Partners in Excellence

FEBRUARY 17, 2024

Missed diagnoses represent a monstrous opportunity to create value with our customers. Missed diagnoses represent step function opportunities in creating value with our customers. They are blind to what competitors might be doing. Sometimes it’s showing them what others are doing and what it means.

Manufacturing 117

Manufacturing Represent Clients Education 117

Martech

MARCH 29, 2024

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. I’m here to tell you there’s truth in these accusations. And what does this mean for the future of agile?

Manufacturing 105

Manufacturing Promote Pipeline Technique 105

Search Engine Land

MARCH 7, 2024

Many nonprofits enjoy a spike in donations at the end of the year. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. And so, they focus their digital marketing programs on November and December.

Non-Profits 105

Non-Profits A/B testing Campaign Clients 105

Partners in Excellence

DECEMBER 19, 2023

As sellers, we always talk about the importance of our “Unique Value Proposition.” ” For decades, we have thought about our value proposition in the context of our products/solutions. Some of the more advanced sellers look at the value created/realized by these solutions.

X-functional 127

X-functional Price Presentation Product 127

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. The key lies in creating proper 301- redirects. This will allow you to individually map old URLs to any receiving changes.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Salesforce

APRIL 9, 2024

“Known facts cannot be marshaled and presented in such [a] manner as to be effective,” he wrote more than 100 years ago. Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. How did we get here?

SQL 110

SQL Retail Service Represent 110

Partners in Excellence

MARCH 14, 2024

And too many have never seen this, they have no experience with which to deal with this. And too many have never seen this, they have no experience with which to deal with this. Here’s what I wrote in the “old days.” Businesses, industries and markets are being restructured, profoundly.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Search Engine Land

APRIL 4, 2024

Where do you even start? After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Google Search Console can tell you fairly quickly. Are there signs this might be a tracking issue? Is this a brand problem?

Referrals 117

Referrals CTR Territory Sports 117

Search Engine Land

MAY 2, 2024

Yet when I ask new clients and prospects why they don’t have YouTube video ads, they usually give one or more of the following reasons: They don’t have the budget. They tried YouTube video ads once and didn’t see the value. Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them.

Campaign 103

Campaign High impact Clients Growth 103

Martech

DECEMBER 8, 2023

As you start the New Year, it’s time to consider a new approach to brand building. Are you ready to create your own masterpiece? To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Electricity 132

Electricity Represent Niche Campaign 132

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Welcome to 2024!

Government 128

Government Strategize Start-ups Technique 128

SaaStr

MAY 8, 2024

What metrics should we expect in this environment? There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times. You were supposed to change the world and be utterly disruptive to succeed. How do you budget this? What are they good at?

Quota 82

Quota GTM Price Finance 82

Search Engine Land

MARCH 4, 2024

This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is used online. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

A/B testing 121

A/B testing Click Through Rate Campaign Trust 121

Martech

DECEMBER 18, 2023

But be careful what you ask for. You will have countless obstacles to overcome. You need to demonstrate why integrating data is valuable. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Government 140

Government Campaign Strategize Customers 140

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. And you can have other stages, but that’s how I think about it.” trillion in annual global productivity.

Customers 95

Customers Campaign Repeat business Referrals 95

Partners in Excellence

JANUARY 3, 2024

Somehow, the New Year is “Account Planning Season.” ” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. Usually, we pull out last year’s presentation.

Cross-sell 84

Cross-sell Presentation Sell Process 84

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 93

Product GTM Trust Growth 93

Partners in Excellence

MARCH 5, 2024

Some of you may be reading my series, “ Why I’m So Interested In Selling.” ” I have several dozen stories so far, releasing a few each day. Some have run multi-billion sales organizations and companies, some are managing their own territories selling millions a year. Not a bad mindset!

Territory 117

Territory Sports Technique Represent 117

Search Engine Land

APRIL 23, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)?

User Experience 88

User Experience Clients Consult Engineering 88

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. Here are three actionable ways you can become an adaptive leader.

Technology 107

Technology Technology Launch Product 107

Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. The result is what is called an inverted index.

Engineering 111

Engineering Construction Start-ups Process 111

Partners in Excellence

FEBRUARY 8, 2024

Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. And actually if you follow this individual’s posts it contradicts earlier positions he takes. And there is are endless opinions about what we do as a result of this fundamental “truth” about how tough things are.

Consult 124

Consult Clients Follow-up Up-sell 124

Partners in Excellence

AUGUST 23, 2023

” For front line sales managers it seems to be limited to, “Did you hit your prospecting goals for today, what is your plan to do hit it tomorrow?” ” The intensity of focus on what we are doing to achieve our goals today blinds us to the fact that things are changing at a rate we have never experienced.

Strategize 103

Strategize Growth Follow-up Closing 103

Search Engine Land

MARCH 13, 2024

Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. When you select either option, you’ll see a list of the most popular searched terms, along with their popularity percentage. You can see they’re pushing creators by giving them more.”

Launch 107

Launch Sports Market share Meeting 107

SaaStr

MAY 16, 2024

Wade Foster, founder and CEO of Zapier, runs a category-creating brand that makes all your tech work together seamlessly – no coding required. Zapier was last valued at over $5B. When March 2020 hit, you laughed when you heard stories of engineers working 4-6 hour jobs, but it became rampant on the revenue side of the industry.

B2B 78

B2B Angle X-functional Trust 78

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How do you go long in SaaS?

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Salesforce

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers.

Electricity 133

Electricity Appointment Sports CRM 133

Search Engine Land

APRIL 11, 2024

” “What else is there for people to also consider on a search for my brand? ” “Is this what they have been doing by matching all branded terms to keywords? ” “I’m thinking it’s why they have been matching brands to keywords for the last two years. Why we care.

User Experience 101

User Experience Engineering Service Process 101

Adaptive Business Services

MARCH 13, 2024

Providing that you and your firm are capable of servicing them, high value deals are often much easier to secure than are smaller ones. They are also easier to keep, but you have to continue to work to ensure that. What makes these deals easier to close? We’ve all been there so don’t be dissuaded!

Electricity 77

Electricity Price CRM Consult 77

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect. See terms.

Transportation 121

Transportation Sports User Experience Technology 121

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

DECEMBER 29, 2023

This year alone, U.S. billion , an increase of 5% in year-over-year growth. Relying too heavily on Cyber Week and expecting it to drive value is a mistake. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. billion this year.

Trust 96

Trust Drivers/motivators Repeat business Campaign 96

SaaStr

DECEMBER 10, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Udi Ledergor, Chief Evangelist at Gong! #1. What’s the number one top new app you’ve added the past year?

CRM 120

CRM Launch Price B2B 120

Search Engine Land

MAY 7, 2024

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. selling over 400,000 eBikes in the last four years. Let’s look at how Lectric completely changed its organic visibility in just two years.

CTR 88

CTR Electricity Real Estate X-functional 88

Martech

DECEMBER 4, 2023

While AI is all the rage , if you are not using it. It is not going anywhere, and rushing to the new shiny object because everyone else is using it does not guarantee you will improve your marketing or get your organization any closer to growth. Side note: you can actually get a golf cart that looks like a Ferrari ).

Drivers/motivators 117

Drivers/motivators B2B Technology Technology 117

Salesforce

FEBRUARY 14, 2024

We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. As you continue to work closely with your IT organizations, you may want to consider creating an AI council or having a chief trust officer to provide guidance and oversight.

Trust 105

Trust Technology Technology Strategic planning 105

Partners in Excellence

DECEMBER 21, 2023

We face issues we may not have experienced before. And when we do, we are overwhelmed with information and data about what we might do. And because so much of this is outside our experience base, we struggle with what to do and our confidence in the choices we make. You already know that. they are crying for help!

Customers 122

Customers Quota Up-sell Conversion 122