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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. Who are your formal and informal strategic partners?

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How to inflation-proof your marketing in 2025

Martech

Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Data-driven decisions are key.

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Marketers must adapt to a changing world

Martech

In my career, I have mastered the art of crafting compelling narratives, building brands and driving sales in an era dominated by mass media. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

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The Hidden Costs of Efficiency

Sales Hacker

That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. You’re not alone.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. Companies invest heavily in sales and marketing to maintain momentum and fend off competitors.

Price 110
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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV. Dispatch Pro analyzes technician skills, sales performance, and proximity to jobs to optimize profitability.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

From a marketing perspective, this enabled OXXO to stay abreast of any emerging customer trends and provide relevant messaging and recommendations, driving sales and brand engagement. This resulted in higher sales, with a 20% increase in the average order spend. More Profitability.