Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 102

Legal Contract Gambling Lead generation 102

Salesforce

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. But how do you get started?

Service 59

Service Customers Contact Promote 59

Search Engine Land

JULY 19, 2023

So if you’re an agency owner and you don’t track churn rate, this article is for you. What is churn rate? A simple definition Churn rate refers to the rate at which customers or subscribers discontinue or cancel their subscription or service within a specific period. Would you trust your churn rate?

Clients 94

Clients Contract Service Growth 94

Gong.io

FEBRUARY 22, 2022

Driving more sales from customers. Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Now you can pretend you were there too… Read on to learn why Gainsight took a ‘current-customer approach’ during the pandemic, and get the scoop on five key strategies to reduce churn that worked.

Customers 115

Customers Strategize Finance Presentation 115

Salesforce

OCTOBER 20, 2022

With all the wireless and telecom options out there, communications service providers know that staying competitive means giving customers a reason to stay loyal. Throw inflationary price hikes into the mix, and that makes customer retention even more critical. And now customers are looking at their options.

Customers 98

Customers Price Growth Networking 98

Smarter With Gartner

JUNE 25, 2021

“How likely are you to recommend [the company, brand or product] to a friend or colleague?” The answer — your Net Promoter Score — is a simple but proven measure of customer loyalty. But capturing this during a post-transaction survey doesn’t provide the whole picture for customer service and support leaders.

Service 58

Service Customers Promote Price 58

SalesLoft

OCTOBER 13, 2023

Do this one thing right now to reduce churn Churn is the bane of every SaaS business, and it’s becoming more of a challenge than ever. Increased rates of churn can lead to panic, blame, and bad decisions. And the risks of a high churn rate are very real. Churn rate is bad. But is it solvable?

Education 52

Education Strategize Consult Service 52

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. Namely that keeping your customers sweet is, above all else, the name of the game.

Service 59

Service Customers Clients Contract 59

Search Engine Land

JANUARY 26, 2024

You also lose and churn the base as well. The churn rate for professional services is 27%, per a Customer Gauge report. While professional services is a larger category than search agency work, turnover is likewise inevitable. The metrics : How do they make money? New business is hard.

Clients 95

Clients Referrals Trust Pitch 95

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue.

Cross-sell 85

Cross-sell Customers Relationship Management Up-sell 85

Hubspot

SEPTEMBER 27, 2023

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. The initial response is promising, with customers signing up left and right. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes.

E-commerce 59

E-commerce Price Cross-sell Finance 59

Beeketing

MAY 19, 2021

Gone are the days when customers had the patience to wait on phone calls or emails for customer service requests. Social care” has replaced these outdated forms of customer support channels. Today, social media is the most prominent and powerful customer service tool.

Service 64

Service Customers Follow-up Conversion 64

SaaStr

NOVEMBER 17, 2022

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. Join these incredible companies to experience all the value of SaaStr!

Real Estate 93

Real Estate Pipeline Service Contact 93

Sales Hacker

AUGUST 18, 2021

If you’re lucky, customers tell you when they’re unhappy. Instead, they hold onto problems until they’re ready to churn. At Outreach, we’re using activity-based customer health warnings to catch and solve problems early. Want to know how it works? The 2×2 driving our customer success.

Education 110

Education Contract Pipeline Gaming 110

Salesforce

JULY 27, 2022

What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? To see how businesses are navigating new challenges and finding success, we surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers. Get insights from 4,000 commerce leaders and 1 billion customers.

Retail 98

Retail B2C Territory Technology 98

Heinz Marketing

JULY 13, 2023

As marketers, we have the unique responsibility of connecting with customers and potential buyers on a personal level. In this blog post, we will explore the significance of being a human-first business and how emphasizing trust can drive business growth and foster long-term success.

Trust 98

Trust Teamwork Construction Growth 98

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Growth 94

Growth Cross-sell Promote Price 94

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. Why did we choose these KPIs?

Product 126

Product Contract Drivers/motivators SQL 126

Gong.io

JUNE 29, 2022

Beating customer churn is how the best-of-the-best Customer Success orgs shine. No matter how intuitive and well-designed your product is, you can’t expect your buyers to know how to use it. So how can you help your customers achieve value faster? Reduces churn rates. Here’s why.

Process 62

Process Follow-up Start-ups Customers 62

Gong.io

AUGUST 15, 2022

New customers are wonderful, but recurring customers are what keep a business afloat, especially for SaaS and other service companies. That’s why it’s important to analyze customer churn. But what exactly is customer churn? How does one calculate customer churn?

Non-Profits 62

Non-Profits Clients Education Start-ups 62

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Understand your customers’ needs and expectations 2.

Trust 111

Trust Price Service UX 111

SaaStr

JANUARY 12, 2021

Churn is when your customers drop out on you, and when it comes to your customer base, it’s inevitable. There are a number of factors to churn, including your business model, the maturity of your company, as well as your business type. Here, Carl dives into how his method applies in a business context.

Service 77

Service Customers Product Conversion 77

Martech

AUGUST 12, 2022

Five years ago, it seemed like customer journey orchestration technology was having a moment. . JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Read next: What is customer journey orchestration and how does it work?

Customers 130

Customers E-commerce Government Technology 130

Salesforce

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Referrals 136

Referrals Strategic partnership CRM Launch 136

ConversionXL

SEPTEMBER 13, 2017

You’ve been acquiring a ton of customers lately for your SaaS company. More customers, more money. So you throw your energy into your customer funnel. Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer churn. What is customer churn?

Customers 110

Customers X-functional Price UX 110

Heinz Marketing

SEPTEMBER 29, 2022

As these prospects move further down the funnel, the number of leads gradually reduces. As marketers, we put in a lot of effort to understand how a buyer is interacting and engaging at each level of the funnel. As marketers, we put in a lot of effort to understand how a buyer is interacting and engaging at each level of the funnel.

Profit margin 122

Profit margin Cross-sell Drivers/motivators Referrals 122

Heinz Marketing

SEPTEMBER 27, 2021

By Maria Geokezas , VP of Client Services at Heinz Marketing. It happens without taking a look at the buyer personas and the entire buying cycle to help identify qualities and quantifiers of a great customer. What specifically is an Ideal Customer Profile? These companies are the ones that could use your product or service best.

Campaign 108

Campaign Launch Pitch Lead generation 108

Hubspot

JANUARY 5, 2024

It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. I’ve been in contact with sales experts about how AI has helped them.

Inside sales 63

Inside sales Price Non-Profits Sales 63

SaaStr

JULY 25, 2023

It brings together industry leaders, innovators, and customers to showcase the latest products and technologies. AWS re:Invent : AWS re:Invent is Amazon Web Services’ (AWS) annual conference, focused on cloud computing and SaaS-related services. It explores strategies for retaining and expanding customer relationships.

Legal 90

Legal Networking User Experience Technique 90

Lead Fuze

JULY 7, 2023

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. It not only drives revenue growth but also helps in managing customer churn and acquisition costs effectively. How do you set a realistic sales target? What are good goals for a sales person?

Drivers/motivators 52

Drivers/motivators Lead generation Sales Technology 52

Highspot

OCTOBER 30, 2023

In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. Sales performance measures how effectively a sales team converts leads into customers and generates revenue. By doing so, you foster more robust connections with customers.

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

Sales Hacker

MAY 10, 2021

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. Insights gained from your customer support agents can improve the process of pitching, converting, and retaining leads.

Cross-sell 62

Cross-sell Customers Referrals Pitch 62

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

E-commerce 131

E-commerce Cross-sell Drivers/motivators Prospecting 131

SalesPop

MARCH 19, 2021

I recently discovered through research just how much of an impact real account planning can have on company success. Interestingly, with the advent of SaaS businesses, the focus has turned almost exclusively to methods for reducing churn rates (the rate at which customers drop off), instead of real account planning.

Cross-sell 98

Cross-sell Objectives and Key Results Account management CRM 98

Highspot

JULY 2, 2021

Over the last year, many companies pivoted to focus on nurturing existing customers, making it more important than ever to enable your post-sales teams, from customer success to services. An organization’s products and services are constantly evolving. And this should be transparent to the customer.”

Customers 98

Customers Cross-sell Up-sell Service 98

SaaStr

FEBRUARY 9, 2024

It is often the first point of interaction between potential customers and your company. Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service. Some say sales if you don’t have a product that lends itself to being self-service.

Go To Market 106

Go To Market Growth GTM Product 106

The 5% Institute

JULY 20, 2023

This article will delve into the world of sales metrics, exploring their significance, essential metrics to track, how to set goals, and the impact they have on sales performance. Metrics help in identifying successful strategies, understanding customer behaviour, and optimizing sales processes.

Growth 52

Growth Customer Relationship Management Sales Drivers/motivators 52