Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! In the end, we have to give deep discounts to drag deals over the finish line.”

Pitch 130

Pitch Sales Retail Technology 130

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies.

A/B testing 98

A/B testing Retail CRM Consult 98

Salesforce

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. This can negatively affect customer service.

Retail 52

Retail E-commerce Promote Technology 52

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

Customers 121

Customers Retail Represent Contact 121

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees.

Customers 122

Customers Drivers/motivators Teamwork Retail 122

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders.

Objectives and Key Results 134

Objectives and Key Results Retail Finance Launch 134

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Drivers/motivators 130

Drivers/motivators Represent Contact Campaign 130

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. It’s an organizational one.

Healthcare 107

Healthcare Retail Technology Technology 107

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government 127

Government SQL Technology Technology 127

Search Engine Land

SEPTEMBER 4, 2024

Furniture retailer: Defending market share amidst cuts A large furniture retailer faced substantial budget cuts, forcing a realignment of priorities away from non-brand initiatives. By leveraging Adthena’s Local View , the retailer gained essential search insights on their local-level operations in four key DMAs.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 119

Non-Profits Real Estate Launch Campaign 119

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. Customer service and profitability go hand in hand.

Service 69

Service Customers Cross-sell Contact 69

Martech

JULY 19, 2024

Professional services and other revenue: $13.6 The public sector and financial services sectors also performed well. Where things are going less well for Salesforce Professional services are struggling. The high tech, retail and consumer goods industries were also constrained. million, up 23% compared to Q1 ’23.

Cross-sell 118

Cross-sell Growth CRM Up-sell 118

Martech

OCTOBER 3, 2024

Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Now, advertisers can onboard their own customer datasets using LiveRamp’s privacy-focused identity technology. Why we care. Processing.

Retail 76

Retail Networking Campaign Technology 76

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. In retail, an agent could handle simple queries like “where’s my package?”

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Nearly 75% of consumers prefer to watch short-form videos when learning about a product or service, according to a Wyzowl survey.

Retail 86

Retail Click Through Rate Promote Growth 86

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 86

Retail Drivers/motivators Launch Up-sell 86

Salesforce

NOVEMBER 12, 2024

A CVP is a clear, concise statement that explains why they should choose your product or service. A customer value proposition (CVP) is a statement that summarizes why a potential customer should choose your product or service over the competition. Product leadership: How innovative are your products and services?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

SaaStr

JUNE 14, 2025

There’s a 10x opportunity if AI can truly tap into that services budget. The SaaS industry is now experiencing what every other mature technology sector has gone through. Strategy 2: The Services Budget Capture Identify where your customers are spending on services and labor adjacent to your software. 150 billion.

Growth 103

Growth Niche Contact Contract 103

Salesforce

FEBRUARY 20, 2025

Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale. Business leaders will soon make decisions in a world where AI agents and physical robots collaborate behind the scenes, in service of incredible customer experiences.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. ” At New York Comic Con last year, DoorDash, the online food ordering service, sponsored the trivia feature, deployed during the popular cosplay championship. Komo was one of those big bets.”

Customers 109

Customers Sports Hospitality CRM 109

Martech

JULY 9, 2025

Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. The last decade saw billions invested, countless startups started and monumental technological advancements.

Customers 63

Customers SQL Government Retail 63

Martech

SEPTEMBER 26, 2024

It may not surprise you that many authorities are concerned about this use of technology that frequently makes stuff up. Clinch announced a suite of self-service capabilities with Flight Control Copilot for its campaign activation platform. It can also create sophisticated message templates using a plain text prompt.

Commission 69

Commission Retail Campaign Technology 69

Hubspot

JULY 22, 2024

They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. I found your information while searching for business consultants in Wichita, and I think you could be a great fit for our services. For example, maybe your verticals are hospitality and retail.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

JANUARY 15, 2025

Customer service on social media We dont know what shape TikTok will take in the U.S., Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. This creates an opportunity for marketers to boost customer service on social in the new year.

Niche 116

Niche B2B Service Retail 116

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 128

Negotiate Advertising/ Marketing Cross-sell Technology 128

Martech

JULY 14, 2025

Here are some key ways consumers might leverage these technologies Consumer use cases for AI agents Personalized recommendations AI agents will analyze consumer preferences, past purchases and browsing behavior to provide tailored product suggestions.

E-commerce 66

E-commerce Product Commission Retail 66

TrackStreet

JULY 1, 2025

Authorized retailers suddenly look overpriced. Your margins shrink, your partners get frustrated, you lose valuable shelf space at retail, and your brand’s image starts to erode. Lost channel partner trust Your authorized retailers invest in your brand. And finding new retailers to replace them is costly and time-consuming.

Retail 52

Retail Price Niche Legal 52

Salesforce

JUNE 5, 2025

Customers expect instant and personalized service. Many small businesses are using them to handle basic service requests, so the customer service team can focus on the stuff that needs a human touch. It helps tailor product recommendations , speeds up responses, and even customizes services based on each persons preferences.

CRM 52

CRM Customer Relationship Management Retail Start-ups 52

Martech

OCTOBER 14, 2024

In June 2024, Tractor Supply, a rural lifestyle retailer, faced significant backlash from conservative activists over its DEI policies, including LGBTQIA+ events and diversity-focused hiring practices. This polarization of social and political views has created new challenges and opportunities for marketers.

Retail 129

Retail Education Price Trust 129

Hubspot

APRIL 23, 2025

Retailers banding together to break into a new market. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JULY 2, 2025

I prompted it to provide a sample of customer data records that engaged with an online retailer, including the customers’ overall satisfaction and open-text box feedback. This could spark other customer service or follow-up actions, all within minutes and within my control.

Customers 69

Customers Government Legal CRM 69

Martech

MARCH 6, 2025

The nice thing about trends like this is they make life easy for anthropologists to date technologies. launched AI services for workflow automation and digital marketing. Jivox released an AI-powered creative compliance tool for retail media ads. If it starts with a lowercase i, you know it was created around 1998.

Launch 105

Launch Retail Campaign Engineering 105

Salesforce

MAY 7, 2025

Gross profit represents the total amount of money your company has left after deducting the direct costs associated with producing its goods or services, while gross profit margin expresses this amount as a percentage of total revenue. A digital retail shop reported a gross profit margin of 41.9%. What is service for small business?

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Salesforce

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. It’s like having a customer service rep who’s always available!

Real Estate 105

Real Estate CRM Hospitality Retail 105