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The two parts of E-E-A-T Google hasn’t told you about

Search Engine Land

In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. They also consider transparency (or lack thereof).

Niche 136
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How to Write a Change of Commission Letter (with Example)

Salesforce

But when you aren’t transparent about change with your team, rumors can damage morale. We’ll walk through what a change of commission letter is and when to use them. If your letter doesn’t spell these terms out, link to resources or provide references your reps can review.

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Salesforce Admin Tips: How to Deliver Success for Your Company

Salesforce

How do they do it? Build trust with great communication skills and transparency. I’ve found that when I communicate often, early on, with transparency and honesty, while providing a revised plan or alternatives, people appreciate the gesture, and the message is still well received. Technical + soft skills = admin success!

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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. ” The peak-end rule refers to the fact that, as humans, we are much more likely to remember the peak (emotionally) of an experience and the end of it.

UX 91
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The role of governance: Successful customer journey operations

Martech

In the first article of this three-part series, we explored the collaborative aspects of customer journey operations. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. We’ll provide some tips and tactics to ensure your brand’s marketing efforts remain relevant and effective in the post-cookie world.

Territory 115
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How to Select a Digital Marketing Agency: Essential Guide

Lead Fuze

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. Furthermore, we’ll discuss the importance of transparency in communication and pricing structures as well as assessing an agency’s credibility through client testimonials and past experiences.