Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. Next, let’s explore these two schools of thought around AI content creation. Powerful content ideation.

Sports 110

Sports Niche User Experience Gaming 110

Iannarino

JULY 20, 2021

It is important to give them what they need in order to move forward in the conversation. How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell. What They Should Do. If your client knew what they needed to do, they would have already done it.

Clients 319

Clients B2B Up-sell Gaming 319

Partners in Excellence

JANUARY 16, 2024

The majority of sellers don’t understand value. They don’t understand the customer, as a result, can’t translate what the solutions mean to the customer. They can’t translate the value to specifics meaningful to the enterprise considering the solution. Are they learning from what others have done?

Trust 118

Trust Customers Process Product 118

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 102

Entertainment Gaming Education Technology 102

Martech

MARCH 19, 2024

Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. And these interactions create more data that helps marketers understand what works and what doesn’t. Campaign creation and deployment. trillion in annual global productivity.

Customers 96

Customers Campaign Repeat business Referrals 96

Partners in Excellence

JANUARY 9, 2023

Sometimes, I think we think about value too restrictively. . Historically, we tended to focus value as something we did exclusively “for” customers. As sellers we know that value creation and realization are critical in engaging our customers. But I want to shift my focus to a broader perspective of value.

Growth 102

Growth Process Customers Service 102

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Articulating the value the customer should realize from the implementation of our solutions. Articulating the value the customer should realize from the implementation of our solutions. What direct referrals and introductions might they give us?

Customers 130

Customers Referrals Clients Strategize 130

Iannarino

AUGUST 7, 2021

Email prospecting identifies a salesperson as someone with little chance of ever creating value for their clients. This approach must work well enough for those who are willing to identify as a spammer, but those who value numbers over reputation rarely facilitate worthwhile sales. Master Cold Calling with this FREE eBook.

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Cold Call Clients Sales Pitch 256

Iannarino

AUGUST 5, 2021

The key to a good first impression is the ability to create value for your client. A strong first impression will place you in the category of value creator and potential future partner. What Is Your Agenda? The Gist: You never get a second chance to make a first impression. Trying too Hard to Build Rapport.

Clients 338

Clients Meeting Conversion Strategize 338

Partners in Excellence

JANUARY 17, 2023

We need to develop a deeper understanding of the value creation/realization process. Too many sellers tend to think about value creation as something sellers create “for” customers. Sellers focus on the value customers receive in the implementation of their solution, or “value realization.”

Trust 105

Trust Price Process Presentation 105

Partners in Excellence

MAY 9, 2023

As sellers and leaders, we know we are supposed to create value–for our customers, our people, and each other. Too many of us, me included, tend to be very glib about the term, assuming everyone automatically understands what is meant by value creation. Let me try to, briefly, recast value creation.

Teamwork 103

Teamwork Meeting Customers Process 103

Search Engine Land

MAY 2, 2024

They tried YouTube video ads once and didn’t see the value. Objection 2: You tried it once and didn’t see the value You may have tried video ads, looked at the metrics for those campaigns, and concluded that video ads were a dud. But to fully evaluate the value of video ads, you need to go beyond campaign-level metrics.

Campaign 103

Campaign High impact Clients Growth 103

Iannarino

JUNE 30, 2021

The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say. They may as well have asked for “a chance to pitch you our service,” as neither phrase promises anything of value in exchange for my time. The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy.

Prospecting 269

Prospecting Cold Call Pitch Clients 269

Iannarino

JUNE 12, 2021

Embrace fearless value creation: respond to what your prospective clients need from you, in order to create and win an opportunity. Without creating value, you cannot create or win an opportunity. The idea of “fearless value creation” means boldly responding to what your prospective clients need from you.

Cold Call 163

Cold Call Objectives and Key Results Consult Clients 163

Search Engine Land

APRIL 9, 2024

Ad creation. Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition. A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts?

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Iannarino

AUGUST 6, 2021

What Your Message Says About You. But that utterly and completely commoditized approach also suggests that you have nothing of value to offer your prospective client. Asking for a meeting after what amounts to an inverted value proposition is evidence that you are clueless about earning meetings by trading enough value to deserve them.

Campaign 322

Campaign Pitch Clients Prospecting 322

Martech

MAY 10, 2024

Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The first step is setting tangible goals.

Electricity 117

Electricity Campaign Process Conversion 117

Search Engine Land

MARCH 11, 2024

He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. What has Microsoft said? It creates new value with real purpose. First spotted. How it works.

X-functional 120

X-functional Retail Represent Campaign 120

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. “Value creation” is a term to describe building an offering around a must-have solution to a customer’s needs.

GTM 114

GTM Market share Growth Technology 114

Iannarino

JULY 5, 2021

Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation. There are some conversations that create greater value for your clients earlier in the conversation.

Clients 340

Clients Contact Territory Conversion 340

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. The first thing you need to do is to create value for your prospective client. The first thing you need to do is to create value for your prospective client. Too Little Value. Too Committed to Identifying a Problem.

Contract 335

Contract Contact Clients Conversion 335

Iannarino

MARCH 2, 2023

What if your B2B buyer has a set of pain points that needs your attention before you can process the pain points you are accustomed to resolving ? Because you already know what your potential B2B customer needs to do to improve their results, you can easily start a conversation about the problems and pain points.

B2B 277

B2B Contact Clients Entertainment 277

Martech

MAY 25, 2023

Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Meaningful engagements drive customer lifetime value In its simplest form, customer engagement refers to how brands interact with customers at every stage of the customer journey.

Customers 103

Customers B2C Government Growth 103

Search Engine Land

OCTOBER 16, 2023

What is AI-generated content? The advantages of AI in content creation are too many to mention here. What does this have to do with AI content? Here's an example from Bankrate: This article ranks 14th on SERPs, higher than MailChimp (a high DA site) for the keyword "what is contribution margin." Improve content quality.

Engineering 126

Engineering Niche Technique Gaming 126

Iannarino

JULY 6, 2021

Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 318

Clients Contract Contact Conversion 318

Iannarino

JUNE 29, 2021

Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results. But there’s good (and mounting) evidence that a single strategy will consistently help you win deals: creating greater value for your prospective clients than your competitors.

Clients 344

Clients Price Technology Technology 344

Search Engine Land

APRIL 8, 2024

Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? If they find value in your content, they may link to it or share it with their audience. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers.

Finance 97

Finance Manufacturing Referrals Construction 97

The Advantexe Advisor

MARCH 29, 2024

From a value creation perspective, the S&P index has grown by about 10% and the Dow Jones Index by about 6%. What many found out was there is no one definite and easy definition or methodology for teaching how to give effective feedback. The first quarter of 2024 is now in the books. That hasn’t always been the case.

Clients 92

Clients Growth Conversion 92

Martech

MAY 9, 2024

While I think his five-year timeline is optimistic, Altman is probably right that in the future, AI will handle a large portion of what we use agencies, strategists and creative professionals for today. The campaign creation process in most organizations can take at least 6-8 weeks to argue about the right strategy, copy and creative.

Campaign 105

Campaign Niche Service Product 105

Martech

FEBRUARY 27, 2024

Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation. Value authenticity The cornerstone of any successful influencer partnership is authenticity.

Legal 114

Legal Strategic partnership Contract Trust 114

Partners in Excellence

OCTOBER 24, 2023

Periodically, my friend, Martin Schmalenbach , and I have conversations on the state of “Value Co-Creation,” and selling. So what does it mean to be “Indispensable?” They care about each other and what each wants to achieve. Barnum’s quote, “There’s a fool born every moment.”

Trust 112

Trust Gaming B2B Contact 112

Search Engine Land

JANUARY 18, 2024

Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect. AI will change your content strategy AI tools are changing the future of content creation – just how it will change the future of SEO remains to be seen. We are in massive experimentation mode with AI content creation tools.

Transportation 122

Transportation Sports User Experience Technology 122

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” So, how do we create winning ads when two layers of technology promote less human involvement?

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. What are some best practices for targeting?

Campaign 107

Campaign B2B Engineering Technology 107

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Establish value-based bidding Once you have established privacy-safe measurement, you must revisit your value-based bidding strategies in your paid search program. Google Analytics.

Campaign 101

Campaign Retail Engineering Gaming 101

Search Engine Land

FEBRUARY 19, 2024

What is an SEO strategy? What does better mean? Know what kind of content ranks for the terms you wish to target (so you can do something better). This step is critical in developing an effective SEO strategy, as you can’t create something uniquely valuable unless you understand what is already out there.

Strategize 116

Strategize Niche Angle UX 116

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Almost a quarter (23%) described themselves as “very concerned.”

Campaign 107

Campaign Launch Trust Technology 107