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How to maximize your local business’ Google Maps presence

Search Engine Land

However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals , Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps.

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Perfecting prompts for SEO content development

Search Engine Land

If we’re breaking them down, we want to try to avoid introducing unrelated topics, even accidentally and it can go astray in your answers.” We want to be as specific as possible.” Explain why each new topic is important and how it contributes to the overall understanding of the keyword.

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How to use Bard to get ahead of Google algorithm updates

Search Engine Land

Bard is uniquely positioned to help interpret algorithm updates with its live access to the web, ability to generate real-time insights and direct connection to Google resources. With an understanding of what Bard is (and what it isn’t), let’s dive into how you can use it to better understand, interpret, and act on Google algorithm changes.

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Optimize your Email Deliverability: Technology

Heinz Marketing

Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format – everything you are putting in the email that you are hoping your audience receives and reads. If you don’t have it set up, you should, and create a regular cadence for review of your domain.

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Licensed healthcare providers eligible to apply for new YouTube product features

Search Engine Land

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. How to apply. Why we care. What this means. Full details on eligibility requirements are here.

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How to survive and thrive in a Google helpful content world

Search Engine Land

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. This constantly updated resource maintained by Joe Youngblood.

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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Free product listings requirements Before we can optimize, merchants must meet several requirements to have their products eligible to display in any capacity. Let’s turn to the jewelry category.

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