Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

UX 130

UX X-functional Angle B2C 130

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Professionals trust search engine results and comparison websites less. They barely trust vendor websites at all. SEO is atrophying. SEO isn’t dead — far from it — but like performance marketing, it’s much harder to do and delivers much less benefit than it used to.

B2B 127

B2B Technology Technology Pipeline 127

Search Engine Land

MAY 24, 2023

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” In most cases, they are aware of SEO. You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value.

Objectives and Key Results 101

Objectives and Key Results User Experience Engineering Education 101

Hubspot

APRIL 23, 2020

you want to redesign your website. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. How Often Should You Redesign Your Website?

Strategize 101

Strategize Engineering Follow-up Start-ups 101

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. When to start SEO? Marketing Sales.

UX 100

UX Objectives and Key Results Consult Start-ups 100

Search Engine Land

AUGUST 1, 2023

In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities.

Objectives and Key Results 87

Objectives and Key Results Education UX User Experience 87

Heinz Marketing

FEBRUARY 12, 2021

As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. According to Quora users and other experts, a company should be spending anywhere from 2-5 hours a week maintaining their website. Here are three website maintenance ideas to focus on each month.

B2B 128

B2B Follow-up Consult Conversion 128

Search Engine Land

MARCH 24, 2023

Links and website usability still matter. I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites.

UX 98

UX Engineering User Experience Start-ups 98

Search Engine Land

FEBRUARY 23, 2023

Like many SEOs , I was curious to know how continuous scroll impacts organic traffic. Meaning, if you looked year over year, SEO results would have (hypothetically) changed significantly. We still see so many brands think of SEO as something to set up when they redesign or re-platform their website.

User Experience 98

User Experience UX Engineering Process 98

Search Engine Land

JANUARY 27, 2023

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% Does that sound like featured snippets?

Government 123

Government Launch Real Estate Negotiate 123

Search Engine Land

NOVEMBER 29, 2023

This shift requires brands to rethink what it means to do SEO today and beyond. Personalization algorithms based on topical engagement, especially with the new website visit frequency ranking feature , which feels like Google’s version of “Trusting the algorithm to bring me back.” But SEO strategy is not adapting to these changes.

Networking 111

Networking Follow-up Sports Engineering 111

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. And here’s the patent.

Engineering 121

Engineering Non-Profits Transportation Networking 121

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Because Page “reorganized the company’s management structure, redesigned the face of the company’s products and pushed forward with a multibillion-dollar deal to acquire a cellphone manufacturing outfit. by Eric Enge.

E-commerce 118

E-commerce Gambling Engineering Campaign 118

Search Engine Land

JANUARY 20, 2023

SEOs wanted to better understand what being part of Google’s core algorithm meant. CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB.

Engineering 94

Engineering Legal Retail Represent 94

ConversionXL

AUGUST 17, 2017

What we know today as a “website redesign” isn’t what it used to be. Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why. Image Source.

Process 103

Process A/B testing Objectives and Key Results UX 103

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. connecting contacts to contacts or companies to companies). Learn more in this video. Get MarTech!

Contact 101

Contact Campaign Service Conversion 101

Search Engine Land

JANUARY 24, 2023

Video: Dawn Beobide on the importance of training your developers on SEO 2021: In this installment of Barry Schwartz’s vlog series, he chatted with Beobide about properly sharing the importance of SEO, and building a good relationship with, your developers. Some free SEO advice for his new blog.

A/B testing 130

A/B testing Engineering Price Territory 130

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Sports 127

Sports Gambling Manufacturing Launch 127

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

Conversion 101

Conversion Engineering Follow-up UX 101

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 Wolfram Alpha Redesigns For 2011. 2010: Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer. 2010: A proposed amendment to a pending UK law would have permitted search engines to index any or all of the content on a “publicly accessible website” through a “presumed. 2010: Google.jp

E-commerce 120

E-commerce Launch Engineering User Experience 120

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout.

Referrals 93

Referrals Hospitality Launch Engineering 93

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Google rolling out desktop search redesign with black “Ad” label, favicons for organic results. SEOs Confused, Puzzled After Google’s Mystery Update. 2011: Topsy’s Social Modules were embeddable widgets that brought Twitter content to any website.

Engineering 96

Engineering Transportation Launch Trust 96

Hubspot

MARCH 10, 2015

Here at HubSpot, we''ve created several resources that can assist you during the website design or redesign process (like this Excel workbook , and this SEO guide ). But we also recognize that even if you''re considering a website redesign, you might not be ready to get into the nitty gritty of the redesign process quite yet.

Retail 78

Retail Process 78

Search Engine Land

JANUARY 10, 2023

There are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023: Site redesigns. Technical SEO. Site redesigns. Deep analysis. This is a problem.

Gaming 20

Gaming Launch Engineering Follow-up 20

Hubspot

JANUARY 2, 2013

you want to redesign your website. A redesign can be a huge success -- or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. Before you begin planning your redesign, document your current performance metrics.

Strategize 77

Strategize Launch Follow-up Lead generation 77

Hubspot

AUGUST 7, 2013

Undergoing a website redesign? 68% of marketers like you undergo a website redesign every year to 18 months. Those redesigns, on average, take about four months to complete. Source: The Science of Website Redesign ). What She Says: " We need a completely new website. You poor thing.

Education 73

Education Engineering Networking Contract 73

Hubspot

MAY 27, 2015

The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. But how long do you need? Goal Setting.

A/B testing 71

A/B testing Launch Click Through Rate Start-ups 71

Hubspot

AUGUST 24, 2015

Similarly, you'd never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. People create sitemaps when they first design their website, add pages to it, and/or redesign it.

Legal 77

Legal Engineering Start-ups Process 77

Hubspot

JULY 23, 2015

Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?

Launch 76

Launch Contact Conversion 76

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017.

Real Estate 78

Real Estate Engineering User Experience Start-ups 78

Search Engine Land

SEPTEMBER 7, 2023

While they are primarily used for Google Ads, SEOs can still leverage them to gauge user behavior and site activity. This allows you to see the pages people interact with on your website. Organic landing pages A bread-and-butter report for all SEOs – an organic landing page report is a must. top 3 with “Google+Redesign”).

GTM 142

GTM Campaign Follow-up Start-ups 142

Hubspot

JUNE 30, 2016

As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. There are always trade-offs, as we discovered at my firm, Hinge, when redesigning our website not too long ago.

User Experience 52

User Experience Customer Relationship Management CRM Referrals 52

ConversionXL

FEBRUARY 3, 2022

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

AUGUST 2, 2016

Designing your website can be a long and expensive process. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. This should be no different when redesigning your website! 1) Competitive Analysis. 2) Analytics Analysis.

User Experience 53

User Experience Follow-up Start-ups Launch 53

Lead Fuze

SEPTEMBER 30, 2021

Website design. B2B writing is especially required for their website blogs. Otherwise, you will be having a topic pincher who is an expert in giving SEO-friendly blog topics. In this case, you won’t be needing SEO expertise or knowledge. Developing high performance websites with high conversion rates.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. Clear Purchase CTAs.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Hubspot

NOVEMBER 3, 2013

To help you keep up with the latest knowledge dropped on Inbound Hub , we''ve compiled many-a-post from these past several days to keep you in the loop, including ones that detail the essential Twitter terms you oughta know, why that website redesign may not be so difficult after all, and how to recruit marketers for your team.

Networking 69

Networking Gaming Contact Start-ups 69