ClickFunnels

NOVEMBER 18, 2021

One that will appeal to your target market, compel them to take action, and drive them seamlessly toward becoming a customer. Unless you’re ready to dish out a lot of dolla’ bills to create your own custom quiz… we recommend using one of the three quiz builders below. They should want to take it. And they don’t stop there.

Lead generation 252

Lead generation Consult Conversion Gaming 252

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

B2C 104

B2C Promote Start-ups B2B 104

ClickFunnels

DECEMBER 14, 2022

1 Conduct Extensive Customer Research. And there’s only one way to get there: conducting extensive customer research. Online Customer Research. The easiest way to learn more about your dream customers is to figure out where they hang out online and then observe the conversations happening there. Subscribing to subreddits.

Pitch 229

Pitch Up-sell Niche Sell 229

Partners in Excellence

JULY 23, 2020

But I started noticing a problem, 100% of the deals required a “discount.” ” “What’s the problem, why do we need to discount in each of these deals?” Fewer than 10% of the deals won required a discount (outside of normal volume discounts or quarter end incentive programs).

Price 109

Price Sell Closing Customers 109

SaaStr

MAY 8, 2021

Bigger customers usually leave simply because your product doesn’t do enough. Annual deals can create unnecessary customer friction. Big customers will want to pay annually. But for a smaller deal, you are again just making it harder on the customer and slowing down the close. So for sure, do that.

Contract 104

Contract Legal Commission Finance 104

Salesforce

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Government 98

Government Trust CRM Follow-up 98

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. We still want to drive retention and growth and make money. With the number of layoffs, customer success was the highest. The world has changed.

Customers 98

Customers GTM Growth Clients 98

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Price 88

Price Retail Construction Territory 88

Spiro Technologies

MAY 19, 2022

We all want deals to close, but sometimes it’s just not going to work. Still, sometimes the best option is to stop negotiating and walk away. Here are five signs that you’re probably at the point where you might be better off walking away: 1. You’ve reached your “walk-away” point.

Negotiate 105

Negotiate Gaming Up-sell Price 105

Partners in Excellence

FEBRUARY 5, 2021

The customer was looking at an IT solution. It was a very complex tool, the customer had some understanding of the area–but not nearly the depth of knowledge the sales team from my client. The team discussed what the customer was trying to achieve, why they needed to implement a new approach, and their requirements.

Customers 103

Customers Clients Meeting Sales 103

ClickFunnels

AUGUST 8, 2021

Want to make sales? Want to find the perfect lead generation solution for your business? A lead is a potential customer who has: Expressed an interest in your product or service. You want an app that would enable you to build an entire lead generation funnel from scratch. Then you have to first generate leads.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Partners in Excellence

JULY 3, 2023

My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. ” Some of the discussions asked about matching prices or coming up with standard discounting, or how to find other ways to match or beat the competitors pricing. But too often we fail.

Price 62

Price Gaming Process Conversion 62

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. When you give customers what they want, those customers will give you what you want, from the first purchase to long-time loyalty. Curiosity Curious marketers want to know everything.

Strategize 89

Strategize Growth Campaign Legal 89

Salesforce

MAY 3, 2024

You need to convert all those visitors into paying customers. With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue. For example, when a shopper visits a product listing page , you want them to add items to their cart. The challenge? These are low-risk purchases.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Partners in Excellence

MAY 10, 2024

Customer could choose to sign contracts for several years, but they couldn’t purchase them outright. Like today’s offerings, ongoing maintenance, service, support were built into the monthly pricing the customer paid. The customer could upgrade, and the monthly fee would be adjusted for that upgrade.

Service 62

Service GTM Contract Price 62

ConversionXL

APRIL 28, 2021

and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

SaaStr

MARCH 27, 2023

So signing up 100 new customers costs you more or less the same as signing one additional customer. It also means that if a company runs in trouble or needs to stop growth for a little bit, there’s a ton of cash coming through because the existing customers are very efficient. So this is, of course, very efficient.

Profit margin 80

Profit margin Finance Negotiate Growth 80

Salesforce

SEPTEMBER 15, 2021

Employees want to come back. Maybe not all the time, but they want the flexibility to come back to collaborate,” said Dave Hopping , CEO of Siemens Smart Infrastructure Solutions & Services. There’s a common-sense adage in business: The more you know about your customers, the better you can serve them.

Teamwork 97

Teamwork Hospitality Construction Engineering 97

Martech

MARCH 25, 2024

Put me in the Primary tab because I want my messages to stand out.” ” So now I’m hearing this same freak-out, and my answer is the same as it was in 2013: “Why do you want to beat the algorithms and force your messages to go where people might not want to see them?” That’s it.

Promote 76

Promote Campaign Retail Conversion 76

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. Each stage of the sales funnel has a direct impact on customer behavior.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

Sales Nexus

NOVEMBER 10, 2021

In this Text Message Marketing webinar for beginners, SalesNexus CEO Craig Klein discusses some of the basics when it comes to sending out text messages to your customers. If done correctly, it has an effective response rate to get you engaged with your customers. Yet, there are still a lot of customers that have not used it.

Legal 142

Legal Campaign Start-ups B2B 142

Salesmate

SEPTEMBER 29, 2021

It’s better to find what works for you considering your preferences and unique selling proposition. Retargeting is a powerful tool that helps to get customers back. Customers are clever than ever. If retargeting doesn’t work for you then it’s better to analyze what kind of other problems you might have.

Campaign 132

Campaign Follow-up Technology Technology 132

Partners in Excellence

NOVEMBER 5, 2021

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. We no longer have to help them in figuring out what they want to do.

Assembly Line 116

Assembly Line Sales Price Trust 116

Partners in Excellence

JULY 14, 2020

People went back and forth on their strengths relative to the competitors, the relationships the competitors had with the customer, strategies to deal with the competition. And yes, we even got to the discussion, “How much discount to overcome where they thought the competitor would price their solution?”

Education 107

Education Price Clients Process 107

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. This blog post will provide an in-depth guide on the strategies and techniques that can help turn every customer interaction into an upsell opportunity.

Product 52

Product A/B testing Cross-sell Technique 52

Sales Hacker

APRIL 22, 2020

When the market is on an upswing, our customers and prospects may be focused on a whole host of things. However, during a period of uncertainty and the resulting downturn, every customer, buyer, and human being is essentially thinking about the same three things. Your customers all have the same priorities. Both better be.

Sell 100

Sell Negotiate Contract Growth 100

Martech

DECEMBER 19, 2023

Your email sending platform should automatically remove and suppress those permanently undeliverable addresses so you stop emailing them. Please understand that if I am capable of subscribing to your list, I am capable of unsubscribing from it when I want to leave. If your emails really bothered your customers, they would unsubscribe.

Government 111

Government Angle Follow-up Meeting 111

Spiro Technologies

AUGUST 5, 2021

Since relationships play such a crucial role in the profession, it’s no surprise that things can sometimes go sour, leaving you or your customer angry, upset, or in a generally bad state. So how does one repair a relationship with a prospect or customer that’s gone sour? Set expectations for moving forward .

Trust 98

Trust Prospecting Closing Conversion 98

Partners in Excellence

JUNE 9, 2022

More pretty much runs the gamut of topics—more leads, more opportunities, more scripts, more content, more support, more tools, more deals, more pipeline, more calls, more meetings, more proposals, more discounts. Though more seldom equates to better, and, in my experience, is never the right starting point for improvement.

Pipeline 77

Pipeline Commission Territory Follow-up 77

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Use content for customer success 5.

Trust 111

Trust Price Service UX 111

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute.

Click Through Rate 95

Click Through Rate Campaign Trust User Experience 95

Sales Hacker

AUGUST 12, 2021

Deal disasters you’ll want your team to avoid. The result is a better chance of winning. The more engagement you have with your customer, the more likely they are to close a deal with you. Prospects want to know that they can get the results they want for a good price. Was the language and tone on point?

Objectives and Key Results 119

Objectives and Key Results Price Sales Up-sell 119

Partners in Excellence

MAY 1, 2020

Whether its prospecting to find new customers, or moving an opportunity forward, or getting support from within their own organizations or within their customers. Likewise managers want to make sure they have the right people, doing the right things. .” Great sales people are driven to take action. For example.

Pipeline 86

Pipeline Territory Prospecting Customers 86

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

Partners in Excellence

NOVEMBER 2, 2020

She let the customer and the competitor drive the process, she would respond. Typically, she won deals not through any sale skill, but through discounting. We were devoting the time prospecting to maintain our pipeline, but we wanted to double, without hiring more people. I’ll stop here. We have to do the whole job!

Pipeline 85

Pipeline Territory Sales Prospecting 85

Martech

OCTOBER 1, 2022

To tell a company to stop using it. To have it deleted if they want. We can’t have all the shiny new marketing things — omnichannel experiences , customer centricity, personalization — without consumer data. Marketers need to do a better job of educating consumers about how we use their data and what we do to protect it.

Government 108

Government Technology Technology Education 108

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. This means that when we‘re making decisions based on our emotions—whether it’s about how much money we want to spend or which product we want to buy—we're not making these decisions as efficiently or as rationally as we could be.

Cross-sell 63

Cross-sell Price Sales SQL 63