Partners in Excellence

MAY 7, 2024

What do your solutions do?” They talked about the features and functions, they talked about the user interface and ease of use, they compared their solutions to competition, they even offered to give me a demo. “I’m sorry,” I said, “I meant, what problems do your solutions solve? .

Start-ups 116

Start-ups Up-sell Conversion Product 116

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. Through this exercise, you’ll understand: Why search engines started using entities : What problems did they solve?

Engineering 115

Engineering Construction Start-ups Process 115

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? Do you think customers will talk about how they were “wowed” by their AI experience?

Customers 130

Customers Hospitality Technology Technology 130

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. How did this lead you to customer experience? From there, with the background in marketing and digital, I started thinking about how all of it starts to come together.

Healthcare 84

Healthcare Technology Technology Sports 84

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 97

Customers Niche Strategize Represent 97

Partners in Excellence

APRIL 9, 2024

What if we tried simplifying, for ourselves, our people, our organizations, and our customers? What if we could accomplish more with greater satisfaction, better results, by being more purposeful? Some unprioritized thoughts: Look at your tech stack, dramatically reduce/simplify it. Define and viciously focus on your ICP.

CRM 126

CRM Technology Technology Pipeline 126

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. Lead scoring for existing customers can help you prioritize your efforts and allocate resources effectively.

Cross-sell 115

Cross-sell Customers Referrals Lead generation 115

Salesforce

MAY 9, 2024

Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone. While the org expires after 14 days, you can create as many as you need to keep your learning going. Learn how to use copilot actions and create custom actions that are unique to your organization.

CRM 142

CRM Technology Technology Start-ups 142

Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds?

E-commerce 113

E-commerce Hospitality Customers Strategize 113

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Government 111

Government Campaign Follow-up Conversion 111

Search Engine Land

APRIL 30, 2024

Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here? Think of a five-letter word that means ‘tired’ ” Oh, and your butler refuses to take any money from you. What will it be called next?

User Experience 114

User Experience Niche Service Closing 114

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. And what does this mean for the future of agile? Are your marketers overwhelmed?

Manufacturing 123

Manufacturing Promote Pipeline Technique 123

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms.

Engineering 108

Engineering Networking Clients Construction 108

Partners in Excellence

MAY 1, 2024

Andy Paul and I were having what I’ve labeled “The Old Fart Conversations About Selling.” Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. We ask ourselves, “What are we missing?”

Technology 115

Technology Technology CRM Pipeline 115

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Consequently, you impact the experience.

Customers 59

Customers B2C UX User Experience 59

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Service 132

Service Customers Networking Negotiate 132

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. Well, not anymore. Innovation shouldn’t be a buzzword.

Pitch 113

Pitch Product Electricity Healthcare 113

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. But are they asking us the right questions?

Customers 129

Customers Up-sell B2B Trust 129

Partners in Excellence

FEBRUARY 29, 2024

We were talking about his prospecting challenges. ” We talked about some of his strategies. He was very focused on the customers and people he was prospecting. He researched others, understanding their roles and what their companies did, creating personalized emails. “What is he interested in talking about?

Pitch 127

Pitch Prospecting Start-ups Conversion 127

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Presentation 92

Presentation Represent Prospecting Customers 92

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 130

Customers Referrals Clients Strategize 130

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 107

Product Launch CRM Start-ups 107

Partners in Excellence

APRIL 17, 2024

As much as we tire talking about the constancy of change, our jobs as sellers only exist because of change. We are trying to get our customers to change from the current products or services they are using, to our products and services. What about tools to help us and our customers manage the process?

High impact 120

High impact Service Growth Conversion 120

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? What are the primary types of email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. And others go, blithely, along, “AI can help you double/triple/quadruple your personalized outreach!” We are reaping the results of what we have sowed.

Quota 117

Quota Trust Pitch Up-sell 117

Martech

MAY 13, 2024

based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s As a platform, we should take all the complexity that there is and take it away from our customers. We sat down with their U.K.-based

Conversion 110

Conversion Follow-up Engineering Technology 110

Martech

MAY 9, 2024

” When asked about the timeline for this, Altman said, “Five years, give or take, maybe slightly longer.” While I think his five-year timeline is optimistic, Altman is probably right that in the future, AI will handle a large portion of what we use agencies, strategists and creative professionals for today. No problem.”

Campaign 115

Campaign Niche Service Product 115

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . And you can have other stages, but that’s how I think about it.” Understanding the customer.

Customers 112

Customers Campaign Repeat business Referrals 112

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Know what you need and why. What are the use cases for it? Don’t let the potential end product decide what you need to do.

Contract 107

Contract Legal Price Technology 107

Partners in Excellence

FEBRUARY 12, 2024

Somehow, our customers are lost in the process. What does this mean? It’s not just about what’s happening in their business—their problems, their opportunities, their challenges. It’s not just about how they navigate their buying process. Change and buying is about so much more.

Customers 121

Customers Negotiate Pitch Trust 121

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 142

Customers Price Contact Campaign 142

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. Survey and review request emails keep our brand names in customer inboxes between campaigns.

Profit margin 131

Profit margin Contact Campaign Service 131

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Let’s take a look at how these innovations will help your advertising efforts.

SQL 111

SQL Cross-sell Campaign Trust 111

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Does this company actually care about me?’

Trust 122

Trust Customers Healthcare Service 122

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. Use customer data to inform email programs. That’s what we should be doing (see the second point above). Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox.

Technology 131

Technology Technology Niche Campaign 131

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Your company saves money by having one person who does everything!

Technology 122

Technology Technology Launch Product 122