Search Engine Land

NOVEMBER 20, 2023

Google addresses ACA confusion Ginny Marvin, Product Liaison at Google, used her X account to answer some of the most commonly asked questions her team receives about ACA: What’s the point of ACA? “When you enable automatically-created assets at the campaign level, it will create headlines and descriptions for your RSAs.

Campaign 115

Campaign Engineering Closing Conversion 115

ClickFunnels

JANUARY 31, 2022

You can’t just sit back and wait for customers to come to you. You need to go out there and generate leads for your business. That’s why today we are going to share seven lead generation tactics that can help you with that…. You create a landing page for your lead magnet. A video course.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Gong.io

MARCH 19, 2020

New sales model? Sales team temporarily grounded? Here’s what you – aka sales professionals – need to know to make the switch. . And keep knocking your number out of the park. #1 It’s the ultimate test to becoming a world-class inside sales rep. . And you don’t have a monopoly of your prospect’s attention.

Inside sales 153

Inside sales Quota Sales Strategize 153

Search Engine Land

DECEMBER 7, 2023

Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots. Topical entity-rich content is becoming a competitive advantage for any brand.

Niche 131

Niche User Experience Real Estate CTR 131

Gong.io

JULY 22, 2022

You might win your next sales call before it even starts. No, it isn’t a new “sales hack”. Yes, I’m talking about sales call planning. Here’s what I mean: You’re not just making a sale, you’re building a relationship, one that you hope lasts a long time. This video is a great example.

Objectives and Key Results 118

Objectives and Key Results Sales Pitch Presentation 118

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Salesforce

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory.

Objectives and Key Results 59

Objectives and Key Results Technique CRM Follow-up 59

Salesforce

MARCH 4, 2023

Is your sales pipeline generating enough leads? Tracking can help you figure out why. The numbers will tell you if it’s time to run a promotion. To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help.

Territory 98

Territory Pipeline Sales CRM 98

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

B2B 90

B2B Teamwork Referrals Cross-sell 90

Veloxy

SEPTEMBER 30, 2021

Did you know that the average businessman or businesswoman receives over 115 emails per day ? In fact, 51% of executives would rather hear from sales reps via phone compared to email, LinkedIn, and in-person visits. What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Veloxy

FEBRUARY 15, 2022

Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. But what does tomorrow hold for field sales? Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Sales Hacker

DECEMBER 17, 2021

Showing gratitude isn’t just a nice thing to do – it also makes an impact. . You may already be aware of this phenomenon and benefit from it in your personal life by demonstrating appreciation for your family, friends, and even colleagues. If you want to grow sales, focus on growing relationships .

Referrals 123

Referrals Relationship building Sales Contact 123

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. If you aren’t creating video content yet, you should seriously consider it.

Entertainment 94

Entertainment Education Engineering Follow-up 94

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. That said, my focus today is on showing best practices for using X as a selling tool. But who is the audience on X?

X-functional 68

X-functional Referrals Sales Follow-up 68

Gong.io

JUNE 25, 2021

Hard-hitting sales stats. ” Our product gives sales leaders data-backed insights into their sales team. And our Gong Labs team pores through stats from millions of sales interactions to uncover actionable sales tips. How do they do it? Sales Stats for Prospecting. Time is finite.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

Highspot

DECEMBER 19, 2023

Do you want more customers? The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SalesHandy

MARCH 21, 2023

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click. Let’s jump right in!

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy. It uses marketing to raise brand awareness and get people excited about your products or services. This has changed how buyers interact with sales.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

A/B testing 103

A/B testing B2B Trust Follow-up 103

Search Engine Land

JANUARY 2, 2023

Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section. 2019: Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section.

Engineering 94

Engineering Campaign Promote Represent 94

Search Engine Land

NOVEMBER 17, 2022

Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice. Then, on the other end of the spectrum, you have rampant disinformation. Sounds a whole lot like what we’re all doing today! Nothing in marketing is new.

Networking 123

Networking Promote B2C Engineering 123

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

Real Estate 118

Real Estate Clients Networking Follow-up 118

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. As a business owner, you know that in order to be successful, you need to be constantly evolving and adapting. We will outline some of the best digital marketing strategies for growing your business.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Try that with Performance Max, and you’ll force it into doing something it’s not built for.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Gong.io

FEBRUARY 1, 2019

If doing a product demo FEELS easy and intuitive, watch out. Even if you have lots of product knowledge, doing a product demo persuasively is hard and counterintuitive. What do I mean? For example, it probably feels right and intuitive to do a “ramp up” product demo. Flip Your Product Demo Upside Down.

Product 132

Product Objectives and Key Results Objection handling Pitch 132

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3%

Sales 67

Sales Follow-up Campaign Objectives and Key Results 67

Sales Coach Dew

FEBRUARY 14, 2022

Is your business fighting technology, or embracing it? Uncover why technology is actually your friend. Most of us take today’s technology for granted. It’s easy to forget that emails, texting, video calls, and social media are fairly recent inventions. So what’s your excuse? I don’t think so. That’s just not true!

Technology 52

Technology Technology Technique Education 52

PandaDoc

AUGUST 9, 2023

Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers. Key takeaways: Your LinkedIn profile can help you reach your desired audience and encourage them to reach out to you. It’s another channel to sell your message to prospects.

Networking 83

Networking Legal Cross-sell Teamwork 83

Salesforce

APRIL 7, 2022

A whopping 90% of sales reps describe themselves as optimists, according to veteran sales strategy professor Steve W. This is, though: nearly two-thirds of high-performing reps actually exhibit a healthy dose of pessimism in sales. When it comes to closing a deal, it pays to look at your pipeline as half empty.

Pipeline 97

Pipeline GTM Quota Pitch 97

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. But are they thinking about content the way marketers do?

E-commerce 122

E-commerce Retail Entertainment Engineering 122

Martech

MAY 13, 2022

In short, if you’re doing just about anything online, you’re already reaching mobile consumers. By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist.

Retail 118

Retail Appointment Campaign Technology 118

Hubspot

AUGUST 3, 2023

In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. It seems like everyone is talking about AI, and it is logical to assume that everyone is interested in buying and using AI.

Product 64

Product Sell Cross-sell Education 64

Salesmate

JUNE 24, 2021

It’s easy to whip up a write-up and send it off without giving it a second thought, and the fact that we send and receive so many emails every day makes us think that not all individual emails hold much importance. The reason, you ask? Sales emails are no different. But how many emails do you think actually get opened?

Pitch 89

Pitch Sales Prospecting Start-ups 89

CloserIQ

MAY 5, 2020

It’s been two months since work from home has become the new normal, and sales has been largely impacted. The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). 1) Set aside time each day to build your pipeline.

Sell 69

Sell Pharmaceutical Hospitality Pitch 69

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box. We’ll also show you what it takes to create advertising that gets people to act.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Heinz Marketing

MARCH 17, 2023

I’ve been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed. While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life.

B2B 101

B2B Entertainment Transportation Pipeline 101

ConversionXL

JUNE 30, 2021

Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. What good unique selling propositions do well . Be tangible.

E-commerce 149

E-commerce Sell Angle Up-sell 149