Remove resources template branding
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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

You’re still seeding valuable brand awareness that will pay dividends down the road. Already, we can see a downward trend in volume on their branded campaign: We can also see a drop in volume for their flagship product: Market trends are also at play here, but the main change was the decrease in the video campaign.

Campaign 108
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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Reach out to the website owners and request to be included in their resource list. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them.

Finance 102
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10 Ways To Create A Killer Landing Page For ClickBank Products

ClickFunnels

Creating a squeeze page requires the least amount of resources which makes it the best way to test your free offer. 3 Use a Proven Landing Page Template We don’t recommend designing a landing page from scratch if you have never done it before because it likely won’t produce optimal results. . #3 Landing page templates.

Product 246
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TikTok Creative Assistant now available in Adobe Express

Search Engine Land

TikTok’s AI assistant was launched to help advertisers and content creators with: Increasing reach: If your brand aims to enhance its presence on TikTok, Creative Assistant can provide guidance on creative best practices, highlight top-performing trends, and offer tips to prepare your brand for success on the platform.

Launch 100
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Use this SEO forecasting template to gain insights for 2023

Search Engine Land

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital.

CTR 140
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B2B Excellence through Marketing Orchestration

Heinz Marketing

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

B2B 93
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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Is this a brand problem? The more your organic traffic is made up of clicks from branded searches, the more reason to check in. If fewer people are searching for your brand by name, that’s a problem but not inherently an SEO problem. The less people see a brand, the less they search for it.

Referrals 123