Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Even faster?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Your audience isn’t naive to those connections. Your audience relies on them.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

SalesLoft

MARCH 28, 2024

As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. One of the things that your team were brilliant at [was] the heavy lifting. You taught us what we didn’t know and helped us improve on what we did know.

Technology 90

Technology Technology Gaming Trust 90

Salesforce

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.

Commission 116

Commission CRM Education Trust 116

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 110

Trust Customers Healthcare Service 110

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Partners in Excellence

APRIL 9, 2024

What if we tried simplifying, for ourselves, our people, our organizations, and our customers? What if we could accomplish more with greater satisfaction, better results, by being more purposeful? Some unprioritized thoughts: Look at your tech stack, dramatically reduce/simplify it. Define and viciously focus on your ICP.

CRM 117

CRM Technology Technology Pipeline 117

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. Still, you can successfully commandeer your business’ Maps presence by optimizing your GBP listing, leveraging location assets and using Performance Max for store or travel goals.

Campaign 107

Campaign Territory Promote Engineering 107

Partners in Excellence

APRIL 24, 2024

Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price. We present our price, the customer’s moral obligation is to object to the price. We and our customer forget about why they are buying in the first place.

Price 77

Price Contract Presentation Consult 77

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Networking 135

Networking Negotiate Service Contact 135

Salesforce

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. It’s what every successful company tracks and monitors to improve service quality – and quality is imperative.

Service 52

Service Customers Objectives and Key Results CRM 52

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.

A/B testing 110

A/B testing Campaign Click Through Rate Promote 110

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Because of this, you’ll need to shift your strategies.

Government 110

Government Campaign Follow-up Conversion 110

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. However, it’s important to approach retargeting with a strategic mindset.

Campaign 86

Campaign Customers Technique Strategize 86

Partners in Excellence

FEBRUARY 29, 2024

He was very focused on the customers and people he was prospecting. He researched others, understanding their roles and what their companies did, creating personalized emails. He tried to connect what he learned they were doing with his prospecting efforts. “What is he interested in talking about?

Pitch 118

Pitch Prospecting Start-ups Conversion 118

SalesLoft

APRIL 8, 2024

The best reason for adopting a new sales technology is to find a solution to your organization’s pain points. That’s exactly what Ron Greer , VP of Worldwide Inside Sales at OpenText , wanted for his team. It was a challenge for them to figure out what was really working and what wasn’t. But something felt off.

Inside sales 86

Inside sales Sales Campaign Technology 86

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 134

B2B Customers B2C Cold Call 134

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

MARCH 22, 2024

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust. The larger the purchase, the more important these factors are.

Real Estate 110

Real Estate Trust Healthcare Click Through Rate 110

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Gaming 108

Gaming Conversion Objectives and Key Results Referrals 108

Search Engine Land

FEBRUARY 7, 2024

Ideally, they should describe what content a page holds. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. To find these uncategorized products: Crawl your website using Screaming Frog. They serve as the equivalent of your text, conveying content to search engine crawlers.

Product 130

Product Territory Niche Engineering 130

Partners in Excellence

MARCH 11, 2024

I try some prompt engineering beyond what’s recommended (I’ve gotten pretty good at that) and the result is MEH. If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.) The key reasons that would drive a customer to change. Or any market or industry.

Healthcare 109

Healthcare Drivers/motivators Engineering Presentation 109

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 135

Electricity Represent Niche Campaign 135

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. See more about how marketers are using MarTechBot here.

Customers 90

Customers Objectives and Key Results Manufacturing CRM 90

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. What Microsoft is saying.: Why we care.

Campaign 121

Campaign Launch Networking Start-ups 121

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best.

Service 52

Service Customers E-commerce CRM 52

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. That’s no surprise.

CRM 125

CRM Technology Technology Campaign 125

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for. Talk about it often and ensure leaders know your process to achieve this. How did your integration effort help the last marketing campaign?

Government 141

Government Campaign Strategize Customers 141

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction? Let’s explore.

B2B 118

B2B Lead generation GTM CRM 118

Search Engine Land

FEBRUARY 5, 2024

But despite being important to Google and critical for success in SEO, user-centric SEO metrics are rarely used to support SEO KPIs and goals. By incorporating metrics prioritizing user experience and engagement, you can ensure your content stays relevant and high-quality.

Lead generation 122

Lead generation User Experience Conversion Meeting 122

Sales Gravy

MARCH 24, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth.

Growth 80

Growth Customers Strategize Technology 80

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. You need action.

Represent 120

Represent Territory Campaign Strategize 120

Partners in Excellence

OCTOBER 12, 2023

We all know customer retention is important. Creating great customer experiences, making sure we deliver on our commitments, keeping them happy are critical. We are all familiar with the “bow tie” chart, showing the importance of not only retaining, but growing and upselling. The customer wanted to change.

Cross-sell 124

Cross-sell Up-sell Sell Customers 124

SaaStr

MARCH 13, 2024

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. And generally for new customers, not existing customers. Try to increase pricing annually for new customers. Second, don’t rip your customers off.

Price 103

Price Customers Start-ups Closing 103

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 92

Product Launch CRM Start-ups 92

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline. What is omnichannel? Hold tight. They know me.

A/B testing 106

A/B testing Customers Technology Technology 106

Search Engine Land

DECEMBER 21, 2023

Meanwhile, Google continues to stress the importance of quality and experience while using AI models as a key component of ranking and re-ranking. Strengthening the technical foundation of your platform to improve discovery and experience is critical. Your content should help searchers achieve goals or complete tasks.

Real Estate 126

Real Estate UX Customer Relationship Management Relationship Management 126