article thumbnail

Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. Meanwhile, the United States has gotten into the privacy act (so to speak).

article thumbnail

The march to CCPA compliance is a slow one

Martech

Currently, the tool focuses on a specific case — when marketers fail to post an easy-to-find Do Not Sell My Information link on their website. Dig deeper: Why marketers should care about consumer privacy “Easy-to-find Do Not Sell My Information is just a start,” said Basani. Get MarTech! In your inbox.

B2C 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. What has Google said?

article thumbnail

How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.

Launch 112
article thumbnail

Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Not to mention that it’s not likely that a great rep will be selling the same thing at the end of their career as when they started. West Virginia. A place that pays you more to sell stuff may end up costing you more to live there. This may even require a move or two over the course of your working life. Washington.

article thumbnail

Creating Your Roadmap for Sales Success Episode 1: The What and Why of Your Sales Process

SalesProInsider

Of course, the downside to that is that we don’t get to discover the hidden gems along the way, like the cute little, delicious Cuban restaurant on a back road in North Virginia! Selling is less stressful when you have a sales process in place. Summing up this intro, what is a sales process and why should you care?

Process 127
article thumbnail

Why marketers should care about consumer privacy

Martech

consumers, a long time to become educated about the fact that brands engaged in granular tracking of online behavior, using the data gathered for marketing purposes or even selling it. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). It may have taken consumers and especially U.S.