Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools.

Finance 100

Finance Manufacturing Referrals Construction 100

Hubspot

JANUARY 2, 2013

you want to redesign your website. That's why we set out to create a helpful guide and worksheet that any inbound marketer can use to plan a successful website redesign. We've identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze. Step 2: Determine Your Website Redesign Goals.

Strategize 77

Strategize Launch Follow-up Lead generation 77

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions. How does Google know how fast your website responds to user interactions? What is Interaction to Next Paint?

User Experience 123

User Experience Represent Presentation Process 123

Salesforce

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. Developers of all stripes can showcase their relevant work.

Clients 111

Clients Consult Promote Contact 111

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

Education 123

Education Territory Growth Technology 123

Martech

DECEMBER 14, 2023

Be aware that if your website depends on third-party cookies, this rollout might pose challenges. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. What are third-party cookies?

Engineering 129

Engineering Start-ups Service Process 129

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Once the location’s details are live on the website, you can set up GBP next.

Niche 121

Niche Promote Campaign Launch 121

Search Engine Land

MARCH 11, 2024

Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. Think of it like this: In the past, if you searched for “jaguar,” a search engine would primarily look for websites containing that exact word.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

MAY 10, 2024

Indeed, Glassdoor and employer review websites Negative reviews from customers on Google and Yelp are one thing, but employer reviews are another matter entirely. Employer review websites provide a safe space for former or current employees to review their experience at a company. Better yet, consult them.

Trust 98

Trust Represent Start-ups Consult 98

Search Engine Land

FEBRUARY 15, 2024

You can learn how to implement SEO best practices Some SEO agencies allocate resources for research and development time. Depending on your website and business situation, the SEO strategy may vary. Search engine ranking assessments Identify where to make website repairs to overcome a rankings drop.

Consult 117

Consult Clients Engineering Service 117

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website. See terms.

E-commerce 129

E-commerce Click Through Rate Strategic planning Pitch 129

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

SEPTEMBER 11, 2023

You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. You can’t just wait for search engines to index your website or for people to start searching for your event.

Niche 142

Niche Engineering Promote Territory 142

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. And technology buyers also buy on emotion.

Strategize 108

Strategize B2B Legal Launch 108

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Sistrix releases blog posts on winners and losers that can help shed some light on what is working and what’s causing issues for other websites. See terms. See terms.

X-functional 122

X-functional User Experience UX Follow-up 122

Search Engine Land

DECEMBER 14, 2023

Be aware that if your website depends on third-party cookies, this rollout might pose challenges. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. What are third-party cookies?

Engineering 111

Engineering Service Start-ups Process 111

Search Engine Land

MAY 9, 2024

This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. But how should a website deal with this?

Engineering 89

Engineering Angle UX Trust 89

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Campaign 87

Campaign Customers Technique Strategize 87

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. This includes everything, from what the website is made with (like the CMS) to scripts that track analytics and marketing.

Negotiate 103

Negotiate Technology Technology Networking 103

Martech

APRIL 19, 2024

The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. An instant form lead gen ad.

B2C 112

B2C Lead generation B2B Campaign 112

Search Engine Land

DECEMBER 18, 2023

Technology : Is your website search engine-friendly? If you are a small business using WordPress (or a similar CMS) for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, technical SEO becomes much more important (and troublesome).

UX 135

UX Click Through Rate Engineering Service 135

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Territory 116

Territory Market share Legal Strategize 116

Martech

FEBRUARY 15, 2024

We used the tools to help generate content for websites and images to give our creatives a head start. It has read our website and is integrated into our G-Suite, Chrome browser and Slack application. Developers point to increasing error rates, low retention of previous commands and outputs, and a general lack of support.

Proposal Writing 120

Proposal Writing Gaming Technology Technology 120

Search Engine Land

APRIL 1, 2024

This can be something that has recently happened, such as a development change. For example, if a robots.txt gets rolled back to an earlier version by the developers working on the site, it may be that the page is inadvertently blocked. They can result in a page or entire website being unable to appear as a Google search result.

Technique 122

Technique Legal User Experience Represent 122

Search Engine Land

FEBRUARY 9, 2024

Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources.

Clients 116

Clients Engineering Consult User Experience 116

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. Cost-effective and time-saving By identifying and addressing technical issues during the development phase, engineers can prevent costly mistakes that require rework. JavaScript SEO JavaScript plays a crucial role in modern web development.

Engineering 93

Engineering User Experience Process Conversion 93

Martech

MAY 6, 2024

Unified Knowledge adds data from sources like SharePoint, Confluence, Google Drive and brand websites. It was developed through a partnership with Zoomin Software. Why we care. It’s complicated, isn’t it?

Service 97

Service Manufacturing Retail Customers 97

Search Engine Land

SEPTEMBER 5, 2023

Using this framework, we have: Estimated SGE traffic drops for 23 websites. We’ll share our data and findings, but more importantly, we’ll share our framework – which you can use yourself to understand the risk Google SGE poses to your websites and find solutions. And what can we do about it? Learn how the model works.

CTR 143

CTR Technique Strategize Niche 143

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 137

CTR User Experience Engineering Strategize 137

Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. Understanding content velocity is essential for any website looking to establish itself as an authority in its field. Self-analyzing Analyzing your own website’s sitemap using the same tool can be revealing.

Niche 115

Niche Technique Presentation Gaming 115

Search Engine Land

MAY 9, 2024

Are users struggling to find relevant information on your website? Think outside the box and consider how to create value for your audience through content, website updates, or user experience. Developing wireframes for website updates. Are there gaps in your content that need to be filled? Yandex, Baidu, DuckDuckGo?

A/B testing 90

A/B testing Entertainment Engineering Campaign 90

Martech

JULY 18, 2023

I managed many website builds for a successful DC-area web design and development firm for 17 years. We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). This seems to be the norm.

Process 92

Process Clients Campaign Start-ups 92

Search Engine Land

SEPTEMBER 21, 2023

Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. He said: “Just so we understand what’s at stake here, every document they push into evidence they post on their website, and it gets picked up far and wide.” He said: "“That’s something I wish I’d been told."

Government 100

Government Presentation Engineering Follow-up 100

Search Engine Land

APRIL 22, 2024

Consume : Google collects data from the web by crawling websites. It quickly led to the rise of low-quality websites filled with ads that unfairly converted acquired traffic into advertising income. For example, in the past, meta keywords could tell Google which keywords were relevant to a given webpage. This step is important.

Engineering 109

Engineering Start-ups Follow-up Up-sell 109

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate.

Territory 129

Territory Engineering Service Process 129

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. SUBSCRIBE See terms.

Launch 126

Launch Engineering Technology Technology 126

Search Engine Land

NOVEMBER 7, 2023

Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. Here is the abstract of the patent: Technology described herein assigns a reliability score to web content, such as a web site or portion of a website.

Represent 111

Represent Technology Technology Education 111