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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Executives can also convince themselves that sales will provide enough “air cover.” ” Here’s the problem with that mindset.

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What Artificial Intelligence Means for Sales Enablement

Highspot

While these use cases are entertaining, it’s only the beginning of how generative AI advancements will impact our work and our lives. How Leveraging AI Improves Sales Processes For marketing, sales enablement, and sales teams, the potential of AI is vast. And the best part? Co-Creation – never look at a blank page again.

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Why Sales Organizations and Leaders Must Take a Stand on Racism

Miller Heiman Group

Here in the United States, we’re facing two pandemics: one, the coronavirus, has been with us for a matter of months, while the other, systemic racism, has been with us for more than 400 years. Link performance on these goals into your compensation structure. Take a Stand.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. What do these Marketing Cloud updates mean for you?

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training.

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Best Sales Podcasts: An Ultimate List of 100+ Must-Listens

Lead Fuze

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. From individual sales reps to Founders, there are so many great “shows” to help you become better at your job.

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A New Hire’s POV: 7+ Ways My Employer Kept Me Engaged While Onboarding

SalesLoft

From new employees to those responsible for onboarding, training, and managing them, life is a lot different than it was pre-COVID-19. To get new employees up and running you need technology and a remote onboarding process. It’s a huge advantage if an organization is already set up with SaaS, VPNs, and other remote-access technologies.