How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Executives can also convince themselves that sales will provide enough “air cover.” ” Here’s the problem with that mindset.
Let's personalize your content