Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A You don’t need to take any action on your existing setup.
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