Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Make sure you’re on great terms with the customer service lead. You can do that sort of thing with a customer data platform.)

Campaign 121

Campaign Cross-sell Contact Follow-up 121

Beeketing

MAY 19, 2021

Gone are the days when customers had the patience to wait on phone calls or emails for customer service requests. Social care” has replaced these outdated forms of customer support channels. Today, social media is the most prominent and powerful customer service tool.

Service 64

Service Customers Follow-up Conversion 64

Hubspot

MAY 26, 2020

While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. The growth in virtualized services makes a lot of sense.

Service 101

Service Clients Campaign Represent 101

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

B2B 114

B2B Customers Appointment Objectives and Key Results 114

Iannarino

JULY 21, 2021

His mistake was not recognizing that only by helping me improve my business could he hope to replace my current partner. It’s a mistake to believe that confessing your competitor’s sins (real or imagined) prevents your client from recognizing yours. There was no intention to help me improve my business. What Email Suggests.

Cold Call 290

Cold Call Cross-sell Gaming Clients 290

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Customers 106

Customers Referrals Trust Clients 106

Sales Pop!

NOVEMBER 4, 2023

How to avoid the three mistakes salespeople make in the early stages of the sales cycle The sales cycle is the process that salespeople follow to generate leads, qualify prospects, and close deals. It is also where you need to qualify the prospect and make sure that they are a good fit for your product or service.

Pitch 64

Pitch Sales Prospecting Service 64

Salesforce

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Contact 104

Contact Customers Appointment Service 104

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. While acknowledging that Google agency reps were once “very helpful,” he admitted there was a steep decline in customer service quality following the restructuring of agency teams by Google last April.

Engineering 137

Engineering Clients Networking Represent 137

ClickFunnels

AUGUST 16, 2021

They’re looking to see if your company is trustworthy… or if your products/services fit their needs. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. Understand Your Dream Customers. What objections do they have to your products/services?

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Goldshvartz spoke about how, in the hospitality industry, the tier of service affects the content needed to convert website visitors. For instance, most of us likely prematurely hit the send button on an email with a typo, mistake or incomplete thought.

UX 124

UX Hospitality User Experience Conversion 124

Martech

MAY 9, 2024

Most of them are cautious about exposing this technology to customers because of the cases that came into the press like the Air Canada case. Somebody thought we could translate our website using generative AI, but actually if it makes a mistake in one percent of cases, that mistake can be tragic.

Appointment 83

Appointment Technology Technology Follow-up 83

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. The boss told us to do it. But something’s askew here.

Profit margin 121

Profit margin Contact Campaign Service 121

Iannarino

JULY 3, 2021

You can make the same mistakes when making a cold call by using the same flawed techniques. To ensure your victim, er, I mean customer recognizes your message as spam, start the conversation with some sort of unprofessional nicety or attempt to build rapport. The Gist: No one likes getting a straight pitch on LinkedIn. Step Three.

Cold Call 327

Cold Call Pitch Retail Meeting 327

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

B2C 107

B2C Lead generation B2B Campaign 107

Search Engine Land

JANUARY 17, 2024

Why aligning PPC goals with the marketing funnel matters While paid search benefits bottom-of-funnel marketing, exclusively relying on it is a mistake. You want these campaigns to capture a broad audience of potential and future customers and (hopefully) generate some interest in your product or service. Increase engagement.

Objectives and Key Results 97

Objectives and Key Results CTR Campaign Click Through Rate 97

Salesforce

MAY 1, 2024

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. That could explain why, according to 69% of service decision makers, agent attrition is a major or moderate challenge. Find out how in the 6th edition of the State of Service report. Are you making more mistakes than usual?

Teamwork 59

Teamwork Technique Technology Technology 59

Search Engine Land

JULY 18, 2023

How you handle negative reviews affects how potential customers see your business. This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. There are many reasons why people may post a negative online review.

Construction 95

Construction Follow-up Service Contact 95

Salesforce

NOVEMBER 3, 2023

Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We Because they believe the psychological phenomenon of accidentally replacing a gap in your memory with a false story is a more accurate metaphor for generative AI’s habit of making mistakes. They might be information about customers or products.

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. Why customer service matters.

Service 59

Service Customers Clients Contract 59

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. Being open about mistakes helps others see that you can win at business while still being human-first. Self-service makes it so the people you hire will be much more of a value add.

X-functional 94

X-functional Contract Growth Quota 94

SaaStr

NOVEMBER 18, 2023

Dear SaaStr: What are some best practices for selling a new product/service to your existing SaaS clients? Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers love you. If your NPS is say > 60 or so, a ton of your customers love you. Have customer success do a soft sell.

Product 98

Product Sell Customers CRM 98

Adaptive Business Services

JANUARY 31, 2024

This gave the customer an extra layer of confidence. The customer was ecstatic. If you quickly own up to your mistakes and if you quickly correct them, you will have created a stronger customer relationship than you would have had if the error had never occurred in the first place. Management agreed. To err is human.

Transportation 71

Transportation Commission Territory CRM 71

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. What are some common email list mistakes? It sure can.

CTR 124

CTR CRM Promote Campaign 124

Sales Pop!

OCTOBER 14, 2023

If you’re tired of repeating the same mistakes and seeking to enhance your sales prowess while fostering robust customer relationships, then this episode of the Expert Inside Interview is a must-listen. Greg delves into the misconception that it’s merely about pushing products onto customers.

B2B 64

B2B Sell Management Consulting Pipeline 64

Sales Hacker

MARCH 12, 2024

It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. billion mistake that Bob made and lessons learned from it. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 98

GTM Growth Strategic partnership Pipeline 98

Predictable Revenue

JUNE 7, 2021

Email marketing has enormous potential when it comes to promoting your products and services and increasing sales. When done properly, email marketing can turn leads into customers and boost your sales rates significantly. The post Common Email Writing Mistakes that Kill Your Sales appeared first on Predictable Revenue.

Promote 116

Promote Sales Service Product 116

Partners in Excellence

MARCH 4, 2024

At that time the banking industry was very heavily regulated, so we didn’t have to compete too hard for customers. I’m sure I made every mistake in the book but gradually I got better at it, although with no method or systematic approach. I had to figure out how to sell, and quickly. One day this all changed.

Sell 73

Sell Appointment Finance Pitch 73

Hubspot

MAY 2, 2024

Most popular B2B payment methods How to choose a payment processor (3 considerations, what to avoid) Common mistakes to avoid when selecting a payment processor Choose a payment processor with your future needs in mind What is payment processing? Ease of Integration: Just like your customers, you also want a seamless experience.

B2B 63

B2B Networking Technology Technology 63

Sell Or Die

JANUARY 25, 2018

Everyone has a bad customer service story, including Jen, who is dumbfounded by the simple mistakes that people make when interacting with customers, ya know, the people that can spend money. Jen gets you prepped for your next customer interaction in this week's Sell or Die Extra.

Service 40

Service Customers Sell Sales 40

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Customers 58

Customers Referrals Trust Clients 58

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. These can be critical for incremental revenue because customers are already in the mood to buy. They can be financial or contractual.

Cross-sell 131

Cross-sell Retail B2C Strategize 131

Sales Pop!

FEBRUARY 27, 2024

Reduced Errors: Humans often make mistakes, especially during repetitive tasks. By minimizing errors, businesses can maintain high-quality standards, avoid costly mistakes, and foster trust with customers and partners. Take manually. This efficiency translates into cost savings and improved productivity.

Non-Profits 52

Non-Profits Legal Repeat business Growth 52

Sales Hacker

OCTOBER 16, 2019

Want happy employees, happier customers, and more revenue? The secret may surprise you… It’s as simple as a solid sales-to-service handoff. When we succeeded, it was because of the process and close communication we built between sales and customer service. Blueprint for a good sales-to-service handoff process.

Service 50

Service Process Contract Sales 50

Sales Pop!

DECEMBER 7, 2023

Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. A bartender greets each customer with a warm smile and a genuine interest in their drink preferences. Salespeople, too, may encounter rejection and setbacks.

Repeat business 64

Repeat business Promote Sales Price 64

Hubspot

JANUARY 25, 2019

When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. Unfortunately, if your website experiences a 503 Service Unavailable Error, there’s no silver bullet solution. Fortunately, there are five common solutions for troubleshooting most 503 Service Unavailable Errors.

Service 71

Service Networking Trust Process 71

Hubspot

NOVEMBER 28, 2023

Some people won’t easily part with their hard-earned cash for your product or service. This tactic, compounded with showing product or service value, helps close deals. What makes things tricky for sales is if the customer journey preceding sales isn’t what it should be. Know your customer. Be prepared. Know your company.

Real Estate 73

Real Estate Negotiate Price Territory 73