Martech

NOVEMBER 9, 2023

For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1). You can often find solid regional vendors and functionally specialized vendors. Let’s explore an alternative approach where your specific requirements and sense for strategic trade-offs really matter. Community strength.

X-functional 114

X-functional Strategize B2B Manufacturing 114

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Twitter (now X) has lost much of its business audience and interest from B2B companies. This means they can create the content in a large batch and strategically schedule it out.

B2B 135

B2B X-functional Pharmaceutical B2C 135

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. You need a VP of Demand Gen!

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

MAY 7, 2024

We’ve tried to transition our language to each other from “Maybe we should do X” and “I think you should do X” to “Can you do X by Thursday?” and “I want you to do X.” We follow up after a meeting with an email or a Slack to ask, “Would you like us to do X?” Who is working on them. Who the other stakeholders are.

X-functional 117

X-functional Follow-up Meeting Strategize 117

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” I’ve expressed in the following: (SV)2 x (SR)3. ” and so forth.

X-functional 122

X-functional Strategize Customers Consult 122

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I had to take a nap if I wanted to get back to work with some brain function still intact! The Light at the End of the Tunnel. A Tried-and-True Trick.

Government 127

Government X-functional Angle B2B 127

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

X-functional 132

X-functional Sales Strategize Cold Call 132

Martech

MAY 10, 2023

The “people” roles, responsibilities, technical know-how, strategic alignment and talent in an organization’s use and management of DAM Information. Each of these dimensions describes different functions in them that are needed for a fully functioning and progressive DAM.” On the top row along the X axis are the measures.

X-functional 102

X-functional Strategize Process Presentation 102

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 77

GTM Customers Construction X-functional 77

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them. So, when looking for strategic complexity, the best way to go is to look at how decisions get made. Sound familiar?

X-functional 111

X-functional Strategize Growth Clients 111

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? Implication.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.

X-functional 107

X-functional Negotiate Contract Technology 107

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 115

B2B GTM Objectives and Key Results Sell 115

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 98

B2B X-functional Cold Call SQL 98

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

X-functional 124

X-functional Technology Technology Strategize 124

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 126

X-functional Cross-sell Territory Retail 126

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. If you hire well, you should be able to see the strategic value of your CFO within a matter of months.

Finance 132

Finance Contract X-functional Start-ups 132

Martech

DECEMBER 12, 2022

Dig deeper: Study: Marketing automation teams mired in execution, neglecting strategic priorities. Another thing you can take advantage of is using X lookups or V lookups to turn things like country names into country codes if that’s what works with your system. “So Instead you get, “I am a director and my role is in marketing.”.

X-functional 117

X-functional Strategize Contact Process 117

Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 80

GTM Engineering Customers Cross-sell 80

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 103

A/B testing X-functional Campaign Contact 103

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

X-functional 81

X-functional Non-Profits Objectives and Key Results Profit margin 81

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 114

X-functional Cross-sell Contract Up-sell 114

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. What will I do today to move forward on strategic projects (not BAU)? Strategic-level user stories guide marketers in their tactical decision-making. Image source ).

X-functional 87

X-functional Technique Strategize Campaign 87

Martech

JUNE 21, 2023

A: Not very strategically. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] But for other products, leveraging AI just for the sheer scale of crunching data, then you’re not leading with, I need an AI-driven x — an AI-driven data warehouse, for example.

X-functional 103

X-functional Technology Technology Construction 103

Salesforce

JANUARY 22, 2024

You can spend more focused time on strategic thinking or creative projects. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively. People will now have time to, well, be people. In marketing?

Healthcare 122

Healthcare X-functional Engineering Technology 122

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. What exactly the change is will depend largely on your scale, strategic needs, and team culture. Why are things taking so long?

X-functional 97

X-functional Government Start-ups Strategize 97

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Does it mean bringing in X% of new business to hit that number? Bludgeoning is an abuse of metrics used as a tool of oppression, not understanding or enlightenment. #2:

X-functional 135

X-functional Trust Presentation Drivers/motivators 135

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM 66

GTM X-functional Start-ups Relationship building 66

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Here, we aim to streamline potential strategic options and select the implementation strategy. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Hubspot

OCTOBER 2, 2017

Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. What is it like to work in X industry? ". " A 50-year-old man in a tie will behave differently than a millennial in a T-shirt and will quite naturally respond differently to the questions you ask.

X-functional 101

X-functional Sports Prospecting Follow-up 101

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing.

X-functional 59

X-functional Finance Growth Price 59