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Success Does Not Use a Timeline

The Sales Hunter

At 34,000 feet over the Pacific, on my way to Hong Kong, I did something I rarely do — I watched a movie. I found myself immersed in the movie “Darkest Hour,” the story of Winston Churchill during World War II. The movie shows truly a dark period of time for the United Kingdom. The […].

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Mindset and preparation Successful optimization starts with the right mindset. Be willing to assess your current tools and processes and be open to making necessary changes to drive marketing success. Sample templates and goals To facilitate the audit process, it’s helpful to use structured templates.

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Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

Search Engine Land

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. Coming in Q3.

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Your Numbers Have To Add Up

Tibor Shanto

An alternative that allows you to build on the practical elements, while leaving behind habits that hold us back. All elements of success that need to be improved through focus and practice and refinement. We use the Activity Calculator to help salespeople create their improvement plans based on their own performance.

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How to onboard an SEO agency the right way

Search Engine Land

However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Educate your new SEO agency about your business Letting the SEO agency into the inner workings of your business paves the way for a successful partnership. In these early stages, optimism runs high. Then go deeper.

Contract 101
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How to communicate Google core updates to executives

Search Engine Land

Here’s how to use Google updates as another opportunity to drive product- or marketing-focused strategy within your organization. Communication across teams is critical to SEO success Success in SEO depends on partnerships with teams across the organization. Is no news good news? Don’t leave the perceptions to chance.

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37 key questions to ask when evaluating digital marketing agencies

Search Engine Land

How many total paid search clients does the agency have and what is the average annual spend of their clients? What percentage of the company’s revenue does paid media management represent? What does a typical contract term look like? These questions can guide your agency selection process, aiding in informed decisions.

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