Martech

MAY 14, 2024

AI models can analyze millions of articles across years of data, giving us new access to reach consumers in more specific contextual settings and across more types of media. It’s crucial to examine your customer files closely and create custom contextually focused taxonomies that are segmented especially for contextual targeting.

Objectives and Key Results 99

Objectives and Key Results Niche Networking Campaign 99

Martech

MAY 6, 2024

Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. Recently, marketers have been stuck in a bit of a Catch-22.

Customers 111

Customers Trust Campaign Closing 111

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. I’ve sat through countless demos, each promising the moon and the stars, only to feel underwhelmed when it’s over. We need a revolution, an injection of genuine creativity.

Pitch 105

Pitch Product Electricity Healthcare 105

Partners in Excellence

APRIL 17, 2024

As much as we tire talking about the constancy of change, our jobs as sellers only exist because of change. We are trying to get our customers to change from the current products or services they are using, to our products and services. Without some sort of change, we never get a purchase order.

High impact 120

High impact Service Growth Conversion 120

Partners in Excellence

JANUARY 16, 2024

The majority of sellers don’t understand value. As a result, the only thing they talk about is the product–it’s features and functions, customers using the solutions, how great their company is, and how the product is better than competition. They build a specific case to show the customer what they can expect.

Trust 118

Trust Customers Process Product 118

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment.

Campaign 115

Campaign Represent Networking Conversion 115

Partners in Excellence

MARCH 14, 2024

We see a lot of uncertainty. We struggle with the idea, is there light at the end of the tunnel? We struggle with the idea, is there light at the end of the tunnel? How do we survive (though some real leaders are asking themselves how we thrive.) Since 2001 we’ve been through slowdowns a couple of times.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Partners in Excellence

DECEMBER 19, 2023

As sellers, we always talk about the importance of our “Unique Value Proposition.” ” For decades, we have thought about our value proposition in the context of our products/solutions. And we focused on our differentiation to determine our uniqueness.

X-functional 127

X-functional Price Presentation Product 127

Salesforce

APRIL 9, 2024

Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. This relevant, trusted data is automatically sent to an AI model, giving it the context it needs to create high-quality outputs. How did we get here?

SQL 110

SQL Retail Service Represent 110

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.

Click Through Rate 96

Click Through Rate Territory Retail Service 96

Salesforce

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. It can be a useful and even necessary step in managing enterprise data.

Customers 124

Customers Transportation Government UX 124

Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. And others go, blithely, along, “AI can help you double/triple/quadruple your personalized outreach!” ” But, we shouldn’t be shocked or surprised.

Quota 117

Quota Trust Pitch Up-sell 117

Partners in Excellence

FEBRUARY 17, 2024

We talked about some fascinating concepts: Mis-diagnosis and Missed-diagnosis. So much opportunity is lost, both for sellers and customers, because of diagnostic problems. But each requires different approaches with our customers. This article will focus on Missed-Diagnosis, or inciting customers to change.

Manufacturing 117

Manufacturing Represent Clients Education 117

Martech

DECEMBER 4, 2023

This, despite the fact that these same leaders report only using one-third of the capabilities of their current technology. In fact, we use it across our organization and it is foundational to how we support our clients. Side note: you can actually get a golf cart that looks like a Ferrari ).

Drivers/motivators 121

Drivers/motivators B2B Technology Technology 121

Search Engine Land

APRIL 22, 2024

Both branded and non-branded traffic can be recovered. I’ve also included non-SEO things to look for so your company can save money, as revenue becomes tight when this happens. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all.

Launch 113

Launch Engineering Cross-sell Trust 113

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 108

CTR Real Estate Legal Clients 108

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Our goal here should be to create well-optimized, people-first content.

Process 119

Process Objectives and Key Results Angle Follow-up 119

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. We just started getting comfortable with machine learning. Now, we’re learning how to create winning ads in an AI world.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. Rather, we have a free-for-all approach that produces content without direct value to the audience. We’re here to tell them, “You can! And you need to.”

Niche 112

Niche Clients Engineering Quota 112

Partners in Excellence

JANUARY 25, 2024

We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. I’m afraid too many people will latch onto that concept and miss the real point of this post which is the revenue/growth potential we lose.

Customers 117

Customers Objectives and Key Results Growth Objection handling 117

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. Know where I am in the journey.

Customers 137

Customers Price Contact Campaign 137

Partners in Excellence

DECEMBER 21, 2023

As our conversations often go, we were talking about the state of selling and how we improve. The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? We face issues we may not have experienced before.

Customers 122

Customers Quota Up-sell Conversion 122

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Government 111

Government Campaign Follow-up Conversion 111

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer.

Customers 100

Customers Campaign Repeat business Referrals 100

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Customers 97

Customers Drivers/motivators Construction Legal 97

Search Engine Land

FEBRUARY 19, 2024

SEO planning is no doubt important, but planning does not create a strategy. Content plan : Create a content plan to target your main keywords. If mentioned at all, the only hat-tip to strategy is to create something better. Better is not the only way to stand out. Standing out in search is not easy.

Strategize 116

Strategize Niche Angle UX 116

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. The transformative rise of AI.

Product 107

Product Launch CRM Start-ups 107

Salesforce

JANUARY 2, 2024

When Turing first asked, “Can machines think?” A better question might have been, “Can we even afford to find out?” But, with better access and more choices, AI implementation has become less an abstract vision for the future, and more akin to a New Year’s resolution — you know you should do it, if only you could get started.

Government 115

Government Trust Technology Technology 115

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 134

B2B Customers B2C Cold Call 134

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Here are three actionable ways you can become an adaptive leader.

Technology 112

Technology Technology Launch Product 112

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 121

B2B Cross-sell Pharmaceutical Account management 121

Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. As it turned out, you did get value from it. Custom marketing technology-related personas The No. Start creating images now. Keep reading for the full scoop.

Lead generation 107

Lead generation Engineering Technology Technology 107

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. I’m sure we have all been responsible for diving head-first down a rabbit hole of user profiles at one point or another.

A/B testing 125

A/B testing Click Through Rate Campaign Trust 125

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B 119

B2B Represent Campaign Strategize 119

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. But the real value is surfacing deep context that helps humans to do incredible things at a much faster rate. How do you go long in SaaS?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93