PandaDoc

JUNE 23, 2021

B2B companies, which offer services to other corporations, and their salespeople tend to use ICPs as a business-partner scouting method. These profiles are based on cold hard facts: general information, statistical data, and firmographic intel. ETL software can analyze, organize, and filter data extremely quickly.

Customers 94

Customers Teamwork B2C Technique 94

Gong.io

AUGUST 15, 2022

New customers are wonderful, but recurring customers are what keep a business afloat, especially for SaaS and other service companies. And how can the results of your churn analysis help you improve your business? What is customer churn and why is its analysis so important? . That’s why it’s important to analyze customer churn.

Non-Profits 62

Non-Profits Clients Education Start-ups 62

Martech

JUNE 1, 2022

By keeping a close watch over your competitors’ audience development strategies, you can identify which segments are the most reactive and use that data to inform your strategy. This data will help you fine-tune your future content and improve with each iteration. Topic analysis tools show you how your target audience behaves online.

High impact 114

High impact Campaign Niche Repeat business 114

Lead Fuze

SEPTEMBER 2, 2023

The challenge lies in distinguishing between high-quality leads who have genuine interest and potential in your product or service, and those that may not be worth pursuing. Given the sheer amount of data available, discerning high-quality leads from those that may not be worth pursuing can seem overwhelming. among others.

Objectives and Key Results 52

Objectives and Key Results Lead generation Prospecting Drivers/motivators 52

ConversionXL

FEBRUARY 18, 2019

The data improved content creation, tailored website vocabulary to the voice of the customer , and honed their search strategy. A few benefits—and pitfalls—stand out: You can gather data faster. You’re better off focusing on qualitative methods that will help you develop rich customer personas with a small number of responses.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

ConversionXL

OCTOBER 23, 2015

You’re constantly sifting through Google Analytics dashboards, Formisimo reports, Mixpanel data – the list is endless. That’s where qualitative conversion research comes into play. Qualitative vs. Quantitative: What’s the Difference? Conversion research, qualitative or quantitative, is vital.

UX 122

UX Objectives and Key Results Conversion High impact 122

SalesHandy

JULY 12, 2022

Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers. For a product or service to be successful it needs to solve a problem customers are facing.

Customers 59

Customers Cross-sell Represent Contract 59

PandaDoc

OCTOBER 3, 2023

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. Sales enablement software remains vital for managing sales activities efficiently.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MARCH 31, 2021

At Grizzle, we couple these qualitative insights with data-driven research—here’s our 3 step process. Collect data sources for quantitative insights. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Well-defined goals and objectives.

Appointment 127

Appointment Clients Launch Follow-up 127

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. With this method, you’ll use past data as a predictor of future sales performance and growth.

Sales 52

Sales Technique Clients Growth 52

ConversionXL

JULY 21, 2022

Omnichannel aligns branding, messaging , and customer service across every channel. It uses data to understand customer behavior and preferred channels, ensuring personalized messaging that fits each journey stage. Omnichannel marketing approaches marketing through the lens of the customer. Each channel is a piece of the same puzzle.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. The Devil Is In The Data. Mapping out their paths from first interaction to the last will show if they are achieving their goals.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

JANUARY 14, 2020

Let’s look at a few examples of SEO-focused product features: Quora spaces; Youtube hashtags; Twitter moments; Pinterest topics; Owler’s competitive analysis of Twitter followers; Crunchbase showing SimilarWeb data; Amazon Q&A; Trello templates; Databox templates. what customers are doing); Qualitative research (i.e.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Hubspot

MARCH 31, 2015

It''s not often that you get a deep, thoughtful analysis of your website -- so we jumped at the opportunity to see what Dan thought. His analysis uncovered the following three issues with our homepage and overall site: 1) It''s not clear what HubSpot is and what we sell. You could use a simple and free service like Peek.

A/B testing 77

A/B testing Entertainment User Experience High impact 77

Highspot

JANUARY 2, 2023

Measurement = Sales enablement is data-driven and includes boosting efficiency through constant analysis across buyer engagement, content performance, and more. Once you have this qualitative info in hand, you’ll want to break them out into the following categories: Who is this prospect? background, demographics, preferences).

Sales 75

Sales Quota Cross-sell Pitch 75

ConversionXL

JANUARY 10, 2017

I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your qualitative findings, somehow lopping them into the rest of your research stack. Session replay videos fit squarely into the mouse tracking analysis prong of the ResearchXL model. …you get it.

Objectives and Key Results 69

Objectives and Key Results Teamwork Conversion Follow-up 69

ConversionXL

JULY 1, 2014

This is where qualitative research comes into play – it enables you to learn who your customers are, what they want, what language they use and more. So it’s safe to say that all this qualitative stuff is important. Qualitative, Quantitative, Whatever -tative… What’s The Difference?

Customers 76

Customers Lead generation A/B testing Start-ups 76

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. The use of qualitative research and quantitative data analysis to gain deep insights into user behavior. Software Engineer. Data Analyst.

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. User testing (or usability testing) is one of the most commonly used qualitative research methods. More users = more data points.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Highspot

JANUARY 2, 2023

Measurement = Sales enablement is data-driven and includes boosting efficiency through constant analysis across buyer engagement, content performance, and more. Once you have this qualitative info in hand, you’ll want to break them out into the following categories: Who is this prospect? background, demographics, preferences).

Sales 52

Sales Quota Cross-sell Pitch 52

ConversionXL

AUGUST 31, 2017

You are also able to enrich the platform’s data by integrating existing data from CRMs and DMPs. Customer service team are very responsive and quick to tackle problems if any arise. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Hubspot

OCTOBER 13, 2019

For example, if someone aspires to be a singer they're likely to purchase voice lessons or music recording software. He says, "The insights gained by knowing what a customer is going to do with accuracy is exponentially more valuable than knowing what they previously did (transactional data) or their demographic profiles.".

Retail 78

Retail UX Campaign Drivers/motivators 78

Hubspot

APRIL 13, 2012

This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. Depending on what type of data you're pulling in -- quantitative or qualitative -- you may need to set a threshold that helps you determine your next steps. per response.).

X-functional 69

X-functional Objectives and Key Results Government A/B testing 69

ConversionXL

OCTOBER 30, 2014

That’s was what Advisor Impact found in 2010 when they surveyed more than 1,000 financial service clients to understand how customer satisfaction & loyalty was translating into new client referrals. Without pre-existing data, you’ll have no baseline as to how your new “refer-a-friend” program is performing.

Referrals 107

Referrals Clients Finance Drivers/motivators 107

ConversionXL

FEBRUARY 25, 2016

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Good(ish) Example: Netflix. Marketizator.

UX 90

UX User Experience A/B testing Retail 90

ConversionXL

OCTOBER 14, 2021

Brand tracking provides both qualitative and quantitative answers to crucial questions: How do your customers perceive your brand? Qualitative data is a powerful indicator of positive changes in your brand awareness and customer sentiment. Brand tracking is how you measure if those efforts are paying off. NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Lead Fuze

SEPTEMBER 30, 2021

Today, more data on prospects is accessible than at any point in the history of marketing. I’ve sent it to other people who I believe might benefit from your services. Keeping this in mind, the prospect’s urgent fix may not be connected to the items or services your firm offers. Take Full advantage of New Technology.

Campaign 52

Campaign Sales Prospecting Finance 52

Spiro Technologies

JANUARY 3, 2024

We make amazing AI software for companies in the supply chain, but we’re not talking about that today. From our standpoint, we’ll run a project through what we call a white space analysis, find areas that are a bit underserved. What was the qualitative process there? There’s also data. Keith Smith: Certainly.

Process 59

Process Hospitality Manufacturing Sales 59

SaaStr

JUNE 4, 2019

From there I spent two and a half years at Lever, the recruiting software company. Definitely recommends their software if you’re in the market for hiring in a better way and helped them from series A through C. Secondly, think of your customer feedback as the ultimate form of data enrichment. We cut the jargon.

Customers 73

Customers Price Launch Growth 73

Hubspot

JANUARY 21, 2014

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. What data should inform a demand generation strategy? As you can see, demand generation is definitely a data-driven strategy. Read on to find out. What is demand generation?

A/B testing 76

A/B testing Lead generation Promote Campaign 76

Lead Fuze

JULY 6, 2023

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. Conclusion Understanding Customer Pain Points through Qualitative Research Identifying customer pain points is crucial for building lasting relationships.

Customers 52

Customers Clients Lead generation X-functional 52

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. However, once you have historical data to work with, don’t get hung up on what others are doing.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

APRIL 4, 2017

Content won’t work for every business, and don’t let those selling content marketing services and software try to convince you it will, but it does work more often than not for companies that do it right. You can do a lot of qualitative competitive analysis, too. So is this content marketing? Image Source.

Growth 118

Growth Referrals Niche Strategic partnership 118

Salesforce

OCTOBER 12, 2023

Every quarter, my clients’ data footprint continues to expand. AI tools and capabilities are expanding at a rapid clip , but they only make sales more efficient if they’re powered by data. The problem is, many clients don’t know what data to pull or how to organize it. What you’ll learn: What is sales data?

Sell 105

Sell CRM Sales Up-sell 105

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Qualitative research gives you the why behind the what.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JUNE 25, 2021

Many founders assume if they build a great product or service, people will flock to it. Digging deep into user research and competitor analysis allows you to tell compelling product stories , build intrigue, and move the target audience from awareness to consideration. . Do a competitor analysis. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

NOVEMBER 17, 2022

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. For content analysis: Parse.ly For customer analysis: Woopra 4. For UX analysis: Hotjar 5.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106