ClickFunnels

DECEMBER 14, 2022

After all, the company that sells the product usually provides the sales page for it – all you have to do is drive traffic to it. You can also use text analytics software to: Analyze massive quantities of textual data in a short period of time. It might seem like you don’t need copywriting for affiliate marketing. Email copy.

Pitch 229

Pitch Up-sell Niche Sell 229

Iannarino

JULY 10, 2021

Generally, salespeople don’t spend enough time preparing for the conversations they have with their clients and prospects, even though conversational effectiveness makes the difference between meeting or missing their goals. But the advice here is designed to be helpful in many client conversations, not just the tough ones.

Clients 302

Clients Conversion Up-sell Start-ups 302

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Customer retention is becoming more of a priority for B2B marketers lately. Year after year, survey after survey, leads were number one. This last one is a biggie.

B2B 133

B2B Cross-sell Pharmaceutical Account management 133

Search Engine Land

SEPTEMBER 27, 2023

Real-time feed stock updates A shocking fact: for more than 95% of ecommerce brands, even after their products go out of stock, their product ads stay active on Google Shopping for 12 to 24 hours, and in some cases longer. Real-time feed price updates Real-time stock updates are important, but the same goes for pricing.

Price 111

Price CTR Campaign Click Through Rate 111

Martech

SEPTEMBER 27, 2023

Real-time feed stock updates A shocking fact: for more than 95% of ecommerce brands, even after their products go out of stock, their product ads stay active on Google Shopping for 12 to 24 hours, and in some cases longer. Real-time feed price updates Real-time stock updates are important, but the same goes for pricing.

Price 112

Price CTR Campaign Click Through Rate 112

Hubspot

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. How we spend our time says so much more about who we are than how we spend our money does.”

Price 76

Price Objectives and Key Results Pipeline Pitch 76

Martech

DECEMBER 22, 2022

Before you can value your data in the marketplace, you need to determine if you have an asset that others might want and that the asset can be made available to others. This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. “Data is an asset.”

Government 122

Government Legal Represent Sell 122

Search Engine Land

OCTOBER 3, 2022

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. By following along with advice from Russel Ketchum, Google’s Director of Analytics, and Steve Ganem, Group Product Manager at Google Analytics, implementing GA4 correctly, while time-consuming, can be broken down into a few steps. Setup Assistant.

Objectives and Key Results 116

Objectives and Key Results Campaign Territory Start-ups 116

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Caleb Ward, Shelby Ward, and Tyler Smith, this delightful fan-made trailer now has 4 million views. trillion views.

Launch 130

Launch Follow-up Networking Technique 130

A Sales Guy

MARCH 30, 2021

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach.

Sales 166

Sales Gaming Promote Sell 166

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 131

Retail X-functional Launch Non-Profits 131

Search Engine Land

JANUARY 16, 2024

You want to sell your services and highlight to customers why they should call you rather than your competitors. Please advise what time and day would be best to publish each post, and include any tips for increasing reach. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Transportation 107

Transportation Engineering Service Price 107

Hubspot

DECEMBER 7, 2023

Take advantage of team selling. Plus, you’ll free your own time to focus on the deals you’ve got a better chance of converting. Before November rolls around, make strategic assessments around timing and dates. Every Q4, reassess opportunities that you’ve spent time on but didn’t close in the past year.

Quota 85

Quota Strategize B2C Transportation 85

Sales Hacker

MARCH 31, 2023

Note: The available generative AI tools for sales are evolving insanely quickly. There are other natural language AI models besides OpenAI’s GPT-4: Demind Gopher Facebook OPT Hugging Face Bloom Cohere Anthropic AI-12 GPT-NEOX GPT-J AI21 Alibaba Yandex Etc. Don’t see your favorite tool? Let us know: marketing [at] saleshacker [dot] com.

Sales 88

Sales Launch Consult Follow-up 88

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Campaign Strategize 105

Gong.io

NOVEMBER 22, 2021

Bonus: We’ll also share 4 cold calling tips to avoid cold call objections entirely. Once you’ve validated the objection, it’s time to label it. . Note: This is an advanced selling technique. It looks like you are worried about not having enough time in the day.”. Sorry, I’m too busy. Can you just email me some info?

Cold Call 117

Cold Call Objection handling Technique Follow-up 117

Search Engine Land

JUNE 5, 2023

Extensions can be a huge time saver in SEO. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool. Here’s how.

Start-ups 145

Start-ups Follow-up Represent Up-sell 145

Salesforce

APRIL 13, 2023

That’s how relationship selling works. Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. The problem: During my time at Dale Carnegie , I’ve seen too many reps fumble relationships — or not even think about them — because they’re so focused on making a quick sale.

Sell 98

Sell Trust Up-sell Drivers/motivators 98

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown.

Finance 122

Finance Trust Market share Strategize 122

Martech

FEBRUARY 14, 2023

Bring the love with these 4 personalized emails As an email obsessive, I’ve assembled a noteworthy collection of emails I love that has also helped me feel more attached to the brands that sent them. That means I’m more likely to choose them when I need the kind of products they sell.

Customers 133

Customers Retail Cross-sell Campaign 133

Martech

OCTOBER 19, 2022

As marketers, it’s more imperative than ever to respect a person’s privacy and still utilize all the available data responsibly to create personal ad experiences. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 141

Customers Cross-sell Retail Prospecting 141

Salesforce

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. But how do you know if they are interested in what you’re selling? Instead, look for a strong indication of intent to purchase.”

Contract 119

Contract Negotiate Follow-up Contact 119

Search Engine Land

JANUARY 23, 2024

Enterprises vs. SMBs: Differences in PPC strategy Budget One of the biggest differences between SMBs and larger organizations is the amount of money/budget available to them. For example, an ingredient supplier that wants to sell their products to corporations like Coca-Cola, not an individual consumer.

Territory 119

Territory Campaign Networking Construction 119

Salesforce

MAY 15, 2023

We thought selling would be easier after the pandemic. ” It’s no surprise that almost 70% of reps agree that selling has gotten harder. He was working sun up to sun down in those days, and even sleeping on the jobsite, focused on the big things: getting the job done right, and on time.

Trust 98

Trust Price Construction Up-sell 98

Salesforce

APRIL 30, 2024

According to our research, 80% of customers say the experience a company provides is just as important as the products and services it sells. These metrics provide valuable insights into the responsiveness and efficiency of customer service operations, ensuring timely resolution of customer issues and enhancing overall satisfaction.

Service 52

Service Customers Objectives and Key Results CRM 52

SaaStr

JANUARY 18, 2023

“Thanks for the discussion, but we’ve have 4 years more on our contract with your competitor. Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. It usually takes 3-4 years in the enterprise for this to happen, 1-2 in SMBs. Talk to you in a few years.”.

Strategize 112

Strategize Contract Prospecting Up-sell 112

Adaptive Business Services

MARCH 1, 2023

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. My insurance guy, Bruce, comes to mind. Are they struggling for an answer? When should I follow-up again?

Sell 71

Sell Electricity Clients Up-sell 71

Search Engine Land

SEPTEMBER 11, 2023

You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? SEO takes time to work. PPC advertising is key in this case.

Niche 144

Niche Engineering Promote Territory 144

SaaStr

DECEMBER 12, 2023

Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. The reality is that the way we sell now should be focused on the buyer. They’re ideal, and you’ll sell them.

GTM 107

GTM CRM Pipeline Referrals 107

Spiro Technologies

AUGUST 18, 2022

Anyone who has spent considerable time in the profession has seen salespeople come and go, from the chronic job-hoppers to the short-termers: those who dipped their toe into the water, only to move on when things didn’t work out exactly as planned. You’re not making a lot of money right off the bat . You’re in a sales slump.

Cross-sell 105

Cross-sell Sales Up-sell Pipeline 105

SalesLoft

FEBRUARY 9, 2024

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. So how do you sell to someone who literally is their business? of US businesses. That’s a massive TAM — 32.5 million to be exact.

E-commerce 52

E-commerce Click Through Rate B2B Sales 52

Sales Hacker

SEPTEMBER 29, 2023

Overall, from a blend of marketing leaders and advisors ranging from Seed to Series C these are 4 core channels providing for strong ROI: #1 In person events. Most times working with another company or two, sometimes alone. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023.

GTM 100

GTM Growth B2C Territory 100

Salesforce

MAY 3, 2024

Some may think it’s a “waste of time.” Some may think it’s a “waste of time.” This strengthens your case when marketing and selling to your target audience. Luckily, there are a number of resources available online, including Trailhead’s “ Salesforce Essentials for Small Business ” lesson, which helps you write a detailed plan.

Finance 52

Finance Pitch Legal Repeat business 52

Search Engine Land

OCTOBER 3, 2023

Given the amount of data available to us from multiple sources, we’re now in the strongest position possible to monitor demand changes and create forecasts. Creating stronger messaging to better meet user expectations at the right time. Creating stronger messaging to better meet user expectations at the right time.

Cross-sell 118

Cross-sell UX Sports Follow-up 118

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 126

B2B GTM Technology Technology 126

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Strategize 117

Strategize B2B Legal Launch 117

Smarter With Gartner

SEPTEMBER 1, 2021

To influence stakeholders, you must sell your vision and strategy to the business community. Stop focusing only on the numbers and spend half of your time developing the value story or thinking. Follow the SMART approach where business benefits should be specific, measurable, achievable, relevant and time-bound.

Objectives and Key Results 106

Objectives and Key Results Government Finance Customer Relationship Management 106