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Surviving Tough Times….

Partners in Excellence

How do we survive (though some real leaders are asking themselves how we thrive.) At that time, my clients were asking me the same questions, I wrote a paper to help them think about the issues and how to manage through and thrive. Since 2001 we’ve been through slowdowns a couple of times. Time to face reality.

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Survive and Thrive: Manage Your Marketing Budget Through Tough Times

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. With some creativity and perseverance, there is much you can do to not only survive in an economic downturn but thrive. Any payment you can postpone in tough times helps. Good luck out there!

Negotiate 112
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Dear SaaStr: What Was The Biggest Mistake You Made in Your Startup?

SaaStr

Boy it’s tough to pick just one mistake. But I’d have to say in both my startups, the biggest mistake was not taking the time in the beginning to get the founding team right. This is tough. I survived this in both of my startups. Dear SaaStr: What Was Your Biggest Early Days Mistake In Your Startups?

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Selling In Tough Times….

Partners in Excellence

Tough times demand tougher selling!” Regardless how powerful our value proposition might be, how much value the customer might realize, their focus is on what they must do to get through the tough economy. Other things they cannot defer are those that are critical to their survival–or just getting through.

Sell 94
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Look, No VC Wants to Fund a Startup With So-So Growth. Except Maybe Your Existing Investors.

SaaStr

Why VCs Need Unicorns Just to Survive Now there are a few exceptions, but understand them: First , in the very early days, at low valuations (<$10m), VCs may have different views on just how many customers and traction you need to raise a relatively small round. And mediocre growth … that’s just tough.

Growth 126
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Why Can’t We Be Customer Focused?

Partners in Excellence

By the time they engage us, they have defined the problems, defined what they want to achieve, defined the solutions, and defined the products they are most interested in considering. All of this means, in both good and bad times, there is a huge amount of opportunity we miss, simply because the customer never gets to the “buying part.”

Customers 115
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Be Indispensable to Protect Your Job in a Volatile Economy

Sales Gravy

Ross Mathews Selling in a crisis is tough. They understand that in volatile times like this, they need productive salespeople more than ever. Businesses cannot survive without a steady stream of new sales and loyal customers. Devote yourself to your company’s survival. Selling in a crisis is tough. Ross Mathews.