Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. Desktop and laptop search ads: Spend was up 15% year-on-year, clicks were up 2%, and CPC was up 13%. This level matches Amazon’s consistent presence over the last two years.

Retail 140

Retail Campaign Represent Growth 140

SaaStr

MARCH 18, 2024

Because reps with a lot of industry experience in bigger deals don’t always quite have the rolodex they claim — but they often can bring you at least 1 or 2 strong leads. Hire the best AE you can find with deep industry experience and see if she can quickly bring in 1–2 strong, qualified opportunities from her network.

Niche 108

Niche B2B Price Up-sell 108

Search Engine Land

JANUARY 18, 2024

While we know these numbers will change over time as Google continues to experiment and analyze user interactions, it’s helpful to understand which industries are more likely to be impacted now so brands can start thinking about new and more complex ways to target, influence and win with searchers in AI-driven experiences.

Healthcare 143

Healthcare Finance Entertainment Education 143

SaaStr

APRIL 13, 2024

But in SaaS, as you cross $10m, $15m, $20m ARR … Private Equity firms will start to reach out. I’ve been through 2 acquisitions as a founder, 2 as an executive, 10 or so as an investor or so, and this is “all” it took. So you don’t have to over-engineer it. Just take the call. It really is that simple.

Cross-sell 106

Cross-sell Engineering Conversion Product 106

Search Engine Land

MAY 7, 2024

Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. selling over 400,000 eBikes in the last four years. Ranks in position one for “eBike” with 90,500 average monthly searches, with an estimated 3,200 clicks (Figure 2). Why does Lectric rank in the top 3?

CTR 114

CTR Electricity Real Estate X-functional 114

SaaStr

JANUARY 7, 2024

I believe the stress of owning all the issues, all the challenges, of almost failing a dozen times over a dozen years, does change you. However, when I joined a venture-backed start-up that had raised $50m+ but had $0 in revenue and was close to going under … I felt I had no choice. I was a pretty good #2. We couldn’t fail.

Start-ups 94

Start-ups Technology Technology Closing 94

Search Engine Land

OCTOBER 5, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. The rollout may take up to 2 weeks to complete.”

Start-ups 144

Start-ups Engineering 144

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Always aim for quality over quantity and resist Google’s pressure to add more.

CTR 128

CTR A/B testing Objectives and Key Results Campaign 128

Search Engine Land

JANUARY 31, 2024

Many people have been having a semantic debate over whether TikTok technically is a “search engine.” In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Why we care. ” What actually matters is that people use TikTok to search. Gen Z uses TikTok to Search.

Real Estate 134

Real Estate Engineering Promote 134

SaaStr

MAY 21, 2024

Guru started doing town halls when they were around 14 or 15 employees. Generally, town halls run under 45 minutes–quality over quantity. For the process, the VP of People Ops starts 1-2 weeks in advance and lays out a skeleton agenda in a private Slack channel, pulling in speakers and a mix of recurring and one-time segments.

Meeting 64

Meeting Technique Growth Conversion 64

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 127

Manufacturing Promote Pipeline Technique 127

Search Engine Land

NOVEMBER 10, 2023

Your website gets: One impression from keyword X ranking 2 One impression from keyword Y ranking 1 One impression from keyword Z ranking 3 In this case, the average ranking is (6/3 = 2). Over time, the rankings for those keywords can further improve. Dig deeper: How to make better SEO reports for the C-suite 2.

CTR 135

CTR Conversion Clients B2B 135

Search Engine Land

NOVEMBER 28, 2023

This short, simple article will help get you back to basics right in time to kick-start growth for next year. With SEO, you front-load an investment over the first few years to create an asset with a defensible moat that appreciates in value over time. You very quickly will start to slide backward into SERP obscurity.

Growth 126

Growth CTR Gaming Start-ups 126

Search Engine Land

APRIL 18, 2024

And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications. 4 real steps you need to take ASAP to start planning. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned.

GTM 121

GTM CRM Campaign Conversion 121

Search Engine Land

DECEMBER 26, 2023

Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28. March 2023 core update.

Niche 142

Niche Launch Engineering Start-ups 142

Search Engine Land

MAY 13, 2024

They start off saying, “I have this thing. A better approach is to start with the keyword, understand the user intent and what they would find useful – and then go build that. Since that day, I’ve been trying to pivot SEO back to “real marketing” – which always starts with user intent. Make it rank for this keyword.”

Engineering 144

Engineering Legal Start-ups Trust 144

Martech

MAY 20, 2024

Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. The above puts marketers in a position with little control over the outcome, resulting in rampant fraud that can spread through every engagement and interaction.

Drivers/motivators 104

Drivers/motivators Pitch Trust Manufacturing 104

SaaStr

MAY 3, 2024

We’re fortunate that over the years so many of their founders and CEOs have spoken at SaaStr Annual and Europa ! Zapier’s CEO Wade Foster: “The Secrets to Scaling to 500 Employees” We’ve done so many great deep dives and collaborations with Wade over the years, this one is just one of several great ones.

Growth 78

Growth Start-ups Customers Sales 78

SaaStr

APRIL 1, 2024

But over time. My #2 suggestion is Commit to Doing the Time. But at this stage, if you are growing 10% or more Month-over-Month … don’t start building new types of products, chasing new product segments you don’t have traction in, spending money on random initiatives. Happy customers will beget more happy customers.

Promote 98

Promote Meeting Customers Product 98

Search Engine Land

JUNE 14, 2023

Google Ads started rolling out its new look after months of trialing two different designs. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it. Admin : Marketers can manage their team, security, and account settings here.

Campaign 109

Campaign Engineering Conversion 109

SaaStr

NOVEMBER 29, 2023

It started off with a ton of PR and attention as a next-generation, super fast CDN, and had an early IPO, but for the most part, has quietly been heads down since then. Revenues have now crossed $500m in ARR, but growth is modest at 18% year-over-year and gross margins are inherently lower in the category at only 52%.

Non-Profits 93

Non-Profits Growth Start-ups Engineering 93

SaaStr

JANUARY 22, 2024

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

Conversion 100

Conversion Cross-sell Up-sell Start-ups 100

SaaStr

MAY 12, 2023

So SaaS Capital put out its latest report on SaaS retention and NRR after having surveyed over 1,500 SaaS companies and professionals. You start to go upmarket, you get better at sales and upsell, and you start to add more value, and learn to close bigger customers and make them happier. You can download it here.

Contract 127

Contract Closing Customers Sales 127

Search Engine Land

APRIL 15, 2024

Step 2: Reframing for your audience You know what you want, but Google does not care about your goals, only the satisfaction of its users. Experience, expertise and credibility are good starting points. Always prioritize people over SEO. This will help us drive organic traffic to the site, increasing engagement and leads.

Process 134

Process Objectives and Key Results Angle Follow-up 134

Search Engine Land

APRIL 17, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. And is there anything I need to be doing?” Many SEOs use Search Console to measure organic search traffic.

Conversion 135

Conversion Gaming Objectives and Key Results Referrals 135

SaaStr

MARCH 6, 2024

Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. But that’s way down from 37% at just $2 Billion in ARR. Customer Count Up 8% Year-over-Year to 18,950 It’s hard to find net net customers after $1B ARR. The story is super inspiring.

Contract 86

Contract Engineering B2B Growth 86

SaaStr

OCTOBER 17, 2023

It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. Go to 2 local evening events a month if you are in a top tech center, e.g. SF, NYC, London, Paris, even Atlanta, Austin, Miami, etc. You can start small, even with just a dinner or an afternoon.

Niche 97

Niche Meeting Contact Prospecting 97

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

GTM 105

GTM B2B CRM Launch 105

SaaStr

MAY 1, 2024

And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown. It went more enterprise over time. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom.

Growth 92

Growth Contact Start-ups Customers 92

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. However, starting in September, after reaching a peak of 2.7

A/B testing 136

A/B testing Click Through Rate Real Estate Niche 136

Martech

MAY 16, 2024

As a result, different prospective customers entering the same automation might start with the same e-mail, but end up with different content. A cornucopia of leads is right over the horizon. As such you’re looking to create segments based on various shared demographic, psychographic, and behavioral characteristics.

A/B testing 126

A/B testing Campaign Lead generation Technology 126

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The drought is largely over. in Q1 2024 over Q1 2023. The podcast will start next month and is part of Paramount Audio’s roster, which has a strong sports lineup thanks to its association with CBS Sports.

Sports 105

Sports Strategic partnership Networking Entertainment 105

Search Engine Land

AUGUST 30, 2023

To get started with it, here are the steps to access the Advanced Data Analysis plug-in: Step 1 : Log in to ChatGPT and select Settings & Beta. Step 2 : Select Beta features in the submenu and activate Advanced Data Analysis. From here, you’re all set to get started. Below is my recommended starting prompt.

Represent 98

Represent Follow-up Start-ups Technique 98

SaaStr

APRIL 24, 2024

A core CRM, data and Cloud platform for the life sciences industry, it started off as a “Salesforce for Pharma” and expanded from there. Two Core Products, Each Doing Just Over $1B in ARR Veeva has two core products today, each doing just over $1B in ARR (along with a lot of smaller sub-products).

Non-Profits 66

Non-Profits CRM Growth Start-ups 66

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. Leaving such inbound data pipes intact will invariably lead to abuse over time, so the search engine must learn to survive without them. As Google improved, it started ignoring meta descriptions in certain situations.

Engineering 130

Engineering Start-ups Follow-up Up-sell 130

SaaStr

DECEMBER 28, 2023

Class Companion is free for teachers to use and has grown from a handful of teachers when it first became available six months ago, to now being used by teachers at over 5,000 schools. #2. Be careful not to over-rotate based on short-term market dynamics. What’s your sweet spot for investing — check size, stage, type of deal?

Non-Profits 82

Non-Profits Intrinsic Healthcare Education 82

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. In that case, it won’t be very helpful to send over a report covering how much your landing page traffic has increased year-to-date. or omnichannel platform (SA 360, Skai, etc.)

Objectives and Key Results 127

Objectives and Key Results CTR Campaign Territory 127