Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! We’ll also explore strategies to increase ROI, aligning Salesforce with business goals, monitoring and adjusting your ROI strategy, and leveraging external expertise for optimization. Maximizing Salesforce ROI can feel like an enigma.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Veloxy

DECEMBER 28, 2023

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Niche 127

Niche Negotiate Legal Contract 127

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It’s about making sure your marketing technology investments are more than just fancy tools. However, this alignment I’m talking about is considerably more consequential. Misalignment with business goals.

Strategize 110

Strategize Technology Technology Retail 110

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 128

Customers User Experience B2C Engineering 128

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Electricity 134

Electricity Represent Niche Campaign 134

Search Engine Land

SEPTEMBER 12, 2023

I’m a fan of behavioral science, and when I need testing ideas, I turn to nudges – or small adjustments to influence decisions. Inspired by the research of Daniel Kahneman and Amos Tversky, nudges can be a valuable source of testing inspiration, especially when aligned with audience insights to match potential customer behavior.

Gaming 139

Gaming Campaign Clients Start-ups 139

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Objectives and Key Results 115

Objectives and Key Results SQL Lead generation Drivers/motivators 115

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Understanding user intent is key to this.

UX 89

UX Objectives and Key Results User Experience Legal 89

Search Engine Land

NOVEMBER 21, 2023

Other benefits include: Harnessing data-driven insights for targeted campaigns With SEO’s wealth of data, including trending topics and search volumes, PR teams can craft campaigns that resonate with target audiences. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors.

Objectives and Key Results 117

Objectives and Key Results Strategize Non-Profits User Experience 117

Search Engine Land

SEPTEMBER 19, 2023

Here are some you’ll find in the Google Ads interface: Unexpected and misleading defaults Pre-set user choices and defaults can influence your selections, and if you don’t pay close attention, you might inadvertently agree to something you don’t want. Do you know when you’re being manipulated? Challenge the default.

Campaign 143

Campaign Represent Technique Contact 143

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 107

B2B Objectives and Key Results Drivers/motivators Strategize 107

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Consult 102

Consult Prospecting Contact Campaign 102

Search Engine Land

JANUARY 10, 2024

For a seamless transition by February 6, Microsoft recommends marketers follow these steps: Recreate your existing Hotel Center subaccounts as lodging campaigns. Aimed at inspiring early-stage travelers, these ads provide advertisers an opportunity to influence decision-making. Lodging Campaign benefits. Recommendations.

Promote 98

Promote Campaign Price Follow-up 98

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing? The transformative rise of AI. But what are your options? See terms.

Product 103

Product Launch CRM Start-ups 103

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. in earned media value (EMV) for every dollar they spend on influencers. Brands get $5.78 The value you bring to them.

Entertainment 77

Entertainment Campaign Trust B2B 77

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And this is why many brands fail to see how SEO can help them increase sales.

Drivers/motivators 96

Drivers/motivators Sales Growth Engineering 96

Martech

JANUARY 19, 2024

As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.

CRM 103

CRM Process Campaign B2B 103

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Veloxy

OCTOBER 26, 2023

Dreaming of a rewarding and challenging career in medical device sales? The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. You should be!

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. Every day we form impressions of the people we meet.

B2B 107

B2B Construction Drivers/motivators Campaign 107

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Objectives and Key Results 75

Objectives and Key Results SQL Sales Campaign 75

Martech

DECEMBER 18, 2023

Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Build executive alignment. Governance.

Government 111

Government Objectives and Key Results Campaign Legal 111

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. Conduct internal interviews: Interviewing your front-line sales is crucial for this step.

GTM 107

GTM Contract Clients Consult 107

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Manufacturing 111

Manufacturing Retail Territory Sales 111

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 81

CTR Electricity Real Estate X-functional 81

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. Some things to think about as you craft your offer are: Does it align with your sales motion? Some things to think about as you craft your offer are: Does it align with your sales motion?

GTM 73

GTM Growth Start-ups Follow-up 73

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 122

Technology Technology Government Legal 122

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129