SaaStr

NOVEMBER 18, 2023

They’ll attend the webinar. It will all work — to the segment of your customers that truly love you. It will all work — to the segment of your customers that truly love you. And if your NPS is low, segment it. You’ll actually be doing them a favor: They’ll take the call. They’ll read the email. Have sales do a hard sale.

Product 97

Product Sell Customers CRM 97

ClickFunnels

JULY 27, 2021

First, people will show interest in your upcoming product by opting in on your Squeeze Page — that way you can create an email segment of interested customers. Then over the next few weeks, you send emails (see “Follow-Up Funnels” below) to your new segment that guide them toward new content (i.e. That’s the end of the first phase.

Promote 264

Promote Product Customers Launch 264

ClickFunnels

OCTOBER 21, 2021

Webinar & Auto Webinar. One of the first offers that Russell Brunson (our founder) used to trigger the market penetration we’ve achieved here at ClickFunnels was a webinar. But what’s a webinar? This is why we still use tons of webinar funnels today. We have our Brick & Mortar Funnels webinar….

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

NOVEMBER 29, 2022

In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time. Click here to view more Search Engine Land webinars.

Engineering 90

Engineering Presentation Customers Conversion 90

Tibor Shanto

OCTOBER 4, 2021

The post The Monday Morning Breakfast For Champions Podcast – Episode 42 – Mike Kunkle with Overtime segment appeared first on TiborShanto.com. He collaborated with co-author Doug Wyatt to develop SPARXiQ’s Modern Sales Foundations curriculum and also authored SPARXiQ’s Sales Coaching Excellence course.

Clients 144

Clients Growth Service Sales 144

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Event registrations and webinar attendance.

B2B 126

B2B Campaign Click Through Rate Follow-up 126

ClickFunnels

AUGUST 9, 2021

At ClickFunnels, we’ve actually created two different types of webinar funnels…. The Webinar Funnels The AutoWebinar Funnel. The only difference between the two is that The Webinar Funnel happens live and the AutoWebinar Funnel happens as a replay of a past webinar recording. Next up is the AutoWebinar Funnel.

Conversion 236

Conversion Sales Real Estate Follow-up 236

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics.

A/B testing 98

A/B testing Strategize User Experience Technology 98

Heinz Marketing

JUNE 20, 2023

Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups. You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior. that span various topics and stages of the funnel.

Growth 112

Growth Customers Referrals Lead generation 112

Heinz Marketing

APRIL 26, 2023

Segment your accounts: There are multiple ways for account segmentation. You can start by vertical and then further segment those accounts based on their intent and engagement level. A further level down for segmentations is then based on Personas. Create content that is tailored to each segment of your target accounts.

Objectives and Key Results 103

Objectives and Key Results A/B testing B2B Follow-up 103

SaaStr

APRIL 26, 2023

Build Strong Segmentation Our expectations as consumers have changed over the last few years. There are three popular segmentation approaches: JTBD (Jobs To Be Done) — Typically product-led. ICP (Ideal Customer Profile) — Tends to be a segmentation approach used for account-based marketing and company attributes. Get scrappy.

Customers 83

Customers Education Cross-sell Campaign 83

SaaStr

AUGUST 5, 2023

Guillaume “G”Cabane of HyperGrowth Partners, ex-VPM at Drift, Segment and Gorgias ran the actually numbers and found something similar. If nothing else, I strongly recommend doing a live webinar each week for prospects, and using your drip marketing to invite them to it. More on that here: Webinars Almost Always Work.

Prospecting 79

Prospecting Follow-up Campaign Start-ups 79

Martech

FEBRUARY 20, 2024

B2B content marketers can also product a wide array of how-to guides, industry guides, tutorials and webinars to fit the needs of specific prospects on their buying journey. Mention key articles, webinars or whitepapers that your team produced in order to amplify your business’s content.

Strategize 128

Strategize B2B B2C Trust 128

ConversionXL

MARCH 17, 2021

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Lead Fuze

JULY 4, 2023

We’ll explore how gathering data about prospective clients aids in segmenting leads based on interests or needs. Moreover, we shed light on utilizing webinars as an engagement platform and automating pipelines to streamline processes. This involves two key components: gathering data and segmenting based on interests or needs.

Process 52

Process Lead generation CRM Pipeline 52

ClickFunnels

JANUARY 28, 2022

To aid you in this process, check out how to use basic demographic segmentation to narrow in on your chosen audience. Whether you choose to go with a product demo, a coupon, a sample, an exclusive podcast , or a free webinar , you’ll want to include a well-chosen offer to your lead. Benefits might very well be the way to go.

Niche 222

Niche Follow-up Conversion Up-sell 222

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. These are the four teams that are mapped to the revenue goal, which are broken down by segments.”.

B2B 128

B2B Sales Technology Technology 128

Veloxy

NOVEMBER 16, 2022

Segment them into lists of 50 and send the campaign once a week. One of the biggest problems salespeople encounter when handed thousands of prospects is segmenting by goals. Segment your prospects by realistic times and days (eg. How to use this template? Follow the steps below: 1. Create a cold email campaign.

Cold Call 246

Cold Call Territory Campaign Clients 246

Hubspot

FEBRUARY 14, 2024

Use segments. I already knew that you should segment emails, but the why behind this became very clear when I spoke to Ackerman. She says you can then write a sales email to a segment of the most disengaged people on your list or one-time buyers who have gone cold completely. Who are you writing for? People who bought once.

Sales 67

Sales Follow-up Campaign Objectives and Key Results 67

Heinz Marketing

MAY 25, 2019

Why this Webinar Invitation Works. A breakdown of what makes a good webinar invitation. How to Segment Your Audience for Demand Generation. Knowing how to effectively segment your audience is key when it comes to your marketing campaigns. Thanks for the insight, Jill Konrath. Thanks, Howard Sewell. Thanks, Dave Mattson.

B2B 86

B2B Prospecting Campaign Trust 86

Salesforce

OCTOBER 7, 2021

Watch the webinar. It also lets customers create segments and/or triggers across all channels to ensure a consistent experience. Watch the webinar. Get up to speed on the latest Marketing Cloud release. Salesforce experts explain how to get the most out of each new update. Mobile Marketing Enhancements.

Campaign 98

Campaign B2C CRM Service 98

ClickFunnels

DECEMBER 20, 2022

Segment Your Email List For More Relevant Offers. One of the best ways to increase the relevance of your emails is by segmenting your list. Segmentation allows you to send more targeted email campaigns, tailored to different interests and behaviors. Create Special Offers For Existing Customers.

Customers 148

Customers Real Estate Education Service 148

Salesforce

OCTOBER 18, 2023

Move your personalization beyond segmentation Reaching many people on an individual level used to be a dream. The best way to answer these is with good data, audience segmentation, and targeting. Once you know who they are, you should segment them according to both their needs and your strategy. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ConversionXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Run Webinars to nurture interested prospects.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Salesmate

JULY 5, 2020

This is where customer segmentation comes into play. What is customer segmentation? Customer segmentation is the process of dividing your existing buyers into groups based on their needs, habits, preferences, and other shared qualities. The segmentation benefits both customers and businesses. timing and occasion.

Customers 101

Customers Objectives and Key Results CRM Territory 101

ClickFunnels

SEPTEMBER 29, 2022

Once you have a profile of this customer segment, you can use it in your marketing campaigns to target people that fit it. Webinar Funnel. Russell primarily used webinar funnels to get ClickFunnels off the ground. Back then he would aim to do 5-7 webinars a week and sometimes would end up doing 2-3 in a single day.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Search Engine Land

APRIL 24, 2024

Example : A marketing agency specializing in social media management could use text ads to promote a free webinar on digital marketing strategies to small business owners and entrepreneurs. For example, you might create separate campaigns to promote different product lines, target different audience segments or test different ad formats.

Objectives and Key Results 100

Objectives and Key Results Healthcare Campaign Lead generation 100

SaaStr

APRIL 11, 2020

Grow one segment of customers. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. You can still set ambitious targets for a segment of your customers that are growing, even if others aren’t. Segment growth goals now per vertical / industry, not just deal size. Or esports.

Healthcare 121

Healthcare Referrals Pipeline Growth 121

Gong.io

FEBRUARY 22, 2022

CHURN REDUCTION STRATEGY #5: SEGMENT YOUR CUSTOMER BASE TO SURFACE RISK AND GROWTH. This is the core of what customer success is about — reviewing your customer base and splitting it into two segments: growth and expansion opportunities vs. risk potential. We’re using them at Gong and we can see a marked improvement.

Customers 115

Customers Strategize Finance Presentation 115

Search Engine Land

APRIL 19, 2023

How much money should you spend on particular initiatives or segments of your funnel? For example, if you give a free webinar where you deliver some great content, and at the end of the webinar, you sell your product for $1,000. This will depend on how well you can track your results to ensure your campaign is profitable.

Campaign 101

Campaign Up-sell Start-ups Lead generation 101

Salesforce

APRIL 1, 2022

Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Amp up webinars with a B2B marketing campaign. Two ways you can improve your webinars.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

NOVEMBER 11, 2022

And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. This metadata can and should be used to build customer segments. If yes, how active have they been, and what metadata and activity can we add to our customer segmentation models? Third-party cookies are on their way out.

E-commerce 93

E-commerce CRM Retail User Experience 93

ClickFunnels

JANUARY 31, 2022

Segmentation. Segmentation helps you create email marketing campaigns that you only send to subscribers that meet specific criteria. Webinar integrations with GoToWebinar, Webinar Ninja, and EasyWebinar. Bogus email addresses associated with dodgy websites are the scourge of email marketing. Kyvio Pricing.

Price 219

Price Commission Referrals A/B testing 219

Sales Pop!

MAY 2, 2024

FitGearz Niche: Fitness Equipment and Apparel Strategy: FitGearz adopted a multi-platform strategy, focusing on TikTok and Facebook to reach different demographic segments. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 52

E-commerce Niche Launch Education 52

Salesforce

APRIL 24, 2024

Data Cloud performs its usual functions such as ID management, analysis, segmentation, etc. Be a zero copy hero In this free webinar, see how companies are using zero copy technology with Data Cloud and Snowflake to eliminate complexity and deliver a better customer experience. Watch & learn ( Back to top )

Customers 124

Customers Transportation Government UX 124

Salesforce

JUNE 2, 2022

When it came to prospects interacting with marketing assets, marketers previously needed to run multiple automations to segment effectively and at scale. Register for the webinar now. Watch the demo to learn more. Account Engagement: Conditional Completion Actions. Watch the demo to learn more. Intelligence: Database Exports.

Campaign 98

Campaign Prospecting Follow-up Contact 98

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Segmentation will help increase revenue from inflation-weary customers. Segmentation comes into play with the customer data platforms (CDPs) and advanced analytical tools.

Retail 108

Retail Campaign Clients Technology 108