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Simplifying Value Creation

Partners in Excellence

As sellers and leaders, we know we are supposed to create value–for our customers, our people, and each other. Too many of us, me included, tend to be very glib about the term, assuming everyone automatically understands what is meant by value creation. Let me try to, briefly, recast value creation.

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Microsoft Ads expands Copilot to more advertisers

Search Engine Land

Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. It creates new value with real purpose. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions.

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This week’s roundup of AI-powered martech releases

Martech

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand.

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AI-powered martech releases and news: May 2

Martech

Smart Segmentation simplifies building instant customer segments by unifying and activating data. AdGPT can automate digital ad creation for SMBs. Iterable added two functions to its customer engagement platform. Journey Assist uses prompt-based AI to create custom-designed journeys or efficiently enhance existing ones.

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LinkedIn unveils AI-powered tool that can create optimized ads in minutes

Search Engine Land

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. Why we care. Additional help.

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Discounting And Defending Value

Partners in Excellence

We try to create value with our customers. Our value has various elements. The value we bring to our customers in helping them navigate their buying journey. The value our solutions create in solving the customer problem, or enabling them to address new opportunities. Or maybe they thing, “Was all that value real?

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. The key themes to success were better training, simplified CX, and more hybrid centralized/decentralized decision intelligence.

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