2023

The most important part of your website will be the content on its pages. Your content should speak volumes about your brand or product using as few words as possible. What are their most successful posts, and what type of content do those posts contain? Don’t be afraid to reuse content: By human nature, attention is fleeting.

Objectives and Key Results 136

Objectives and Key Results Campaign Launch Follow-up 136

Martech

NOVEMBER 11, 2021

“It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman. Marketers can enhance these experiences using webinar formats, especially those offering Q&A hubs, polls, and other resources.

B2B 116

B2B Represent Education Presentation 116

Search Engine Land

OCTOBER 26, 2022

Incorporate Yelp content into Mailchimp campaigns. Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. Businesses can select and embed the best content from their Yelp account to show directly in the Mailchimp platform. It’s called YelpFusion. Automotive.

Manufacturing 87

Manufacturing Campaign Trust Contact 87

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Co-created content. Joint content creation, combining brand and influencer ideas.

Niche 129

Niche Negotiate Legal Contract 129

ClickFunnels

JANUARY 30, 2022

Educate – Podcasts serve as the ideal opportunity to educate users on the in’s and out’s of your industry, including current events, meaningful advice, and resources that would benefit your listeners. Are you using your podcast as a supplement to your blog and content strategy? Take into consideration how podcasts serve to….

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. The content, including basic and advanced courses, is created by Channable. From the original idea grew discussions about what the content should look like.

Education 129

Education Customers E-commerce CRM 129

Gong.io

AUGUST 6, 2020

That’s when we realized that opening a second hiring hub was an amazing opportunity to bring our values to life. . It boasts a tech hub that’s nourished by research from great universities and graduates who are ready to get in the game. Make your words come to life in concrete ways—like opening a hub in Atlanta! Proud Gongsters.

Meeting 124

Meeting Promote Represent Consult 124

Hubspot

OCTOBER 22, 2020

It can help save your resources, nurture your leads, and increase your revenue — all at once and with minimal manual effort. B2B marketing automation delivers more mass-oriented content that’s focused on educating and nurturing leads through a pre-established sales funnel. HubSpot Marketing Hub. Amazing, right?

B2C 99

B2C E-commerce Price B2B 99

Heinz Marketing

MAY 12, 2022

You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. I really liked their approach to the overall content experience and allowing the prospect to pick their journey. There really was a solution for everything. Hushly has a 4.8

B2B 106

B2B Consult Technology Technology 106

Salesforce

AUGUST 2, 2023

That’s where we post available resources, and it’s a great place to ask questions as you implement new features. If you’re ready for your upgrade, the Release Readiness Trailblazers group will have all the content you need to get your organization’s users up to speed on the new features you plan to rollout. Check it out

Trust 98

Trust Product Process Customers 98

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity-based competitor analysis isn’t about mimicking existing content. Why not just do a competitor keyword content gap?

Niche 124

Niche Strategize Engineering Represent 124

Hubspot

SEPTEMBER 6, 2023

We leveraged AI resources to predict lead and deal outcomes, using the data from past deals to inform more refined, accurate forecasting and using insights about our best customers to set up a more effective qualification process. Now, our managers use Sales Hub to check in and see what’s working for the team, and step in if something isn’t.

Teamwork 72

Teamwork Up-sell Sales Strategize 72

Highspot

JANUARY 18, 2023

New office in Vancouver to bring world-class career opportunities, customer growth to vibrant Canadian technology hub . Resources: Demo Request. Companies like Aetna, Siemens, Staples, and Yahoo use Highspot to manage content, train and coach sellers and engage buyers. VANCOUVER, Jan. Highspot Careers. Social Media: LinkedIn.

Education 98

Education Engineering Strategize Pipeline 98

Search Engine Land

DECEMBER 12, 2022

The goal of programmatic SEO is to create content with the same depth and thoroughness as a traditionally published article but repeated thousands, if not millions, of times at scale. Programmatically building content is a powerful tool that can exponentially grow a site or completely spam it. Produce in-depth content quickly.

Niche 102

Niche Engineering Growth Price 102

Search Engine Land

MAY 30, 2023

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. Without engaging content, viewers quickly lose interest and move on to other channels. Sometimes it is due to a lack of resources. Surprise, surprise, these do not work well on YouTube. Time is also a huge factor.

Niche 99

Niche Entertainment Education CTR 99

Search Engine Land

NOVEMBER 21, 2022

We’ve been working closely with NCMEC, experts, academics, parents and victim advocates globally to help develop the platform and ensure it responds to the needs of teens so they can regain control of their content in these horrific situations. We’ll have more to share on this new resource in the coming weeks. Dig deeper. Why we care.

Education 85

Education Engineering Follow-up Start-ups 85

Search Engine Land

NOVEMBER 10, 2022

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. What is content automation, and why do you need it? Think about it.

Territory 87

Territory Engineering Start-ups Process 87

Heinz Marketing

JULY 22, 2021

Step 5: Select Your Content and Offers. Next, you should select the content and offers you want to use in your campaign. Depending on how much emphasis you’ve put on your content to date, you may or may not need to develop new assets to support your efforts. Content marketing. Content syndication.

Campaign 135

Campaign Construction Pipeline Start-ups 135

Hubspot

MARCH 26, 2020

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. Offers are often content-based.

Lead generation 95

Lead generation Construction Territory Engineering 95

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? HubSpot Marketing Hub. Without further ado….

B2B 129

B2B Objectives and Key Results CRM Campaign 129

Hubspot

AUGUST 2, 2020

It allows you to easily track individual customer information, and many offer resources for keeping logs on sales team performance. Those aforementioned sales analytics tools often include a wide array of data visualization resources — features that allow salespeople and managers to easily make sense of sales data as it comes in.

Objectives and Key Results 97

Objectives and Key Results Price Retail Campaign 97

Martech

NOVEMBER 10, 2022

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. What is content automation, and why do you need it? Think about it.

Territory 80

Territory Engineering Start-ups Process 80

Highspot

JANUARY 14, 2024

These platforms offer a centralized and accessible hub for hands-on practice, role play simulations, and on-demand learning resources to ensure sales teams stay ahead of the curve and meet the demands of the ever-changing market. Sales reps can curate content like webinars and case studies to showcase expertise.

Quota 52

Quota Sell Sales Contract 52

Closing Bigger

DECEMBER 14, 2022

Get out and make some noise Look for who has laid of salespeople – unhappy customers and abandoned leads This includes knowing why people leave suppliers and scan the market for: Change in executives Supply change problems Change in salesperson Lack of innovation or broad solutions Do your price, quality, function grid 5) Go broad on lead awareness (..)

B2B 52

B2B Contract Finance Territory 52

Closing Bigger

DECEMBER 14, 2022

6) Build your own in-bound marketer, brand, resource, hub, & community member. Curate and Create content. 6) Build your own in-bound marketer, brand, resource, hub, & community member. Curate and Create content. Do your price, quality, function grid. Product launches. Engage in conversations.

B2B 52

B2B Contract Finance Territory 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.

Territory 101

Territory Price Campaign Strategic planning 101

Sales Hacker

JULY 31, 2023

So I either choose “Human Resources” in the ‘Function’ filter, or add in several keywords in the ‘Current job title’ filter, like “HR,” “people,” “human resources,” or “culture.” How to use the Sales Navigator Account Hub If you’re on the Home page, you will see an “Accounts” button at the top (blue) main menu.

X-functional 52

X-functional CRM Sales Lead generation 52

Hubspot

SEPTEMBER 27, 2023

This results in increased efficiency, reduced manual errors, and saves time and resources that can be allocated to other critical aspects of the business. Netflix offers a flat-rate subscription model where customers pay a fixed monthly fee to access their streaming platform and enjoy unlimited content.

E-commerce 57

E-commerce Price Cross-sell Finance 57

Hubspot

APRIL 19, 2022

That means deciding whether you should build your own ecommerce site instead of using an existing marketplace or platform or pair third-party tools with your site — like using HubSpot’s Sales Hub on your Shopify or BigCommerce store. Once you've landed on the option that best suits you, you have to actually pick one.

Sell 63

Sell Up-sell Retail Price 63

Hubspot

FEBRUARY 6, 2020

Think about how you can differentiate your social media usage so it's specific to your launch, or if you can create content offers that directly support your campaign. Think of the concept of DLCs (downloadable content) in video games. Another way to market a new product is to leverage your resources. Stick within your industry.

Product 94

Product Customers Launch Campaign 94