Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

JULY 26, 2024

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.

Strategize 131

Strategize User Experience High impact Construction 131

Heinz Marketing

JULY 22, 2024

Make User Experience a Priority Is your website mobile-friendly? While redirects can be important for sending users and search engines to the correct URL, each one adds an HTTP request-response cycle, which increases the website’s loading time. Get out your cell phone and find out. Check your friend’s phones!

Angle 108

Angle User Experience Engineering Start-ups 108

Martech

JULY 30, 2024

TikTok parent company ByteDance plans to invest over $2 billion in an AI hub in Malaysia, though this technology will likely stretch far beyond video editing capabilities to help bolster ad and user experience. It’s too early to tell how Leonardo.AI’s genAI technology will surface in Canva’s Magic Studio or in other tools.

Commission 117

Commission Launch Advertising/ Marketing User Experience 117

SaaStr

MARCH 6, 2025

The Bridge Between Customer and Product Building product in fintech requires balancing numerous factors simultaneously – customer needs, market dynamics, financial constraints, and technological possibilities. AI should be leveraged to make users more efficient, effective, and smarter. And finally, keep experimenting.

Product 87

Product Finance Trust User Experience 87

Heinz Marketing

AUGUST 9, 2024

How you can humanize your AI interactions Conversational AI: Develop chatbots that mimic natural language patterns to create a more engaging and intuitive user experience. This approach makes the interaction feel more personal and less robotic. Want to learn more about working with an agency? Request a free brainstorm call here.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

JULY 10, 2024

Apparently somebody at Gartner has been following me, because this sounds like something I might have said: “Choose technologies and resources based on key use cases that solve business problems, rather than attempt to achieve a 360-degree view of the customer for its own sake.” Gartner Exactly! Personalization to the individual is required.

Closing 75

Closing Customer Relationship Management Relationship Management Technology 75

Search Engine Land

SEPTEMBER 11, 2024

This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. An effective audit combines automated data with expert analysis, focusing on key keywords and user experience to drive real improvements in SEO performance. Provide prescriptive solutions.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Non-Profits 126

Non-Profits Legal Trust Technology 126

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Martech

SEPTEMBER 6, 2024

These features make for a better user experience, reduce form abandonment, and improve completion rates. These features make for a better user experience, reduce form abandonment, and improve completion rates.

User Experience 117

User Experience Contact Campaign CRM 117

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions. I am trained with MarTech content. Here’s something somebody asked me!

Conversion 67

Conversion Objectives and Key Results User Experience Follow-up 67

SaaStr

FEBRUARY 2, 2025

This change is driven by advances in AI technology and changing customer expectations. Technology Stack Decisions The panelists emphasized the importance of maintaining flexibility in AI implementation. The first generation of vertical software, built approximately 15 years ago, is now ready for disruption.

Negotiate 89

Negotiate Price Legal Engineering 89

Salesforce

SEPTEMBER 3, 2024

Choose the right tools for seamless scalability When scaling your business, the right technology can make all the difference. Ultimately, integrating these tools isn’t just about staying current with technology — it’s about building a culture that’s ready to scale.

Strategic planning 69

Strategic planning Growth Technology Technology 69

Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Video production Initially, video production required what we would consider today very clunky, big tools to deliver an average experience.

User Experience 102

User Experience Technology Technology Product 102

Search Engine Land

SEPTEMBER 17, 2024

YouTube Shorts : Uses social search features to recommend short-form videos based on users’ viewing history, interactions and searches. Pinterest: Uses visual search technology to help users discover content related to images they continue to evidence they are interested in. Prioritize the user experience!

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Salesforce

OCTOBER 28, 2024

And then the UX designer in me snaps to attention, listing all the ways to make the user experience better and more accessible – for everyone. So let’s talk about what it means to design for neurodiversity and five best practices for using Salesforce Lightning Design System (SLDS) to improve the experience.

UX 59

UX User Experience Follow-up Education 59

Salesforce

AUGUST 9, 2024

Requiring an opt-in would make the Chrome users’ experience more like the experience with apps on our iPhones, where we are asked to move a lever to consent to “tracking.” That consensus has not happened yet. Back to top ) Getting consumers to opt in takes trust Google’s intention is to get web browsers to “opt in” to cookies.

Trust 105

Trust Cross-sell Networking Technology 105

Martech

OCTOBER 11, 2024

It’s the kind of seamless, instant interaction that enhances user experience without customers even realizing what’s happening behind the scenes. Think about how speeding up mobile apps by handling key actions directly on the device — rather than in the cloud — could improve user experience.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. Many companies have already started technology programs with chatbots or generative AI, so you might be building on skills your teams have already been developing.

UX 103

UX Engineering Start-ups User Experience 103

Salesforce

JULY 19, 2024

The technology is still evolving, so maybe this changes in a few years, but until then, we should think of agents and chatbots as a better together story.” As AI technology continues to evolve, AI agents are poised for dramatic growth in the coming years. Will AI agents replace chatbots?

Territory 111

Territory Conversion Technology Technology 111

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Highspot

MAY 15, 2025

Leverage technology to streamline enablement A partner portal is just one option. According to Gartner, 49% of sellers report being overwhelmed by the technologies needed to do their work. Fix this by simplifying the user experience, adding smart search filters, or spotlighting top-performing content on the homepage.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Hubspot

DECEMBER 17, 2024

The most common technologies in AI for payments are: Natural language processing. Personalize the User Experience If you shop for groceries using an app, you may have noticed that your favorite store will ask you if youve forgotten anything before checking out. NLPs understand and respond to written or spoken language.

Profit margin 69

Profit margin Legal Trust User Experience 69

Highspot

FEBRUARY 20, 2025

This might mean integrating other complementary solutions, modular add-ons, or specific settings that tailor the user experience, such as branding with colors and logos. Have Reps Attend Industry Conferences Industry conferences offer a chance to stay informed about market trends, competitor tactics, and emerging technologies.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. My approach to SEO content has always been to publish quality content that answers user intent.

Gaming 97

Gaming Campaign Referrals Growth 97

Search Engine Land

OCTOBER 7, 2024

Dig deeper: Visual optimization must-haves for AI-powered search Top trends in visual content and SEO Featured images and interactive short-form videos These elements are critical for enhancing user experience, as consumers are seeking app-like interactions.

CTR 112

CTR Government Click Through Rate UX 112

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Not exactly a representative group.

Launch 94

Launch B2C Technology Technology 94

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. This collaboration is key to providing a seamless marketing experience for customers.

A/B testing 116

A/B testing UX CRM Strategize 116

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Targeted campaigns: MMPs enable us to segment users based on their behavior and preferences, allowing us to create personalized marketing campaigns that encourage bookings. I am trained with MarTech content. Here’s something somebody asked me!

Healthcare 67

Healthcare A/B testing Appointment Campaign 67

Martech

APRIL 14, 2025

As AI continues to evolve, it is likely more marketers will find ways to utilize these technologies to streamline their operations and achieve similar outcomes to those provided by more costly applications. Enhance user experience A seamless, intuitive user interface and user experience can significantly differentiate a product.

User Experience 80

User Experience Technology Technology Clients 80

Salesforce

MAY 7, 2025

Implement Technology That Gives Access to Real-Time Data For Deloitte, a leader in the professional services industry, client relationships are at the heart of their business. Lacking a seamless user experience doesnt just create inefficiencies, it can also contribute to a poor client experience or lost business.

Relationship Management 87

Relationship Management Clients User Experience Technology 87

Salesforce

MAY 15, 2025

This day serves as a crucial reminder of the vital role accessibility plays in shaping the future of technology. By focusing on inclusive design, whether through simplified interfaces or innovative assistive technologies, we create a digital environment where everyone benefits, fostering a more inclusive and user-friendly world for all.

Drivers/motivators 66

Drivers/motivators Technology Technology User Experience 66

Martech

APRIL 11, 2025

From enhanced automation to better insights and smoother user experiences, each change helps drive impact with less effort. Status: Private Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Professional, Enterprise Marchs updates focused on making HubSpot smarter, faster and more aligned with your teams daily workflows.

A/B testing 104

A/B testing Campaign Contact Service 104