Remove resources sales-webinars overcoming-top-sales-challenges
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Navigating the B2B Maze: Challenges in Marketing to Technical Personas

Heinz Marketing

In this post, we’ll explore the nuances of B2B account-based marketing (ABM) targeted at technical personas and dissect some key challenges marketers encounter. Challenge 1: Technical Complexity Marketing to technical personas is compounded by the inherent complexity of the subject matter.

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4 reasons why it’s hard to prove impact in marketing ops

Martech

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Dirty data is a culprit.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial Intelligence (AI) is reshaping sales, transitioning from a buzzword to a core component of how sales teams connect, predict, and work. Let’s explore how AI can become your team’s MVP, making your sales efforts more competitive. Why Do You Need AI in Sales? Why Do You Need AI in Sales?

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How Demand Generation Marketing Helps You Win Over Customers

Salesforce

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. What are the marketing challenges of demand generation? What are the key objectives of demand generation marketing?

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8 Steps to Successful ABX Rollout

Heinz Marketing

Align your teams: ABX requires alignment across your marketing, sales, and customer success teams. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. Let’s get started step by step on a successful ABX journey: 1.

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Navigating Success: Best Sales Training Podcasts Guide

Lead Fuze

Ever felt like you’re sailing in the rough seas of sales, struggling to keep your boat steady against unpredictable winds? Navigate these waters with ease – join us as we chart out a course through the vast ocean of best sales training podcasts. What is the podcast about sales prospecting? Ready to set sail?

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